

Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Actionable marketing strategies and insights from the leaders steering the world’s most influential brands.
Episodes
Mentioned books

Nov 18, 2020 • 22min
How Lululemon is using Mirror to train for the future
New Chief Brand Officer Nikki Neuburger talks about the brand’s recent Mirror acquisition, new creative AOR Droga5 and what’s ahead.

Nov 11, 2020 • 24min
How King Arthur Baking is preparing for the holidays after its pandemic rise
Bill Tine, VP of marketing at King Arthur Baking Company, joins Marketer's Brief to discuss how the company is trying to build on the rapid success it has seen in 2020, its 230th year in business.

Nov 5, 2020 • 26min
Why Etsy is surging, and what it means for holiday
CMO Ryan Scott talks product trends, holiday marketing and thoughtful gifting

Nov 3, 2020 • 21min
How COVID-19 has changed CVS’ strategy
CMO Norman de Greve talks about areas of focus for CVS amid changing consumer behavior.

Oct 20, 2020 • 25min
ANA's Bob Liodice on this year's Masters of Marketing
The Association of National Advertisers' biggest conference is being held remotely due to COVID-19. ANA CEO Bob Liodice joins Marketer's Brief to discuss how the event is being run this year and the appetite he sees for future in-person events.

Oct 20, 2020 • 23min
How brands can use neuroscience to solve COVID social distancing dilemmas in ads
Neuro Insight’s Pranav Yadav talks about what consumers really want to see in ads now and through the holidays.

Oct 7, 2020 • 29min
Leading Frito-Lay's in-house agency
Chris Bellinger, VP of creative and digital, Frito-Lay North America, joins Marketer's Brief to discuss the snack maker's internal agency and his earlier time on the agency side—which included Doritos' "Crash the Super Bowl" and even a scary moment in a cage with a shark.

Sep 30, 2020 • 20min
There’s no marathon, but New York Road Runners is still running ahead
The VP of marketing at the nonprofit discusses the switch to virtual races and how NYRR is now beginning smaller in-person events

Sep 23, 2020 • 26min
How Domino's is changing during COVID-19
Domino’s Pizza, like its smaller rivals, has grown substantially this year thanks in large part to people placing more orders during the coronavirus pandemic. In the second quarter, for example, Domino’s U.S. same-store sales jumped 16.1 percent. Kate Trumbull, VP of advertising and Hispanic marketing at Domino’s, discussed those topics and others during the Ad Age Next Food & Beverage Conference.

Sep 16, 2020 • 20min
Why RV renting is still a big trend this fall
The CMO and co-founder of RV rental site Outdoorsy discusses consumer travel trends and how the Great American Roadtrip is still thriving, despite chillier temps.