Author U Your Guide to Book Publishing

Ruth Schwartz of TheWonderLady.com joins to discuss untangling Amazon's KDP for authors. Topics include maximizing searchability with keywords, effective book descriptions, utilizing Amazon Author Page, and adding more book categories. Learn valuable tips on ISBNs and publishing imprint, avoiding expanded distribution, and optimizing book display on Amazon.

Experienced comedienne Nancy Norton discusses the power of humor with Dr. Judith Briles in this episode. They touch on how humor boosts creativity, resilience for authors, joy factor, and tips on using humor in writing and speaking. Get ready to laugh and benefit from the many benefits of humor!

Award-winning direct response copywriter Debra Jason discusses the latest LinkedIn updates, access to LinkedIn Live, utilizing Creator Mode, adding profile videos, and common mistakes made by authors on the platform. Explore tips on reaching a larger audience, the importance of hashtags, and the benefits of the LinkedIn mobile app for enhancing visibility.

8 Powerful Insider Publicity Secrets for Authors Get ready to discover strategies and tips to build up your publicity power, your brand and become a magnet for other influencers and the media. With Dr. Judith Briles for this hour of the AuthorU-Your Guide to Book Publishing podcast is PR expert Robin Samora. She teaches authors, experts, and small business owners how to rev up their brand online and offline to attract new clients, connect with customers, get media exposure, and increase sales – with no-cost and low-cost marketing strategies. During this hour, you will discover: 1. Why Should the Media Pay Attention? 2. Build a brand that lights you up 3. Claim your spot as an expert 4. Write your blog for an audience of two 5. Capitalize on current events (newsjacking) 6. Flaunt your expertise with Free PR (and leverage it) 7. Create a Digital PR Strategy 8. How small business grants (and free money) can help you as an author If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Get ready to discover strategies and tips to building an email list on your website that creates super fans and trust in this episode of the AuthorU-Your Guide to Book Publishing podcast with host Dr. Judith Briles. Back again is bestselling author and content marketing expert Derek Doepker who paves the way for authors to build their sales. During this hour, you will discover: • The “why” of starting a strategy to build your email list. • Why it’s smart to weed out email lists. • How authors sabotage their emailing efforts. • The #1 thing that drives product sales. • What relationships have for long-term stability. • Steps to build your email list. • What mindset has do with author success. • Ideal leads for an email opener. • Why less emails equals unsubscribes. • Why your email is your pot of gold. Have paper and pen/pencil at your side—we go fast. If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you.

Get ready to discover why ASPIRE with Derek Doepker paves the way for your influence building and author success on this episode of the AuthorU-Your Guide to Book Publishing podcast. Authors want to know what moves the needle to success—mass success. During this hour, you will discover the six steps of ASPIRE: 1. Advertising—why, when, and how for print, eBook, and audiobooks. 2. Social Media—yes, you need it—the magic happens with engagement. 3. Platforms—leveraging is the secret sauce. 4. Influence—local is where growth always happens. 5. Reader Referral—building the super fans that can do the lifting of your marketing. 6. eMail—all roads will lead back to your “e” … tips for increasing the gather.

WOOT ...Its' Part II of the AuthorU-Your Guide to Book Publishing podcast that is all about Hooks to get Publicity and push your Book Marketing. You will get: -Ideas that will hook readers who don’t know you —Ideas that will keep your most loyal fans coming back for more — -Easy ways to catch the media’s attention all year long —Specific examples of what successful authors have done to sell, sell, sell more books. That and much more with host Dr. Judith Briles and special guest Joan Stewart, the Publicity Hound. Part II is next week.

WOOT ... AuthorU-Your Guide to Book Publishing podcast has a two-parter for you. All about Hooks to get Publicity and push your Book Marketing. You will get: -Ideas that will hook readers who don’t know you —Ideas that will keep your most loyal fans coming back for more — -Easy ways to catch the media’s attention all year long —Specific examples of what successful authors have done to sell, sell, sell more books. That and much more with host Dr. Judith Briles and special guest Joan Stewart, the Publicity Hound. Part II is next week.

Trends for publishing and books are always on the mind of authors. In this episode of the AuthorU-Your Guide to Book Publishing podcast, Award-winning book designer Rebecca Finkel adds to the conversation with host, Dr. Judith Briles. Your takeaways include: -book cover trends for 2022 ... why bright and flashy pays off; -eBook trends for 2022 ... why demand is there and indie authors and publishers are soaring in sales; -overall book trends for 2022 ... books sales are up and healthy-continued consolidation of the publishing giants-digital marketing is a must for authors. The smart author wants to know how to position book marketing in a changing field. Covers make a difference. Having multiple formats is essential.

Could a CyberAttack Be Circling Your Website? Oh – Oh … did you know that "The Blackhat Forces – under orders from the cruel Dar Nader – can hold your personal data and online reputation hostage? A serious topic that all authors need to pay attention to. Joining host Dr. Judith Briles, is author and website security expert Greg Jameson. His latest book is Cyber Wars: The Battle for Your data. Cyber security is something that affects everyone. Even if you don’t participate in social media or online shopping, today’s world is run by computers and you, and your business and you are at risk. Of course, those who do fully engage in the digital world, especially those who buy and sell via the web, have even greater exposure. Oh-oh …that’s we authors with all the online marketing that we do. Huge take-aways include? • If you have an online presence, you will be attacked at some point. It’s not a question of if, but a question of when. • There are more threats to your website business now more than ever. • Hackers use malware, SQL injection, cross-site scripting and more sophisticated techniques to steal your customer data and redirect your traffic, ruining your site's reputation. • How to set up firewalls and protect your IP. • Are you protected for a PUP? … a potentially unwanted program? • Why you must be in charge of your website—only you should own it. • Why your website is the most important of your marketing and reputation assets. • Did you know that your website could SINK your followers website as well? • Why you should have cyber insurance. • How to ID website parasites. • How to know if your website is under attack. Learn how hackers attempt to steal your data and what you can do to prevent a cyberattack that could be in your midst. And get the latest on email, phishing scams that could lock out your website. If you don’t want your reputation and your website to be lost, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.