

Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Actionable marketing strategies and insights from the leaders steering the world’s most influential brands.
Episodes
Mentioned books

Sep 16, 2020 • 20min
Why RV renting is still a big trend this fall
The CMO and co-founder of RV rental site Outdoorsy discusses consumer travel trends and how the Great American Roadtrip is still thriving, despite chillier temps.

Sep 9, 2020 • 24min
Bringing mochi to the masses
Russell Barnett, managing director and chief marketing officer of My/Mo Mochi Ice Cream, joins the podcast to discuss the trajectory of the L.A.-based premium frozen novelty brand, which aims to exceed $300 million in annual retail sales in the next couple of years.

Sep 2, 2020 • 30min
How General Mills is creating marketing change during COVID-19
Brad Hiranaga, chief brand officer of General Mills North America, discusses how the company is meeting new demand for packaged food and using marketing to support racial justice.

Aug 26, 2020 • 24min
The creative evolution of retail store Camp
Nicole Sander, VP of partnerships at Camp, talks about how new brand partnerships and out-of-store offerings are carrying the retailer into the holiday season.

Aug 19, 2020 • 21min
COVID-19 has transformed diners’ definition of convenience
From breakfast to snacking, the coronavirus pandemic has altered how people eat. Jen Bentz, chief client officer at Mintel, joins Marketer’s Brief to discuss how trends in the food industry have evolved and what to expect going forward.

Aug 12, 2020 • 25min
The long-term real estate effects of COVID-19
Paige Steers of real estate giant JLL discusses what trends, including working from home, curbside pick-up in malls, and new office safety, mean for real estate and the office of the future.

Aug 5, 2020 • 25min
Sonic Drive-In's brand overhaul
Sonic President Claudia San Pedro discusses the chain's updated look, new marketing featuring diners who aren't the Two Guys, and how its drive-in model has been a benefit during the pandemic.

Jul 29, 2020 • 25min
America's Hottest Brands
Ad Age's Adrianne Pasquarelli, E.J. Schultz and Jessica Wohl discuss the 2020 lineup of America's Hottest Brands and look back at some of last year's picks.

Jul 22, 2020 • 24min
Wyndham CMO on new travel trends
Lisa Checchio, chief marketing officer of Wyndham Hotels & Resorts, discusses how the 20-brand company is responding to the pandemic, and what travel trends are here to stay.

Jul 15, 2020 • 27min
How a Black-owned coffee startup is handling its newfound buzz
Pernell Cezar, co-founder and CEO of BLK & Bold, discusses how the brand is working to keep up with demand due to rising interest in Black-owned businesses and people having more coffee at home during the pandemic.