Author U Your Guide to Book Publishing

Dr. Judith Briles
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Apr 1, 2022 • 58min

How Authors Can Avoid a Cyber Attack 03-31-2022

Could a CyberAttack Be Circling Your Website? Oh – Oh … did you know that "The Blackhat Forces – under orders from the cruel Dar Nader – can hold your personal data and online reputation hostage? A serious topic that all authors need to pay attention to. Joining host Dr. Judith Briles, is author and website security expert Greg Jameson. His latest book is Cyber Wars: The Battle for Your data. Cyber security is something that affects everyone. Even if you don’t participate in social media or online shopping, today’s world is run by computers and you, and your business and you are at risk. Of course, those who do fully engage in the digital world, especially those who buy and sell via the web, have even greater exposure. Oh-oh …that’s we authors with all the online marketing that we do. Huge take-aways include? • If you have an online presence, you will be attacked at some point. It’s not a question of if, but a question of when. • There are more threats to your website business now more than ever. • Hackers use malware, SQL injection, cross-site scripting and more sophisticated techniques to steal your customer data and redirect your traffic, ruining your site's reputation. • How to set up firewalls and protect your IP. • Are you protected for a PUP? … a potentially unwanted program? • Why you must be in charge of your website—only you should own it. • Why your website is the most important of your marketing and reputation assets. • Did you know that your website could SINK your followers website as well? • Why you should have cyber insurance. • How to ID website parasites. • How to know if your website is under attack. Learn how hackers attempt to steal your data and what you can do to prevent a cyberattack that could be in your midst. And get the latest on email, phishing scams that could lock out your website. If you don’t want your reputation and your website to be lost, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
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Mar 25, 2022 • 58min

Author Strategies Using Hashtags, Handles, Tags 03-24-2022

Judith Briles The Book Shepherd delivers a program with smarter book marketing strategies using social media to bring eyes to posts that few imagine. You will get: -Tips and Strategies Using Hashtags, Handles, and Tagging. -How to tag trending topics and breaking news. -How to coattail celebrities and bestselling authors. -How to brings mega thousands of eyeballs to your words and work. -How to take your book marketing and influence building to a higher level. All that and much more on this episode with Dr Judith Briles on the AuthorU-Your Guide to Book Publishing podcast.
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Mar 18, 2022 • 58min

Inside Skinny on Book Reviews part 2- 03-17-2022

The Midwest Book Review is run by editor-in-chief Jim Cox. Established in 1976 to help promote literacy, library usage and small press publishing. Found online via the MidwestBookReview.com website with nine monthly book review publications: Bookwatch, California Bookwatch, Children's Bookwatch, Internet Bookwatch, Library Bookwatch, Small Press Bookwatch, MBR Bookwatch, Reviewer's Bookwatch, and Wisconsin Bookwatch. The magazines are curated by Cox's team of 81 volunteer book reviewers from across the country. The hour with Jim revealed: • How to understand the system of book reviews. • Tips on what to do once a book review is received. • Ways to use book reviews to pitch to libraries. • Tips for “how to make the cut” for a book review. • How to spot phony book reviewers. -Howto book market with book reivews. • Ways to use other existing book reviews received. • Why authors shouldn’t deface review copies. If you don’t want you and your book to be rejected, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and Jim Cox have lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
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Mar 11, 2022 • 58min

The Inside Skinny on Book Reviews Part 1 Show 1 03-10-2022

It's time to discover the Midwest Book Review at MidwestBookReview.com. It has 9 monthly book review publications: Bookwatch, California Bookwatch, Children's Bookwatch, Internet Bookwatch, Library Bookwatch, Small Press Bookwatch, MBR Bookwatch, Reviewer's Bookwatch, and Wisconsin Bookwatch. The magazines are curated by Jim Cox's team of 81 volunteer book reviewers from across the country. The hour with Jim revealed how to: • Make the cut and get your book reviewed. • Get the Inside Skinny for Book Views from #MidwestBookReview. • To get the attention of a book reviewer. • Tips for “how to make the cut” for a book review • Identify the book review trolls and scammers pretending to be book reviewers • Deal with a bad book review. • To get to the top of the book pile for a book review. • Find legit book reviewers. • Use 3 essential question to ask any book reviewer after book is sent. If you don’t want you and your book to be rejected, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and her guest Jim Cox have lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
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Mar 4, 2022 • 58min

Frugal Book Marketing 03-03-2022

Hey authors ... got a book? Want to discover tips and tricks to market it frugally? Dr. Judith Briles brings back Carolyn Howard Johnson, the expert in how to strategies and tools to do all your book marketing without burning your bank account. The episode of the AuthorU-Your Guide to Book Publishing podcast reveals: -How to create "forever book reviews; -How to post your reviews incognito; -How to spot book trolls and scammers; -Discover the power of the Author Central widget to redirect buyers to your most recent edition; and -How to pitch to libraries. Plus lots more on the AuthorU-Your Guide to Book Publishing podcast. Listen in.
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Feb 25, 2022 • 58min

Bublish, Book Marketing and Beyond 02-24-2022

In a fast hour, Kathy Meis, the founder of Bublish, shares a whirlwind of catchup strategies and tips for authors in moving forward this year with host, Dr. Judith Briles. Your takeaways include: • how to increase your marketing influence with Bublish tool • how to use a book bubble • how to optimize book product changes • how the pandemic changed how people buy books • how book marketing has changed • how to gain the power of early momentum • how to set up pre-launch marketing • how to maximize the change in Amazon ads • how to tap into virtual events Book bubbles allow the author to reveal and share the “why” behind any page within a book. Coupled with social media pushouts and hashtags, it’s book marketing with a twist. A good thing. If you don’t want you and your book to be rejected, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
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Feb 18, 2022 • 58min

Audiobook Marketing Power, Part 2 02-17-2022

Audiobooks are leading the publishing industry in terms of growth and smart authors and publishers are getting into the game as quickly as they can. This episode is all about taking your audiobook presence to a higher level with marketing tips of another sort! Becky Parker Geist and her company, Pro Audio Voices, work on projects ranging from single narrator to full cast with music and sound effects to author-narrated, and all genres from children's to textbooks to memoirs. Plus, they’ve created an audiobook marketing team. Your takeaways include: -Tips on how to leverage your audiobook production from the inside out. - Tips for driving traffic to your website so your audience can continue to engage with you. - Tips on what makes a great listening experience and some key things to watch outfor. - Tips on how to use the existing audiobook files to help spread the word in new ways you can only do with audio. - Wowsa tip on how to open your audiobook to 50 distribution platforms at once. - Discover a way to earn higher royalties than you can get from any existing retail platform while retaining more control over pricing and customer information. - and, soooooo much more. If you want to take you and your work to another level, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and her guest have lots to share in this episode, Part II for powerful audiobook marketing.
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Feb 11, 2022 • 58min

AudioBook Marketing and Power, Part 1- 02-10-2022

Audiobooks are leading the publishing industry in terms of growth and smart authors and publishers are getting into the game as quickly as they can. Most find there is a lot more to producing and marketing audio than they thought before getting into it. Much of it is different from publishing other formats, and the learning curve is steep. Your takeaways include: -tips to use your existing audiobook files to build your author platform -tips on how to increase your royalty payments -tips on how to increase the price of your audiobook -tips on narrating—you or someone else -tips to drive traffic to your website via your audiobooks If you want to take you and your work to another level, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and her guest, Becky Parker Geist of Pro Audio Voices have lots to share in this episode, Part I. Part II airs the following episode.
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Feb 4, 2022 • 58min

Author Smarts: The Power of RePurposing 02-03-2022

Discover the Power of RE ... reimagining; revisiting, redoing, rethinking, revising, even repurposing what you've done and taking whatever it is into another dimension. Creating a new life for you; your expertise; and your books. In this episode of the AuthorU-Your Guide to Book Publishing podcast, Dr. Judith Briles, The Book Shepherd, guides you through the Power of Re. Your take-aways include: - how to repurpose content - how to retitle books - how to revise old material - how to bring a book back to life and much more
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Jan 28, 2022 • 57min

2022 Book Marketing Tips for Authors 01-27-2022

It's a new year and a look forward for authors and their book marketing. Over a dozen book marketing tips are revealed by the AuthorU-Your Guide to Book Publishing host Judith Briles as she reveals where authors should be focusing their energies and book marketing strategies during 2022. Get ready for Book Marketing tips all for your author and publishing success on the AuthorU-Your Guide to Book Publishing podcast.

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