Author U Your Guide to Book Publishing
Dr. Judith Briles
The AuthorU-Your Guide to Book Publishing podcast is ranked by Feedspot in the TOP 10 podcasts for Book Marketing and in the Top 100 in Author-Publishing Careers by Goodpods.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
Episodes
Mentioned books
Dec 6, 2013 • 56min
Re-purpose Your Book and You Show 12-06-2013
You've got your book. Maybe an old book or one's that is not moving. Do you need new ideas to stretch, relaunch, renew or re-purpose a book? Now what's next?
-How about your website? Does it need a goose? Get 3 key things to do right now.
-Got books that aren't moving? Get ideas to bundle and move them out of your garage.
-Are you speaking? Get tips to increase your back of room sales.
-Want to modify your book? Get the steps to start the re-purpose today.
-Not selling? You may be leaving 2/3 of your book buyers in the cold--here's how to change it.
-Do you know the Rule of Pricing? You will know for any new product you create from your book.
And much more.
Joining Judith Briles, The Book Shepherd, is Bret Ridgway, co-founder of Author Fulfillment services and Speaker Fulfillment Services--Bret is a goldmine of information on moving books, fulfilling/distributing books and re-purposing your books to new products.
Another terrific hour on Author U - Your Guide to Book Publishing.
Nov 28, 2013 • 58min
John Kremer on Book Marketing & Blogger Endorsements Show 11-28-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites John Kremer, author of 1001 Ways to Market Your Books and the vision behind BookMarket.com. We will focus on Internet Book Marketing strategies and what authors need to--must do--to support their books.
-Relationship marketing is at the core of book success.
-How interviews can cross-promote your book.
-Why links will keep your book going and going.
-Tips on how to get the high traffic bloggers to cheer for you.
-As always, much more.
Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.
Nov 21, 2013 • 58min
#Copyrights, #Fair Use and More for Authors Show 11-21-2013
It’s easy to get confused when it comes to what’s what and who’s who in Intellectual Property and Publishing Law. Not after this edition of Author U – Your Guide to Book Publishing. Here’s what the focus will be:
· what is copyright/what does it protect
· what is copyright infringement
· what is fair use
· what is parody
· the Google Copyright Litigation; why do authors and publishers care about it
Joining Judith will be Jon R. Tandler … an attorney who knows publishing. He’s a partner at Ryley Carlock & Applewhite in Denver CO Corporate, Intellectual Property & Publishing Law. Get ready for a fast moving hour.
Nov 14, 2013 • 58min
Cool Free Apps tp Create Headlines, Media Releases Show 11-14-2013
When it comes to free tools to promote yourself and your books, The Publicity Hound knows them all. Publicity expert Joan Stewart will share some of the best free online tools she has discovered this year for promoting events like book signings, letting people know where how to find you on the social media sites, and making it easy for YOU to find other people.
You will learn:
-How the hashtag has become one of the most powerful search and publicity tools on the planet
-A tool that "grades" headlines you've written and help you improve them, right on the spot.
-A fun tool that lets you create a video of your Twitter profile and tweets, in just a few minutes.
And as always, so much more.
It's just Judith today ... and she's revealing her latest book: Snappy Sassy Salty: Wise Words for Authors and Writers.
Another terrific program on Author U - Your Guide to Book Publishing.
Nov 7, 2013 • 58min
Pitching Children's Books to Libraries and Bookstores 11-07-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles will explore children's books--what they need to look like and how to pitch them to stores, libraries as well as create a stellar story time.
You will learn:
-3 author tips for Key Rules for creating story time at libraries and bookstores for kids.
-ID the main book size, word count for children’s books.
-How to create a book and author pitch kit for children's books for story time to libraries and bookstores.
-Tips on how to create a successful and interactive story time.
And as always, so much more.
Joining Judith is Amy Collins, CEO of New Shelves Distributions--Amy is a goldmine of information on marketing books and getting them into bookstores--her insights to how and when to sell kids books as well as create a story time that kids, parents, librarians and bookstores rave about will have you cheering as well.
Another terrific program on Your Guide to Book Publishing.
Oct 31, 2013 • 58min
Creating a Book Celebration Show 10-31-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles will explore book celebrations--as in yours. Have you thought about how you are going to tell the world about your book? Share in its birth with friends, family and strangers? Sell books and begin to build roots within your followers? You will after this show.
You will learn:
-15 key tips to create a stellar celebrations.
-Ideas for getting sponsors for your event.
-How to promote to bring in the public.
-How to share the news with local celebrities.
-How to gather more names and build an expanding author fan network
-And fantastic ideas to get a retailer involved, support your favorite cause and money to you too!
And as always, so much more.
It's just Judith today ... and she's revealing her latest book: Snappy Sassy Salty: Wise Words for Authors and Writers.
Another terrific program on Author U - Your Guide to Book Publishing.
Oct 24, 2013 • 58min
#Klout Matters and How to Fix Yours If It's Limp Show 10-24-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles will explore the Influence Factor... how authors can build it for themselves and their books. Digital influence is growing ... you as an author need to be tuned in and tuned on!
Your take-aways include:
-What is Klout and why you should care?
-What about this thing called Kred?
-Author tip: how to feed the #Klout beast daily to skyrocket you and your #book influence factors.
-Savvy #author tips to create advocate #marketing for your book.
-How to boost your score when it goes limp.
-What steps you need to take first to get the attention of the SEO world and attract Klout.
-What are the key Klout factors--what counts, what doesn't.
-There are over 12 billion data points--only 400 key areas--what counts?
Joining Judith will be Terry Brock, the author of the newly published Klout Matters: How to Engage Customers, Build Our Digital Influence and Raise Your Klout Score for Success! In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of your author and book promotion, marketing and influence.
Oct 17, 2013 • 58min
How to Find Your Target Market for Book Sales SHOW 10-17-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles will explore getting your books in all the non-traditional places.
It takes a lots to promote and market a book ... and finding the right spot to sell your books besides the obvious is always a supreme challenge. No more. Judith will have Brian Jud, a master in specialty and promotional type of sales. After all, who would thought that a bag of dog food could sell 200,000 copies of a book?
Your take-aways include:
-Where the buyers of your book are.
-ID which ones are the right fit for your book.
-How to determine the costs and get paid.
-How can you keep repurposing your book into different segments.
-How to follow consumer trends
-How to deep dive into your tarket area.
Joining Judith will be Brian Jud, the CEO of Book Marketing and the Executive Director of APPS. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.
Oct 10, 2013 • 58min
How to Work with Cover Designer SHOW 10-10-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles the creating of book covers and branding.
It takes a lots to get the author and his or her book out there. It starts with the book cover and many cases. Your take-aways include:
-Learn the elements of branding with your cover.
-ID which covers work best with each genre.
-How to determine the costs.
-How to carry your theme through your website and all marketing material.
-How much time to allocate for the create of your cover.
And of course, much more!
Joining Judith will be Kathi Dunn, the CEO of Dunn-Design. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book covers--both creating and how to use them in your over all branding.
Oct 3, 2013 • 58min
Book Awards-When, Where, Who, Why
It takes a lots to promote and market a book ... and have a Book Award may just add the right spice to your mix. Book awards are part of your marketing budget. Some are great to have... others are worthless.
Your take-aways include:
•Learn what Book Awards can do for you and your book.
•ID which ones are the right fit for your book.
•How to determine the costs.
•How to market your award once you win one.
•Timelines and submission deadlines are critical.
Joining Judith will be Ellen Reid, the CEO of the Indie Excellence Book Awards and the Beverly Hills Book Awards. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.
