

Production Value Matters: The Business Event Podcast
Byrne Production Services
Want to learn how to create exceptional B2B events that leave a lasting impression and deliver real results? Whether you’re tackling event planning, AV production, or the finer details of event management, we’ve got you covered.Brought to you by Byrne Production Services, Production Value Matters: The Business Event Podcast dives into the world of B2B events with candid conversations and insights from top industry experts. From event trends and planning tips to behind-the-scenes stories, we’re here to answer your biggest questions and help you take your events to the next level.Tune in for actionable advice, fresh perspectives, and a little inspiration to make your events unforgettable!Audience Question and Answer form: https://forms.gle/rVmNEPvtB8A3kort9 Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Feb 11, 2025 • 29min
The Four Key Outputs to Track Event Success
For additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, Matthew is back with another AV Advisor deep dive. This time he explores the fundamental approach to measuring event success through four key output categories.Join him as he discusses:Why focusing on results rather than processes is crucialThe four essential output categories: sentiment, data, business objectives, and contentHow these outputs apply to all event types, from weddings to major concert toursPractical methods for measuring each output categoryWays to leverage event outputs for long-term valueIf you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.Host LinkedIn: linkedin.com/in/matthewbyrnecsepProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

Feb 4, 2025 • 30min
Balancing Creativity and Budget: Lessons from Atlassian's Jeremy Youett
For additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Jeremy Youett, Head of Proprietary Events at Atlassian. Jeremy shares valuable insights on balancing creativity with budgetary constraints, selecting strategic partnerships, and measuring event success through both business impact and audience engagement metrics.Join them as they discuss:Strategies for maximizing creative impact on limited budgetsKey areas for strategic event investmentBuilding and maintaining effective vendor partnershipsMeasuring both business impact and audience engagementIf you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.Host LinkedIn: linkedin.com/in/matthewbyrnecsepGuest LinkedIn: linkedin.com/in/jeremyyouettProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

Jan 28, 2025 • 45min
The Debate: Industry Events You Don’t Want to Miss in 2025
For additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, our panel is back to dive into the must-attend industry events and how to make the most of them. From selecting the right conferences to maximize your ROI to balancing industry-specific and unexpected non-endemic events, we’ve got you covered. Tune in to get insider tips on leveling up your event strategy and staying ahead of the curve!Join them as they discuss:Strategic approaches to selecting industry conferencesThe value of attending both endemic and non-endemic eventsHow to measure ROI beyond business developmentThe importance of being "just an attendee" for professional growthStrategies for maximizing conference attendance with limited budgetsIf you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.Host LinkedIn: http://linkedin.com/in/matthewbyrnecsepGuests LinkedIn: Nick Borelli - https://www.linkedin.com/in/nickborelliCandice Davis - https://www.linkedin.com/in/candice-davis-09601725Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

Jan 21, 2025 • 40min
The Psychology of Sensory Event Design: Creating Memorable Brand Experiences
For additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Chelsea Freeborn, founder of Freeborn Productions and event consultant at MetabaseQ. With over 15 years in the event marketing industry, Chelsea has transitioned from fashion to tech, leading projects in Web Three and cybersecurity.Join them as they discuss:The role of psychology in event design and marketingCreating memorable sensory experiences at eventsStrategies for measuring emotional resonance and ROIBalancing ethical considerations with psychological design principlesThe future of event design and emerging trendsPractical steps for implementing psychological insights in eventsChelsea Freeborn brings a unique perspective combining psychology, human development, and event marketing expertise. She shares practical examples and insights for event professionals looking to create more engaging and effective experiences through intentional design and psychological principles.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

Jan 14, 2025 • 31min
New Year, New Strategies: Your 2025 Event Production Game Plan
For additional resources for #eventprofs visit www.productionvaluematters.comIn this January AV Advisor episode of Production Value Matters, host Matthew Byrne provides a comprehensive guide for event production success in 2025.Join him as he discusses:The importance of investing in team development and learningStrategies for bridging the industry knowledge gapThe value of experiencing events from an attendee perspectiveCreating accountability in remote and hybrid teamsProcess refinement and the importance of testing and measuringThe integration of AI in event technologyBudget planning and economic considerations for 2025The art of reframing costs and value in event productionMatthew brings his extensive experience in the events industry to offer practical advice for event professionals looking to navigate the challenges and opportunities of 2025.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.Host LinkedIn: linkedin.com/in/matthewbyrnecsepProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

Jan 7, 2025 • 37min
Navigating In-House AV: When to Use Them and When to Look Elsewhere
For additional resources for #eventprofs visit www.productionvaluematters.comIn this guide episode of Production Value Matters, host Matthew Byrne is joined by Michael Lee Hooper to discuss the intricacies of working with in-house AV providers.Join them as they discuss:When to use in-house AV services and when to look elsewhereThe three distinct service areas of major in-house providersTips for negotiating landmark fees and exclusivity contractsThe importance of understanding provider capabilitiesMichael Lee Hooper brings his extensive experience from both third-party and in-house perspectives, offering valuable insights for event planners and organizers looking to make informed decisions about their AV services.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.Host LinkedIn: linkedin.com/in/matthewbyrnecsepGuest LinkedIn: linkedin.com/in/michaelcharleshooperProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

Dec 31, 2024 • 39min
Greatest Hits from 2024: Revolutionizing Events with the Community-First Approach
For additional resources for #eventprofs visit www.productionvaluematters.comThis holiday season we’re reviving some of our best episodes from 2024! In this episode, Matthew interviews Liz Lathan, co-founder and CMO of The Community Factory. Join them as they discuss:The Community as a Service (CaaS) model and its impact on business eventsStrategies for integrating content delivery with community buildingThe evolution of keynote presentations in modern eventsThe Return on Emotion (ROE) frameworkLiz Lathan brings over two decades of experience in event marketing and community building, offering valuable insights for both seasoned professionals and newcomers to the industry. She shares practical advice for creating events that foster authentic human connections while maintaining business objectives.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.Host LinkedIn: linkedin.com/in/matthewbyrnecsepGuest LinkedIn: linkedin.com/in/lizlathanProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

Dec 24, 2024 • 46min
Greatest Hits from 2024: Navigating Client Relationships in High-End Event Production
For additional resources for #eventprofs visit www.productionvaluematters.comThis holiday season we’re reviving some of our best episodes from 2024! In this episode of Production Value Matters, host Matthew Byrne is joined by Fransiska Weckesser, CEO and co-founder of The Very Creative Firm in LA.Join them as they discuss:Balancing creative vision with client expectationsThe importance of transparency in budget discussionsTechnology integration in modern event productionBuilding and maintaining strong client relationshipsThe role of AI in event visualization and planningFransiska brings unique insights from her extensive international experience, offering valuable perspectives, whether your new to events or a seasoned professional, this episode is packed full of valuable tips.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.Host LinkedIn: linkedin.com/in/matthewbyrnecsepGuest LinkedIn: linkedin.com/in/fransiskaweckesserProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

Dec 17, 2024 • 44min
From Hospitality to Tech: Dani Daubaras on Event Marketing Evolution
For additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Dani Daubaras, global experiential event producerJoin them as they discuss:The transition from mature organizations to startupsCreating emotional connections through event experiencesThe role of storytelling in event designBalancing production value with ROIWorking with speakers and thought leadersMeasuring event success and ROIDani Daubaras brings unique insights from her experience at organizations like the Ritz Carlton, TomTom, and Booking.com, offering valuable perspectives for both seasoned professionals and newcomers to the industry.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.Host LinkedIn: linkedin.com/in/matthewbyrnecsepGuest Linkedin: linkedin.com/in/toby-burnsProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

Dec 10, 2024 • 22min
Answering Your Event Production Questions: The AV Advisor
For additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne tackles your pressing questions.Join him as he discusses:Strategies for breaking into agency roles without traditional experienceThe integration of AI in event production processesCritical considerations for implementing LED screens at eventsMatthew shares practical advice for professionals at all levels, from those seeking to enter the agency world to experienced producers looking to implement new technologies. Listen to the end for his inspiring message about the event industry community.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.Host LinkedIn: linkedin.com/in/matthewbyrnecsepProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.