

Author U Your Guide to Book Publishing
Dr. Judith Briles
The AuthorU-Your Guide to Book Publishing podcast is ranked by Feedspot in the TOP 10 podcasts for Book Marketing and in the Top 100 in Author-Publishing Careers by Goodpods.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
Episodes
Mentioned books

Sep 27, 2012 • 56min
Calling All Fiction Writers and Authors! 09-27-2012
Calling All Fiction Writers and Authors!
Have you ever wondered how a best-selling author picks his topics? How do you? In today's show, we will explore topics, research, interviewing, courtrooms and how to put together a real page-turner of a book. Joing Judith will be Harry MacLean, NY Times best selling author of several books, including In Broad Daylight. Harry will reveal:
How he picks topics
How to get people to talk to you about it and the subject.
How to deep dive into records.
How long it takes to do the reaserch for a book.
What about being sued when the book comes out.
How do you protect your research and your work.
And so much more.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

Sep 20, 2012 • 58min
Secret Sauce to Authors' Goals & Success 09-20-2012
What is the Execution Gap ... and how does it apply to authors?
Set the Goals TODAY to get your book done ... to launch it ... to soar it to an amazing success!
Gary Ryan Blair is known as the Goals Guy. He's a visionary and gifted conceptional thinker. Each year, he launches his 100 Day Challenge to kickstart and take you to the stratesphere in success ... however your magic wand has identified it to be ... for you, and for your book.
He uses a non-nonsense, highly focused and disciplined approach to transform results for peole all over the world. Over 60 percent of the Fortune 500 use his products and services to maintain a competitieve edge. He creates mega-millions each year in sales from his books and their derivatives. Why not you?
1. How to close this year strong in book sales.
2. Learn the secret sauce to get ANYTHING you want in your book sales goals.
3. What is Everything Counts and how does it apply to authors?
4. How to sell over a million books.
5. The 100-Day Challenge and How to Implement it.
6. Building your informational empire.
7. Creating 9 Lives for your Book.
Authors aren't born ... they are made ... and the shaping is done by the auhtor. Oh, there are plenty of influencers out there in the author's path ... but you, dear author set the goals and get there.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

Sep 13, 2012 • 58min
How to Slice and Dice Your Book and Create Many Products to Sell! Show 9-13-2012
How would you like to create a gazillion books and products without reinventing the original one ... just a tweak and a morphing here and there? You can ... and Your Guide to Book Publishing will reveal how!
Discover how to more quickly and easily leverage your Book and other written content. Our guest today is Jeff Davidson --who doesn't like to write! Yet he is highly prolific: he has written 59 mainstream books that have been translated an aggregate 141 times, 32 ghost books, 260 ebooks, and more than 3400 published articles. He is also the creator of 24 iPhone apps and 72 audios. In this illuminating session, Jeff will share his secrets for:
• Drawing upon what you've already written;
• Creating content (almost instantly); and
• Leveraging your intellectual property to use over and over again.
Join us to learn and share successful writing and distribution strategies, tactics, and tips.
Jeff Davidson is prolific! Learn about him at: www.BreathingSpace.com
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Follow on twitter: @AuthorU and Facebook: Facebook.com/AuthorU

Sep 6, 2012 • 58min
Repurposing Your Book and Finding it's Sweet Spot 09-06-2012
Joel Friedlander, The Bookman, returns to Your Guide to Book Publishing with a variety of ideas on how take a book--any book--and repurpose it in a variety of ways ... it's your book's "sweet spot." You will discover ways to leverage the content from your book and your own expertise to build your online presence and create related products. You will learn:
How to make book reviews work.
What the #1 thing is to drive traffic to your book.
How to create multiple products from your book.
How to turn your book into a membership site.
How to create sustainable books sales and business.
Joel Friedlander is the author of A Self-Publisher's Companion. Follow him at www.TheBookDesigner.com
All that and much more on Your Guide to Book Publishing with Dr. Judith Briles.

Aug 30, 2012 • 58min
eCreating the Author & Book Informational Empire 08-30-2012
Set the Goals TODAY to get your book done ... to launch it ... so soar it to success!
Gary Ryan Blair is known as the Goals Guy. He's a visionar and gift ed conceptional thinker. He uses a non-nonsense, highly focused and disciplined approach to transform results for peole all over the world. Over 60 percent of the Fortune 500 use his products and services to maintain a competitieve edge. Why not you?
1. How to morph your book into a series of properties.
2. How to get your book to stand above the book polluted crowd.
3. What is Everything Countss and how does it apply to authors?
4. How to sell over a million books.
5. Determining your niche.
6. Building your informational empire.
7. Creating 9 Lives for your Book.
8. Tips on repackaging and repurposing your book.
Authors aren't born ... they are made ... and the shaping is done by the auhtor. Oh, there are plenty of influencers out there in the author's path ... but you, dear author set the goals and get there.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

Aug 22, 2012 • 56min
Get Reporters to Call Your Now! 08-22-2012
Get Reporters to Call YOU!
USA Today called Dan Janal “a true cyberspace pioneer.”Pioneer PR pro Dan Janal will reveal inside tips on authors need to know when it comes to PR. Should you or shouldn't you?
You'll learn:
1. The easy steps to become a media superstar overnight - even if you have no media experience and/or a brand new book.
2. How you can be the next “go to” expert the media calls.
3. The science behind press releases and why you must master them.
4. Why you don’t need “news” to have a “news release.”
Media superstars aren't born - they're made. The people who have mastered how to joyously promote their business, books in press releases are the ones who sell books and get the fame.
Join Dr. Judith Briles and her special guest, pioneer PR specialist Dan Janal this Thursday onYour Guide to Book Publishing. Dan Janal is one of the Founding Fathers of Internet Marketing and Publicity.
He wrote one of the first books on Internet Marketing back in 1994. He taught the first Internet Marketing class at Berkeley and also taught Internet Branding at Stanford. He now focuses on helping clients get great positioning in Google thanks to press releases that combine interesting information, SEO and great links. For more info please go to www.PressReleaseSender.com
His latest book is “Reporters Are Looking for YOU!” available at Amazon.com
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

Aug 16, 2012 • 58min
Getting Endorsements & Virtual Book Blog Tours 08-16-2012
Back again is master book publicist Stephanie Barko to reveal inside tips on Book Blog Tours and getting the best, and right, Endorsements for your book.
-Do Endorsements sell books?
-4 steps authors should take to get them.
-How do Book Blog Tours work?
-What are the critical components needed for a Book Blog Tour?
-3 steps to take to make your Book Blog tour exceed your expectations.
Join Dr. Judith Briles and her special guest, book publicist Stephanie Barko this Thursday onYour Guide to Book Publishing. She knows books and she knows how to promote them. Stephanie was honored with the 2011 Preditors & Editors’ Readers Poll for Best Book Promotion Service.
Also joining Judith will be Phil Knight from Color House Printing who reveals a variety of printing tips.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

Aug 9, 2012 • 58min
More Great Apps and Gadgets for Authors & Publishing Aug 9, 2012
More Author and Book Apps to Rock Your Publishing World
Back again is the Author's Nerdy Best Friend. Today on Your Guide to Book Publishing, listen (and join in on the conversation!) with Dr. Judith Briles and her guest Beth Ziesenis on all the nifty and free (or very cheap) apps to use to make your life as an author rock and roll—there's lots of them. Beth is the author of Upgrade to Free: The Best Free & Low-Cost Online Tools and Apps. You will discover that she will be your favorite nerdy best friend. Beth will reveal how to:
-Identify the latest gadgets for authors
-Get low-cost tech/design help
-Get "prevent hacking" tools
-Find and use the right tools for authors
-Tools to creating the portable office
Meet Beth Ziesenis, your own personal Nerdy Best Friend. Beth Z keeps up with all the new online applications and downloads that can help you look like you’re working with a team of marketing, computer and productivity experts, even if you suffer from a shrinking staff and a disappearing budget.
Beth Ziesenis is an author, speaker technology consultant and nerd. Since her first Commodore 64 computer, Beth has been fascinated with technology and computer shortcuts that make people’s lives easier.

Aug 2, 2012 • 58min
Book Fulfillment Strategies 08-02-2012
Authors NEED a Book Fulfillment Partner
Having a book fulfillment relationship isn't just for the heavy book sellers. Any author who has a book, who has a mission, who wants to get the word out about their book, ideas and marketing ... needs it. Find out the tricks and hot tips to maximize your book sales experience.
Everyone publishing a book is at a different stage. Do you ship your own books, or do you get help? Questions you should be asking include:
-How does fulfillment work?
-Is book fulfillment for me?
-What does it cost?
-What is "consumption obstruction"?
-Can an author really make any money if -someone does all the shipping?
-Do you want to know the #1 secret for upselling your books?
-What else can a fulfillment company do besides books?
Don't miss the latest updates from WaveCloud, the unique Author-Reader community!
If you have a book and you want to sell it (and other stuff), this program is for you!
Another jam-packed session on Your Guide to Book Publishing with Dr. Judith Briles. Her guest expert for this hour will be Bret Ridgway, from Speaker and Author Fulfillment Services

Jul 26, 2012 • 58min
LinkedIn for Authors 07-26-2012
Show July 26th ... Authors NEED Social Media ... and that Includes LinkedIn.
Contrary to popular belief, LinkedIn is just not for business. Any author who has a book, who has a mission, who wants to get the word out about their book, ideas and marketing ... needs it. Find out the tricks and hot tips to maximize your book promo with LinkedIn.
Everyone using Social Media is at a different stage. You may be brand new to the space or you may be using it every day. Questions you should be asking include:
Is your book selling as well as you would like it?
Do you know how to maximixe your participation in LinkedIn's Groups?
Have you created a Group that you lead?
Do you want to know the #1 secret for LinkedIn success?
If not, this program is for you!
Another jam-packed session on Your Guide to Book Publishing with Dr. Judith Briles. Her guest expert for this hour will be Carol McManus, the LinkedIn Lady.


