

Author U Your Guide to Book Publishing
Dr. Judith Briles
The AuthorU-Your Guide to Book Publishing podcast is ranked by Feedspot in the TOP 10 podcasts for Book Marketing and in the Top 100 in Author-Publishing Careers by Goodpods.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
Episodes
Mentioned books

Feb 14, 2013 • 58min
Guy Kawasaki on Book Publishing 02-14-2013
To publish ... traditional or self ... that is the question. To give his take, is NY Times best selling author Guy Kawasaki who has created his own publishing imprint, delivering APE: Author, Publisher, Entrepreneur.
Every author asks the questions:
Do I do it own my own or do I seek a publisher?
If I do it on my own, what are the costs?
Where can I get money?
What can I expect to make?
Which way would be best?
How is book marketing done?
Will a book store want my book if it's self published?
Answers will be here with Guy Kawasaki, former Chief Evangelist for Apple and creative out of the box.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.

Feb 7, 2013 • 58min
How to: eBooks, CDs, Multimedia Show 02-07-2013
Authors know that eBooks, CDs and multimedia are hot. And authors have lots of questions, including:
Why are eBooks so important for authors to create?
What's the latest in eBook conversions?
Where should eBooks be published?
What's the best way to promote eBooks?
What are multimedia eBooks?
What is the projected demand for them
How do I make eBooks?
How do I publish eBooks?
What about Tablets?
Answers will be here with Chris Robley (Marketing with CD Baby / HostBaby): Chris helms CD Baby and works with BookBaby as well, which digitally distributes the works of independent authors, poets, memoirists, and publishers, making their eBooks available to digital retailers worldwide (including Apple iBookstore, Barnes & Noble.com, Sony's Reader Store, and Amazon.com). CD Baby is the world's largest online distributor of independent music.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.

Jan 31, 2013 • 58min
AudioBook Savvy for Authors Show 01-31-2013
AudioBooks create in excess of one billion dollars in revenues last year. Did you get your share? Are you creating your books in multiple formats? AudioBook Savvy is designed to fill in the missing links--links you might nt have known existed.
-Why are audio books so important?
-Why there is a pent up demand for them.
-How do I make audio books?
-How do I publish audio books?
-What should audio books sell for?
Answers will be here with Daniel Hall--the master at creating variations of all things dealing with books.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.

Jan 24, 2013 • 58min
Literary Agent-Do You Want One? Do You Need One? Show 01-24-2013
Do you go the traditional publishing route … and if you choose to, who should be, will be, your guide and advocate? Even if you publish your own books … there just might be the day when a switch possibility comes your way.
This podcast is all about everything you need to know but didn’t know what to ask when it comes to working with and getting a literary agent.
-What do you do?
-How do you do it?
-What do you say?
-Where do you get help?
-What does an agent do?
-What do they get paid?
-What do you do if you feel you have the wrong one?
Judith Briles has the answers with Mark Malatesta—the Literary Agent Undercover—who became an agent when he couldn't get an agent to rep his first book.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.

Jan 17, 2013 • 58min
POD vs Old School Distribution Show
Which one one when? Master Marketing Strategist Amy Collins is back with the answers. WHich is best for you and your book? Are you thinking about POD--a way of printing and andefinite business model. How much does it cost? What are the pros and cons of each?
If you are trying to decide how to sell and distribute your book, this session will answer questions about the multiple options that you now have in the wide world of publishing.
What does it cost?
What is digital printing?
what is offset printing?
PrintAuthor U's Rock Star Marketing for Authors Extravaganza event on May 2-4 will offer listeners the final Early Bird special discount rate ... tune in! Create the EDGE that will soar your book sales and you as the author.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.

Jan 10, 2013 • 58min
Branding ... Creating an Amazing Author and Book Brand Show !-10-2013
Branding ... Creating an Amazing Author and Book Brand ... is exactly what you want to do.
How would you like to go from a "nobody" to a big "somebody" in your niche? That's exactly what this edition of Your Guide to Book Publishing is all about.
Michelle Marchildon is the author of Finding Life on the Mat. Recognized as the Yogi Muse in her hometown of Denver, Colorado...that was just about it. With Finding Life on the Mat, people starting paying attention. Major blogs picked her up--so much so, that the travel to her website crashed it several times. Michelle sold out her first print of several thousand books in a few short months last year. At this broadcast, she has just sent her second book, Theme Dreamers to layout. Come, listen and learn:
How to move from nobody to somebody.
How to drill down into your niche and final places nobody knew about.
How to get the super blogs come to you ... and ask you to be a columist.
Author U's Rock Star Marketing for Authors Extravaganza event on May 2-4 will offer listeners the final Early Bird special discount rate ... tune in! Create the EDGE that will soar your book sales and you as the author.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.

Jan 3, 2013 • 57min
2013 Global Strategies & Success for Authors with Joanna Penn Show 12-13-2012
Authors need moxie for success. Period
Judith's guest is Joanna Penn, the brains behind one of the top ten websites for authors, The Creative Penn.
-Do you have a stack of books in your garage but no one seems to be buying them online and you find yourself clueless on what you’re doing wrong?
-Stuck on marketing strategies for ebooks?--we've got answers.
-Is Amazon on the only game in town--NO, No, NO ... learn creative strategies to get the world to read and buy your books.
-learn techniques to develop an easy email capture strategy.
-tricks for getting through writing blocks
-and so much more with the amazing and successful Joanna Penn.
Guest Joanna Penn is a highly successful fiction author, selling over 50,000 copies of her books online. Learn how.
Book Printer, Phil Knight from Color House Graphics offers inside tips on how best to ship books.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.

Dec 27, 2012 • 58min
Social Media, Websites--What Works, What Doesn't Show 12-27-2012
Authors need websites and social media success. Period
Judith's guest is Georgia McCabe, the brains behind one of the most successful website makeover companies and strategists for social media implementation, especially for author book launches.
-Do you really want a website that rocks and visitors say, "WOW!" ?
-Are you stuck on marketing strategies and what social media to use?
-Do you know anything about blogs and how to use them effectively?
-Would you like to learn techniques to drive people to your website and buy?
-and so much more with the amazing and successful Georgia McCabe.
Guest Georgia McCabe is a highly successful website developer, creating amazing websites and strategies for her global clients.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.

Dec 20, 2012 • 59min
How to Sell Your Books to a WHOLE New World! Show 12-20-2012
-How to Sell Your Books to a WHOLE New World!
-Do you want to sell books in your own backyard?
-Would you like to create specialty sales for fun and profit?
-Would you like your books to be have non-returnable sales?
-Would you like to know when to avoid bookstores?
-Would you like to find your market and convince them to buy your book NOW?
-Would you like to know how to get a bookstore to say YES?
-Would you like to know what types of press gets the author attention, but does not creates book sales ... therefore, avoid?
-And, would you like to know which type of media/press is the cat's meow?
It's a great show ... just what the the Book Shepherd ordered. Judith's guest is Amy Collins, the insider's insider to getting your books in all the right places for sales. Amy is the brains and power behind New Shelves Distribution. Don't miss this edition of Your Guide to Book Publishing.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.

Dec 13, 2012 • 58min
Website and Branding Strategies for Authors Show 12-13-2012
Learn the 6-Pillar Strategy for 6-Figure Author and Book Success with Amber Ludwig’s Online Business Success Circuit
Judith's guest is Amber Ludwig, an online business development expert.
-Do you have a stack of books in your garage but no one seems to be buying them online and you find yourself clueless on what you’re doing wrong?
-Are you overwhelmed by Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest and other networks… unsure of which to be on, or what to say?
-Have you built your website to increase readership and sales, yet very few people are signing up for your email list and you’ve given up on blogging because you don’t see the point?
-Do you wish you had an easy roadmap to build spinoff products from your book to keep your readers engaged and buying more from you?
-Or, do you feel you have a grip on the beginner strategies for building your business online but you struggle with how to scale and grow to that next level?
Everyone needs an online platform in order to be successful and make money online. Your online platform is your sphere of influence based on all of your touch points which can include your website, social networks, strategic alliances and more.
It is challenging to build a business online and cut through the noise of hundreds of millions of existing websites. You must have a strategy and a focused action plan to reach a global audience that resonates with your message and wants to follow you long-term.
Join guest Amber Ludwig as she shares the 6 pillars of online success which you must always focus on to build your business toward 6-figure success.
Amber Ludwig is an online business development expert who supports authors, speakers and entrepreneurs to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her company NGNG Enterprises (standing for No Guts No Glory) in 2007, she has worked with more than 400 authors on six continents, including bestselling authors Mark Victor Hansen, Lisa Nichols, Les Brown and Brendon Burchard. Amber is part of the team behind several #1 bestselling multi-author books and works with clients 1-1 to build a strong, branded social media presence, coaches each client on which manageable
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.


