Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Actionable marketing strategies and insights from the leaders steering the world’s most influential brands.
Episodes
Mentioned books
Jul 8, 2020 • 24min
Halloween's COVID-19 candy outlook: Trick or treat?
Tim LeBel, Mars Wrigley’s chief Halloween officer, joins Marketer’s Brief to discuss how the big candy selling season is expected to look in 2020 as COVID-19 forces the industry to pivot.
Jul 1, 2020 • 24min
Head of resale site ThredUp on thrifting during the pandemic and the Facebook boycott
Anthony Marino, ThredUp’s president, discusses resale trends, why brands are lining up to partner with the company, and how it feels about social media ads.
Jun 24, 2020 • 23min
Why Kohl's is switching up its back-to-school playbook
Greg Revelle, chief marketing officer of Kohl’s, joins Marketer’s Brief to discuss how the retailer is reopening its stores, why it’s focusing on digital marketing, and how back-to-school will be different this year.
Jun 17, 2020 • 24min
Restaurant industry trade group hires an agency for a push to get diners back
Tia Mattson, executive VP of enterprise marketing and communications, dishes on the National Restaurant Association’s efforts to reinvigorate the dining out experience, including an upcoming campaign from The Richards Group.
Jun 10, 2020 • 23min
Museum of Ice Cream gets ready for summer amid COVID-19
Maryellis Bunn, co-founder and CEO, talks about the changes the Museum of Ice Cream made following the lockdowns and how the brand is participating in the protests for racial equality.
Jun 3, 2020 • 22min
How play and dine chain Main Event pivoted due to COVID-19
Chief Brand Officer Sarah Beddoe joins Marketer's Brief to discuss Main Event's shift to virtual events during the pandemic and how it is communicating changes such as socially-distant laser tag as it reopens.
May 26, 2020 • 26min
Summer marketing during the pandemic
Ad Age’s E.J. Schultz, Adrianne Pasquerelli and Jessica Wohl discuss how brands are adapting sponsorships during COVID-19, why gardening is rising and golf, napkins and American cheese are coming back. Plus, the latest on the chicken sandwich marketing wars.
May 20, 2020 • 28min
At-home hair coloring soars during COVID-19
Amy Errett, the founder and CEO of Madison Reed, discusses her company's swift rise in orders, getting products from Italy during the pandemic and how she is preparing for the future when customers return to salons.
May 13, 2020 • 24min
How Vans is pivoting in the pandemic
Nick Street, VP of global integrated marketing at Vans, breaks down what the streetwear brand is doing, from donating shoelaces for face gear to collaborating with artists.
May 6, 2020 • 23min
How Mattel is helping stressed-out parents during COVID-19
Richard Dickson, president and COO of Mattel, joins Marketer’s Brief to discuss how the toymaker is creating new content for parents and kids and thanking front-line heroes with collectibles.
