

Author U Your Guide to Book Publishing
Dr. Judith Briles
The AuthorU-Your Guide to Book Publishing podcast is ranked by Feedspot in the TOP 10 podcasts for Book Marketing and in the Top 100 in Author-Publishing Careers by Goodpods.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
Episodes
Mentioned books

Mar 25, 2022 • 58min
Author Strategies Using Hashtags, Handles, Tags 03-24-2022
Judith Briles The Book Shepherd delivers a program with smarter book marketing strategies using social media to bring eyes to posts that few imagine.
You will get:
-Tips and Strategies Using Hashtags, Handles, and Tagging.
-How to tag trending topics and breaking news.
-How to coattail celebrities and bestselling authors.
-How to brings mega thousands of eyeballs to your words and work.
-How to take your book marketing and influence building to a higher level.
All that and much more on this episode with Dr Judith Briles on the AuthorU-Your Guide to Book Publishing podcast.

Mar 18, 2022 • 58min
Inside Skinny on Book Reviews part 2- 03-17-2022
The Midwest Book Review is run by editor-in-chief Jim Cox. Established in 1976 to help promote literacy, library usage and small press publishing.
Found online via the MidwestBookReview.com website with nine monthly book review publications: Bookwatch, California Bookwatch, Children's Bookwatch, Internet Bookwatch, Library Bookwatch, Small Press Bookwatch, MBR Bookwatch, Reviewer's Bookwatch, and Wisconsin Bookwatch. The magazines are curated by Cox's team of 81 volunteer book reviewers from across the country.
The hour with Jim revealed:
• How to understand the system of book reviews.
• Tips on what to do once a book review is received.
• Ways to use book reviews to pitch to libraries.
• Tips for “how to make the cut” for a book review.
• How to spot phony book reviewers.
-Howto book market with book reivews.
• Ways to use other existing book reviews received.
• Why authors shouldn’t deface review copies.
If you don’t want you and your book to be rejected, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and Jim Cox have lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Mar 11, 2022 • 58min
The Inside Skinny on Book Reviews Part 1 Show 1 03-10-2022
It's time to discover the Midwest Book Review at MidwestBookReview.com. It has 9 monthly book review publications: Bookwatch, California Bookwatch, Children's Bookwatch, Internet Bookwatch, Library Bookwatch, Small Press Bookwatch, MBR Bookwatch, Reviewer's Bookwatch, and Wisconsin Bookwatch.
The magazines are curated by Jim Cox's team of 81 volunteer book reviewers from across the country.
The hour with Jim revealed how to:
• Make the cut and get your book reviewed.
• Get the Inside Skinny for Book Views from #MidwestBookReview.
• To get the attention of a book reviewer.
• Tips for “how to make the cut” for a book review
• Identify the book review trolls and scammers pretending to be book reviewers
• Deal with a bad book review.
• To get to the top of the book pile for a book review.
• Find legit book reviewers.
• Use 3 essential question to ask any book reviewer after book is sent.
If you don’t want you and your book to be rejected, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and her guest Jim Cox have lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Mar 4, 2022 • 58min
Frugal Book Marketing 03-03-2022
Hey authors ... got a book? Want to discover tips and tricks to market it frugally? Dr. Judith Briles brings back Carolyn Howard Johnson, the expert in how to strategies and tools to do all your book marketing without burning your bank account.
The episode of the AuthorU-Your Guide to Book Publishing podcast reveals:
-How to create "forever book reviews;
-How to post your reviews incognito;
-How to spot book trolls and scammers;
-Discover the power of the Author Central widget to redirect buyers to your most recent edition; and
-How to pitch to libraries.
Plus lots more on the AuthorU-Your Guide to Book Publishing podcast. Listen in.

Feb 25, 2022 • 58min
Bublish, Book Marketing and Beyond 02-24-2022
In a fast hour, Kathy Meis, the founder of Bublish, shares a whirlwind of catchup strategies and tips for authors in moving forward this year with host, Dr. Judith Briles. Your takeaways include:
• how to increase your marketing influence with Bublish tool
• how to use a book bubble
• how to optimize book product changes
• how the pandemic changed how people buy books
• how book marketing has changed
• how to gain the power of early momentum
• how to set up pre-launch marketing
• how to maximize the change in Amazon ads
• how to tap into virtual events
Book bubbles allow the author to reveal and share the “why” behind any page within a book. Coupled with social media pushouts and hashtags, it’s book marketing with a twist. A good thing.
If you don’t want you and your book to be rejected, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.

Feb 18, 2022 • 58min
Audiobook Marketing Power, Part 2 02-17-2022
Audiobooks are leading the publishing industry in terms of growth and smart authors and publishers are getting into the game as quickly as they can.
This episode is all about taking your audiobook presence to a higher level with marketing tips of another sort!
Becky Parker Geist and her company, Pro Audio Voices, work on projects ranging from single narrator to full cast with music and sound effects to author-narrated, and all genres from children's to textbooks to memoirs.
Plus, they’ve created an audiobook marketing team.
Your takeaways include:
-Tips on how to leverage your audiobook production from the inside out.
- Tips for driving traffic to your website so your audience can continue to engage with you.
- Tips on what makes a great listening experience and some key things to watch outfor.
- Tips on how to use the existing audiobook files to help spread the word in new ways you can only do with audio.
- Wowsa tip on how to open your audiobook to 50 distribution platforms at once.
- Discover a way to earn higher royalties than you can get from any existing retail platform while retaining more control over pricing and customer information.
- and, soooooo much more.
If you want to take you and your work to another level, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and her guest have lots to share in this episode, Part II for powerful audiobook marketing.

Feb 11, 2022 • 58min
AudioBook Marketing and Power, Part 1- 02-10-2022
Audiobooks are leading the publishing industry in terms of growth and smart authors and publishers are getting into the game as quickly as they can.
Most find there is a lot more to producing and marketing audio than they thought before getting into it. Much of it is different from publishing other formats, and the learning curve is steep.
Your takeaways include:
-tips to use your existing audiobook files to build your author platform
-tips on how to increase your royalty payments
-tips on how to increase the price of your audiobook
-tips on narrating—you or someone else
-tips to drive traffic to your website via your audiobooks
If you want to take you and your work to another level, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and her guest, Becky Parker Geist of Pro Audio Voices have lots to share in this episode, Part I. Part II airs the following episode.

Feb 4, 2022 • 58min
Author Smarts: The Power of RePurposing 02-03-2022
Discover the Power of RE ... reimagining; revisiting, redoing, rethinking, revising, even repurposing what you've done and taking whatever it is into another dimension. Creating a new life for you; your expertise; and your books.
In this episode of the AuthorU-Your Guide to Book Publishing podcast, Dr. Judith Briles, The Book Shepherd, guides you through the Power of Re.
Your take-aways include:
- how to repurpose content
- how to retitle books
- how to revise old material
- how to bring a book back to life
and much more

Jan 28, 2022 • 57min
2022 Book Marketing Tips for Authors 01-27-2022
It's a new year and a look forward for authors and their book marketing. Over a dozen book marketing tips are revealed by the AuthorU-Your Guide to Book Publishing host Judith Briles as she reveals where authors should be focusing their energies and book marketing strategies during 2022.
Get ready for Book Marketing tips all for your author and publishing success on the AuthorU-Your Guide to Book Publishing podcast.

Jan 21, 2022 • 55min
Author Path to Total Visibility & Massive Impact 01-20-2022
I’ve said it a zillion times: Speaking is the #1 way to sell books. But it’s just not in-person. It’s online presentations. It’s book clubs. It’s on a podcast. It’s the old-fashion buzz factor.
Joining me for this week’s podcast is Jackie Lapin who has developed an extensive toolbox and system for getting booked and taking advantage of the significant number of ways to get featured and supported with your book marketing, sales, and speaking. Her system is called Speakertunity, and we do a deep-dive into it.
Jackie will be doing a special live webinar on February 1—watch for details on the AuthorYou.org and TheBookShepherd.com websites. It was also be featured in next week’s Wednesday newsletter to start registering for it.
Get ready for the Path to Total Visibility and Massive Impact.
There are millions of stages out there … looking for you. Live and virtual. Take advantage of them. Takeaways in this episode of the AuthorU-Your Guide to Book Publishing Podcast include:
• Latest of getting booked on podcasts.
• Why you know need a Podcast One-Sheet, along with Speaker and Book.
• Resource for copy/paste templates for your speaking promo needs.
• How to create the ideal message to grab the attention of bookers.
• How to identify which TEDx event could be a fit for you.
• How to identify the right podcast to pitch to.
• Booking DIY vs hiring someone.
• and of course, much more.
Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 9,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.


