
Health Coach Radio
Welcome to Health Coach Radio, the podcast that pulls back the curtain on the business and craft of health coaching. Brought to you by Primal Health Coach Institute and hosted by master coach Erin Power, this show is your go-to resource for honest conversations, real-world coaching insights, and inspiration to elevate your practice.
Each week, you’ll hear from expert guests who are shaping the future of health and wellness, and every Tuesday, Erin takes the mic solo to share what’s working, what’s not, and how to keep showing up with clarity, confidence, and purpose. With over 15 years of coaching experience and a thriving six-figure business of her own, Erin brings no-fluff wisdom to help you grow, serve, and succeed
Latest episodes

Jul 18, 2025 • 48min
Raw, Real & Regenerative Health with Will Witt
Will Witt is a force to be reckoned with when it comes to Freedom Food and Foundational Health. He is a two-time national bestselling author, international speaker, primal health coach, and CEO of Pure Basics Collective, and is here to share his passion for natural health and personal sovereignty. Known for his viral videos with over a billion views, Will is on a mission to wake people up and help them reclaim their health, autonomy, and connection to real food. He believes that ancestral health should be accessible and unignorable, and his latest book, Do Not Comply, and his online farmer’s market are just two ways he’s achieving this. Will lives in Florida with his dog, Rocky, and embodies regenerative living in his daily life. In this episode, he’s here to discuss his work and inspire others to make positive changes in their lives. Episode Overview: 0:00 Introduction to Will Witt 1:42 - A Gout Diagnosis at 24 4:41 - What is Pure Basics Collective? 6:53 - The Mission: Amplifying High-Quality, Truly Natural Foods 11:00 - Learning by Doing: Working on a Regenerative Raw Dairy Farm 13:00 - A Sacred Act: The Experience of Slaughtering Chickens 16:52 - The Driving Force: Why Health is Foundational to Purpose 19:28 - Why Don't People Make Healthy Changes? 21:22 - The Premise of "Do Not Comply" 25:25 - Using a Media Platform for Business and Passion 27:07 - Marketing Advice: Find Your Niche and Don't Quit 35:16 - Is the Health Space Saturated? 40:25 - The Necessity of Social Media & The Power of Email 44:45 - The One Core Principle of Health to Adopt: Play! Connect with Will on: IG - https://www.instagram.com/thewillwitt/ Website - https://purebasicscollective.com/ Website - https://www.donotcomplyhealth.com Book - https://www.hachettebookgroup.com/titles/will-witt/do-not-comply/9781546005599/ Ready to turn your passion for health into lasting impact? Health Coach Radio is your backstage pass into the world of health and fitness coaching, hosted by Primal Health Coach Institute Coaching Director, Erin Power and powered by the legacy of founder Mark Sisson. Each episode is packed with real stories, expert strategies, and practical inspiration to help you grow as a coach and make a difference. Curious about what’s possible for your own health coaching journey? Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives—including your own—through the power of coaching and ancestral health.

13 snips
Jul 15, 2025 • 34min
Coaching Paths, Patterns & Progress with Erin Power
Join an engaging conversation about the journey of becoming a health coach, as personal struggles transform into advocacy. Discover insight into the surprising paths coaches take today and the evolving needs within the industry. Explore the significance of resilience and adapting business models, plus the vital role of educators in guiding new coaches. With a focus on metabolic wellness and lifestyle changes, this discussion resonates with anyone passionate about health and personal growth.

Jul 11, 2025 • 1h 1min
A Hormone-Smart Approach to Coaching Women with Dr. Stephanie Estima
If you work with women, this is an episode you won’t want to miss. Dr. Stephanie Estima is a true powerhouse in women’s health, functional fitness, and the science of female physiology. She is also a Doctor of Chiropractic and the creator of the Estima Method, a framework that works with the female nervous system, not against it. She’s also the author of The Betty Body and the host of the chart-topping podcast Better! with Dr. Stephanie, which has amassed over 5 million downloads. This conversation is packed with actionable insights that every health coach should have in their toolbox—especially those supporting women through hormonal changes, brain-body optimization, and long-term health. You’ll walk away with fresh tools, powerful reframes, and maybe even a few “aha!” moments of your own. Grab a pen—Dr. Stephanie drops knowledge you’ll definitely want to write down. Episode Overview: 0:00 Introduction to Dr. Stephanie 03:51 Understanding Women's Wellness 05:38 The Importance of Strength Training for Women 09:23 Nutrition and Hormonal Health 13:36 Menopause and Hormone Replacement Therapy 17:07 Metabolic Health and Aging 31:36 Understanding Female Health 31:54 Reevaluating Plant vs. Animal Protein 32:44 The Importance of Protein for Muscle Mass 34:30 Navigating Vegetarian and Vegan Diets 36:00 Women's Appetite and Metabolism 37:11 The Role of Breakfast in Women's Health 38:51 Strength Training and Muscle Preservation 52:12 Hip Mobility and Fall Prevention 57:14 Advocating for Hormone Therapy Connect with Dr. Stephanie Estima on: IG: https://www.instagram.com/dr.stephanie.estima/ Web: https://drstephanieestima.com/ Podcast: https://www.youtube.com/playlist?list=PL6rKl_pnPLGyJYGJCdIpqfXQHEZw0o7vP Mini-Pause Newsletter: https://drstephanieestima.com/newsletter/ Ready to turn your passion for health into lasting impact? Health Coach Radio is your backstage pass into the world of health and fitness coaching, hosted by Primal Health Coach Institute Coaching Director, Erin Power and powered by the legacy of founder Mark Sisson. Each episode is packed with real stories, expert strategies, and practical inspiration to help you grow as a coach and make a difference. Curious about what’s possible for your own health coaching journey? Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives—including your own—through the power of coaching and ancestral health.

Jan 1, 2025 • 1h 4min
Mark Sisson on Walking vs. Running: Rethink Your Fitness Rules
Join Mark Sisson and Erin Power as they explore why walking might be the key to staying fit, happy, and healthy. In this episode, Mark Sisson reveals the secrets behind his rapid recovery from hip replacement surgery, his thoughts on the running boom, and why walking is the ultimate exercise for longevity and well-being. Let Mark inspire you with how walking keeps your body strong and your spirit vibrant. Plus, get exclusive details on Mark’s new footwear venture, Peluva, and its revolutionary impact on foot health. Episode Overview: 0:00 Teaser 1:12 Hip Replacement Recovery 7:33 Prehab and Nutrition 9:54 The Importance of Footwear 14:12 Trail Running Insights 15:33 The Running Boom 25:12 The Case Against Running 27:02 Walking vs. Running 28:00 The Power of Walking 31:15 The Science of Hunger 35:10 Evolutionary Perspective on Walking 36:02 Rethinking Running and Joy 43:33 Understanding Endorphins 47:33 The Rise of Walking 50:43 Reflections on Running 52:46 The Future of Foot Health Connect with Mark on: Instagram: https://www.instagram.com/marksissonprimal YouTube: https://www.youtube.com/PrimalHealthCoach Twitter: https://twitter.com/Mark_Sisson Peluva shoes: https://peluva.com/ Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your host, Erin Power, a proud graduate of Primal Health Coach Institute, as she shares inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Dec 11, 2024 • 60min
Mac & Cheese To Metabolic Health: Dr. Tyna Moore’s GLP-1 Journey
Dr. Tyna Moore is a naturopathic physician and chiropractor known for her innovative approach to health and wellness. Dr. Tyna shares her inspiring journey from a sickly child to a pioneering expert in regenerative medicine, and delves into the world of GLP-1 peptides—a topic shaking up the health and wellness community. Dr. Tyna and Erin explore the science behind GLP-1, its benefits beyond weight loss, and its potential for enhancing metabolic health and longevity. Discover why Dr. Tyna believes these peptides are 'healing, regenerative, and anti-inflammatory,' and how they can be a game changer for those seeking metabolic optimization. Episode Overview: 0:00 Introduction to Dr. Tyna Moore 0:37 Dr. Tyna's Journey into Naturopathic Medicine 3:07 Transition to Online Presence and GLP-1 Discovery 5:13 The Controversy and Benefits of GLP-1 23:30 Mechanisms and Personalized Dosing of GLP-1 32:21 The Role of Health Coaches vs. Doctors 33:52 Concerns and Long-Term Effects of GLP-1s 34:45 Personal Experiences and Benefits of GLP-1s 35:55 Dosing Strategies and Potential Risks 40:57 Addressing Common Health Concerns 44:49 Supporting Clients with GLP-1s 50:51 The Future of Health Coaching and AI 53:15 Course Information and Final Thoughts Connect with Tyna: Instagram: https://www.instagram.com/drtyna/ Ozempic Uncovered Course: https://www.drtyna.com/ozempicuncovered Podcast: https://podcasts.apple.com/us/podcast/the-dr-tyna-show/id1577258582 Website: https://www.drtyna.com Youtube: https://youtube.com/@drtyna --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your host, Erin Power, a proud graduate of Primal Health Coach Institute, as she shares inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Nov 27, 2024 • 44min
2025 Health Coach Trends, Predictions & Opportunities
Health coach and educator Erin Power shares her thoughts on the changing world of health coaching as she ends another year of podcasting. With 20 years of experience in the field, Erin talks about the latest trends in the industry, like how health coaching is becoming more common in healthcare, how tech is changing things, and how we’re focusing more on keeping people healthy. Erin also talks about some of the challenges that health coaches face, like dealing with rules and regulations and feeling overwhelmed by all the tech out there. But she also gives a lot of great advice on how health coaches can succeed in a tough market. This is a really inspiring and forward-thinking episode that will you help health coaches get ready for the future. Episode Overview: 0:00 Intro 02:38 Integration into Healthcare Systems 04:48 Advancements in Technology 06:26 Focus on Preventative Health 09:30 Niche Specialization 12:01 Challenges Facing Health Coaches 22:26 The Demand for Health Coaches 23:42 Opportunities in Chronic Disease Management 25:25 Corporate Wellness Programs 28:53 Specialized Health Coaching Niches 30:46 Advocacy and Leadership in Health Coaching 32:54 Mental Health and Emotional Resilience 36:37 Youth and Adolescent Health Coaching 39:32 Cultural and Community-Centered Coaching Connect with us at: Submit your questions to hello@primalhealthcoach.com Website: https://www.primalhealthcoach.com/hcr/ Instagram: @primalhealthcoach Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your host, Erin Power, a proud graduate of Primal Health Coach Institute, as she shares inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Nov 13, 2024 • 43min
Q&A: Health Coaching in the Age of GLP-1 & AI
Erin Power discusses the changing landscape of wellness coaching, focusing on GLP-1 medications and their implications for health professionals. She believes in the need for coaches to confront biases and adapt to new trends, such as evolving food narratives like the resurgence of cottage cheese. Moving into the business area, Erin explores technology integration in coaching, highlighting user-friendly tools that enhance client relationships. Erin also shares strategies for using social media effectively, particularly on Instagram, to connect with prospective clients. Finally, Erin advocates for a growth mindset and the use of AI tools like ChatGPT to improve coaching practices, equipping health coaches for success in a rapidly evolving industry. Episode Overview: 0:00 Intro 0:42 GLP-1 Drug Business Insights 10:07 Embracing Technology in Coaching 20:49 Business Communication Strategies 30:49 Cultivating a Business Mindset 38:40 Leveraging AI for Client Insights Connect with Erin at: Submit your questions to hello@primalhealthcoach.com Website: primalhealthcoach.com Instagram: @primalhealthcoach Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your host, Erin Power, a proud graduate of Primal Health Coach Institute, as she shares inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Nov 6, 2024 • 42min
Getting Paid, Client Push-Back & Am I Too Old?
Get ready for a fun and eye-opening session with Erin Power! She’s diving into WellHub's latest state of work-life wellness report, and trust us—her findings about workplace stress are as shocking as they are essential! But that's not all—Erin's got the inside scoop on pricing strategies for private practice health coaches. Whether you're scratching your head over how to set a fair price or just need a nudge in the right direction, she’s got your back! Plus, she’ll tackle the burning question: Can you really launch a health coaching biz at any age? Spoiler alert: Yes, you can! Packed with relatable stories and golden nuggets of advice, this episode is a treasure trove for any health coach eager to make a living. Episode Overview: 0:00 Intro 1:08 The Role of Health Coaches in Corporate Wellness 4:37 Setting Your Price as a Private Practice Health Coach 5:57 Money Mindset and Pricing Strategies 10:43 Creating and Pricing Your Health Coaching Program 14:24 Hourly vs. Salary Pay for Health Coaches 19:51 Getting Your Foot in the Door as a Health Coach 23:41 Navigating Client Relations and Breakfast Dilemmas 33:29 Addressing Barriers and Facilitating Change 36:51 Is 70 Too Old to Start a Coaching Business? Connect with Erin at: Submit your questions to hello@primalhealthcoach.com Website: primalhealthcoach.com Instagram: @primalhealthcoach Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your host, Erin Power, a proud graduate of Primal Health Coach Institute, as she shares inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Oct 30, 2024 • 31min
The Ever-Evolving Health Coach
In this special Q&A episode, Erin Power dives into the dynamic world of health coaching, exploring the significance of refining and evolving your niche. Get an in-depth look at how the revolutionary Macro AI app can empower health coaches to help clients meet their dietary goals, even if Erin admits, 'I'm not a fan of macro tracking, but this app is a game changer.' The episode also tackles the common pressure new health coaches feel to define their niche perfectly, with reassurance that 'It’s natural for niches to evolve over time, and that's a good thing!'. Tune in to hear personal stories of pivoting from weight loss coaching to perimenopause coaching, and back again, all while stressing the importance of 'staying nimble in a rapidly evolving industry.' Episode Overview: 0:00 Welcome to Health Coach Radio 1:46 Tracking Macros 7:56 AI in Health Coaching 17:23 Navigating Niche Changes 24:49 Embracing Change and Growth Connect with Erin at: Submit your questions to hello@primalhealthcoach.com Website: primalhealthcoach.com Instagram: @primalhealthcoach --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your host, Erin Power, a proud graduate of Primal Health Coach Institute, as she shares inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Oct 23, 2024 • 20min
Is it Hard to be a Health Coach?
Erin Power delves into the significant challenges faced by health coaches stepping into the world of entrepreneurship. She starts by posing a pivotal question: Is it hard to navigate the complexities of starting a health coaching business? Spoiler alert: it is indeed hard. However, while it may be one of the tougher journeys you undertake, it likely isn't the hardest thing you've faced in your life. With 12 years of experience and a position at the Primal Health Coach Institute, Erin shares valuable insights on creating high-ticket, high-touch, one-on-one coaching programs. You will also hear about Suzanne's 21-day challenge and how she attracted clients while perfecting her coaching methodology. 'Starting your own business can be tough, but don’t forget, it's all about small steps!' emphasizes Erin. This episode offers motivation and actionable advice for anyone looking to start their health coaching journey. Episode Overview: 0:07 Major Pep Talk 3:52 Embracing Technology 6:21 Launching a 21-Day Challenge 7:51 The Work Behind the Challenge 12:22 Overcoming Personal Challenges 16:29 Steps to Success 18:18 Motivation and Action Steps Connect with Erin at: Submit your questions to hello@primalhealthcoach.com Website: primalhealthcoach.com Instagram: @primalhealthcoach Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your host, Erin Power, a proud graduate of Primal Health Coach Institute, as she shares inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.