Author U Your Guide to Book Publishing

I’ve said it a zillion times: Speaking is the #1 way to sell books. But it’s just not in-person. It’s online presentations. It’s book clubs. It’s on a podcast. It’s the old-fashion buzz factor. Joining me for this week’s podcast is Jackie Lapin who has developed an extensive toolbox and system for getting booked and taking advantage of the significant number of ways to get featured and supported with your book marketing, sales, and speaking. Her system is called Speakertunity, and we do a deep-dive into it. Jackie will be doing a special live webinar on February 1—watch for details on the AuthorYou.org and TheBookShepherd.com websites. It was also be featured in next week’s Wednesday newsletter to start registering for it. Get ready for the Path to Total Visibility and Massive Impact. There are millions of stages out there … looking for you. Live and virtual. Take advantage of them. Takeaways in this episode of the AuthorU-Your Guide to Book Publishing Podcast include: • Latest of getting booked on podcasts. • Why you know need a Podcast One-Sheet, along with Speaker and Book. • Resource for copy/paste templates for your speaking promo needs. • How to create the ideal message to grab the attention of bookers. • How to identify which TEDx event could be a fit for you. • How to identify the right podcast to pitch to. • Booking DIY vs hiring someone. • and of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 9,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

In this episode of the AuthorU-Your Guide to Book Publishing podcast, Dr. Judith Briles The Book Shepherd uses the tools from her book, How to Create a Crowdfunding Campaign for Authors and Writers (published in March 2022). Your take-aways include: - how to be in the 35% winner circle -the essentials of crowdfunding for authors - most current stats for crowdfunding - how to create a crowdfunding campaign - how to plan your campaign

When it comes to websites, it's time to ask critical questions. -Does your website stand out ... or is it limping along? -Does it represent your brand and branding ... or is it a hodgepodge of your past? -Is it vibrant and fresh ... or is it stale and tired in its look? -Does it match up with what is expected in the layout of websites ... or is it a treasure hunt? Answers to fixes and how to soar your website presence and much more in less than an hour. You will hear and understand the essential questions every author should ask—and answer—before building or redoing a website. Are you ready to start? If you don’t want your website to be mediocre, then this AuthorU-Your Guide to Book Publishing podcast is for you. Joining host Dr. Judith Briles is Marilyn Heywood Paige (MarilynPaige.com), branding and marketing expert in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Get ready for an hour with two masters of book marketing and what you should be doing for 2022: John Kremer, author of 1001 Ways to Market Your Book and Dr. Judith Briles via the AuthorU-Your Guide to Book Publishing podcast. Your takeaways include: • Hot tips for 2022 to do starting now. • Rediscover why superfans are your sweet marketing spot. • How to serialize your book via Amazon Vella. • New tips for cleating the “CliffNotes” version of your book. • Discover Substack. • Why authors should be using Pinterest. Are you ready to start? If you don’t want your book marketing to be mediocre, then AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and John Kremer will position you and your book to move forward in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Weekly, Dr. Judith Briles receives questions about how to get published by a traditional publisher, primarily based in New York. Of the 37 books, she’s published, 18 were with New York publishers. In 2000, she crossed over to become an independent publisher. If your goal is to publish traditionally, this episode of the AuthorU-Your Guide to Book Publishing podcast has questions for you to address and steps to take. Takeaways include: • The #1 thing all publishers require authors to have. • Why authors must have a website. • Why authors must have a platform. • Why authors must be good writers. • Tips for proposal writing. • Tips for both fiction and nonfiction authors. • and, much more. If you don’t want you and your book to be rejected, then AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Every … EVERY … author makes mistakes when publishing. Joining Dr. Judith Briles is Author, Columnist, Book Reviewer Lisa Shultz for this edition of the AuthorU-Your Guide to Book Publishing podcast. Takeaways include: • The #1 biggest mistake authors make. • Tips for what to do with an old book or when it goes limp. • How to avoid “wastes” of money. • What to do when a negative review hits. • When to turn your back on a previously published book. • 3 things authors—newbies and old-timers—forget to do … and shouldn’t. Are you ready to start? If you don’t want your book to be mediocre, then AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and Lisa Shultz have lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

In my decades as a human being, it has never ceased to amaze me the level of deception that can be parlayed. When I was young, words like rip-off, scam, con, and grifter weren’t in my vocabulary. I knew what a person who was a robber did, but that was it. It wasn’t until I started to work in the financial industry that my vocabulary and understanding of rip-offs, scams, cons, and grifters surfaced. As an author, you are vulnerable. Most don’t realized they’ve been scammed until it’s an after fact. Ouch. And scammers don’t tell you it’s a scam. The Big Con is alive and too well—it could be the lure of your book to film or your manuscript to a publisher … even something to do with your website. Ouch. Ouch. Ouch. Today’s AuthorU-Your Guide to Book Publishing podcast is with Dr. Gini Graham Scott who has published 200+ books, 50+ with major publishers, specializing in social trends, business, self-help, memoirs, and crime; plus, she writes film scripts and has written and produced 18 feature films, documentaries, and TV/film series, as well as being a ghostwriter. We had a lot on our hour podcast plate. Take-aways include: • Tips on how to spot a scammer and con in your midst. • How to identify a scam and fraud email. • Essential questions to always ask ANYONE, ANY COMPANY who has “cold called” or “cold email” you. • 2 websites to check for cons, rip-offs, and scammers. • How to avoid hustles on your books. • Why you should delete an email that starts with “Dear Friend …”

Did you know that over 80% of what people hear is what they see! What do your visuals say about you? What is your brand about? As an author, your marketing material, your social media platforms, your website, your book cover, EVERYTHING that is connected to you, needs clarity and consistency. Does yours? Branding … it’s personal and professional. What do potential readers hear when they see you and what you are connected with? -Discover the 5 essential elements of every brand that stick and never change. -Learn the strategies that will develop your author brand. -Create a brand that shows off your best side and builds your influence online and offline. -Discover what brand essence is and why every author should care. Wherever you are in the authoring stream … it’s time to do a look-over. And in many cases, a make-over to your branding. If you don’t want your book to be mediocre, then AuthorU-Your Guide to Book Publishing podcast is for you. Joining host Dr. Judith Briles is Marilyn Heywood Paige, branding and marketing expert in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Have you been stuck on AMazon with your publishing account? How about with Amazon's Seller portal? Or have you been sent to Amazon Jail and had your account suspended, blocked, or dumped? If YES to any of the above, this edition of the AuthorU-Your Guide to Book Publishing podcast is a MUST listen to. Joining host Dr. Judith Briles is Chris McCabe, a former Amazonian who was on the "fix it - resolution" team at Amazon. Today, Chris consults with wounded sellers of products on Amazon to restore sanity. Learn how to: -how to get help with suspended account on Amazon -steps to deal with suspended accounts -why all sellers on Amazon must become vigilantes of their accounts -how to avoid getting put in Amazon jail -steps to restore your account -what to do in the last resort in using social media All of the above and much more in this unique and NOT TO BE MISSED edition of the AuthorU-Your Guide to Book Publishing podcast with Dr. Judith Briles, The Book Shepherd.

All books must start from somewhere. Yours should start with four questions: 1. Why are you writing your book? 2. What is your book about? 3. Who is it for? 4. What’s your intentionality for it? Answer those four and you are reading to begin writing—not before you fully answer them. There’s always prep work. Start there—it’s the first step …what Judith goes through within her 13 Steps is a tried and true process that will get your across the finish line. Meaning, you are ready to publish. Whether it’s with traditional publishing, a hybrid, or you create an indie publishing umbrella, you will need to go through all 13 Steps to get your book in hand. One that you won’t have to apologize for. Are you ready to start? If you don’t want your book to be mediocre, then this episode of AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles is your solo guide in this episode of the AuthorU-Your Guide to Book Publishing podcast.