Production Value Matters: The Business Event Podcast

For additional resources for #eventprofs visit www.productionvaluematters.comFollowing the release of “The Power of Experiences” report, IMEX Group’s CEO Carina Bauer joins Matthew to discuss their key findings. Backed by the latest research, this report unveils a future where events don’t just connect people - they restore trust, ignite belonging, and spark real human connection.What you’ll learn:The current challenges facing the events industry, particularly in measuring and communicating true impactWhy we need to shift from traditional ROI metrics to return on relationships (ROR)Practical steps for creating more inclusive and personalized event experiencesUsing innovative approaches like sentiment analysis to measure attendee experiencesWhy, in a world of AI, events are more important than everCarina Bauer brings over two decades of experience leading IMEX, which hosts some of the world's largest exhibitions for the meetings and events industry. Under her leadership, IMEX has expanded internationally and embraced cutting-edge strategies to evolve with the changing landscape of business events. She was recently recognized with an outstanding contribution to the industry award from the Association of Event Organizers.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.Host LinkedIn: linkedin.com/in/matthewbyrnecsepGuest LinkedIn: https://www.linkedin.com/in/carina-bauer17/Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.comGet ready for a special edition episode: live from GO WEST, Canada’s premier gathering of meeting and event pros. Matthew teams up with a panel of industry experts including Tim Lang, President of Canadian Audio Visual Providers Association and ProShow Audio Visual; Andrea Carroll, Director of Experience and Production at e=mc² Events; and Scott Frankel, President of Animatic Media.What you’ll learn:The real impact of rising costs on AV services and event productionThe difference between preferred and exclusive vendorsHow to identify and avoid hidden fees and upchargesPractical tips for negotiating contracts and making smart budgeting decisionsStrategic approaches to labor management and schedulingWhether you're a seasoned planner or just getting started, this conversation is packed with real talk, insider tips, and strategies you can't afford to miss!If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.comHow are rising tariffs, trade wars, and global tensions shaping the future of the event industry? In this episode of Production Value Matters, host Matthew Byrne sits down with industry experts Nick Borelli and Evan Babins to break down how shifting trade policies and geopolitical uncertainty are impacting live events, conferences, and experiential marketing.Join them as they discuss:The contrasting market impacts across different sectors of the events industryHow association events versus corporate events are experiencing different realitiesThe debate over virtual events' role in the current climateWhy events focused on belonging and participation can bridge social dividesStrategies for event professionals to navigate uncertaintyThe potential shift of events to more stable marketsThe importance of in-person connections in an increasingly isolated worldWhether you're an event planner, producer, or brand strategist, this conversation offers actionable insights on navigating market disruptions, adjusting event budgets, and leveraging events to foster connection in turbulent times. Stay ahead of 2025 event industry trends and learn how to future-proof your strategy in a changing global landscape.Host LinkedIn: linkedin.com/in/matthewbyrnecsepGuests LinkedIn:Nick Borelli: linkedin.com/in/nickborelliEvan Babins: linkedin.com/in/evanbabinsProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Wendy Porter, founder and chief events officer at Wendy Porter Events.Join them as they discuss:Wendy's journey from acquisition marketing manager to founding her own event agencyThe importance of the "cranberry thread" - creating continuity in events through detailed planningAdvocacy work with the Live Events Coalition to secure industry recognitionThe challenge of securing NAICS codes to unify the trillion-dollar events industryFuture industry trends including smaller, more curated experiencesWendy Porter brings over 23 years of experience in the events industry and has been recognized as one of EventEx's 100 most influential people in the US events industry. As vice chair of government affairs with the Live Events Coalition, she's been instrumental in advancing representation for the live events industry at the federal level, including lobbying over 100 members of Congress during the pandemic to secure critical relief for the industry.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.Host LinkedIn: linkedin.com/in/matthewbyrnecsepGuest LinkedIn: linkedin.com/in/wendyportereventsProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.comIn this candid episode of Production Value Matters, host Matthew Byrne sits down with Aaron Kaufman, President of Fifth Element Group, for a frank and unfiltered conversation about the events industry.Join them as they discuss:Why events is still considered a vocation rather than a true industryThe lack of industry standards, ethics, and governing bodiesChallenges of operating a professional events business in a fragmented marketThe need for industry contraction and consolidationThe future of mergers, acquisitions and industry maturationAaron Kaufman brings over 21 years of experience as the founder of Fifth Element Group, offering his perspective on what needs to change for events to be taken seriously as a business sector. With his reputation as an industry disruptor, Aaron advocates for higher standards, ethical business practices, and a more mature approach to running events companies.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.Host LinkedIn: linkedin.com/in/matthewbyrnecsepGuest LinkedIn: https://www.linkedin.com/in/akthefifthProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Yvonne McNair, the distinguished Chief Experience Officer at Captivate Productions.Join them as they discuss:Creating the "fear of missing out" through surprise elementsBalancing creative vision with budget constraintsWorking with high-profile artists and applying those lessons to corporate eventsAlternative marketing strategies that generate buzz without traditional advertisingAdapting to social media and digital platforms while maintaining live experience integrityYvonne McNair brings a wealth of experience from her work with iconic artists like Prince and major brands including BET, NBC, and Google. With two Emmy nominations to her credit, she shares her approach to creating events that leave lasting impressions and offers practical advice for event professionals looking to integrate surprise and delight elements regardless of budget size.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.Host LinkedIn: linkedin.com/in/matthewbyrnecsepGuest LinkedIn: linkedin.com/in/yvonnemcnaireProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne tackles the often-overlooked topic of tariffs and their impact on the events industry. Setting politics aside, Matthew examines the practical realities of how trade taxes affect every aspect of event production.Join him as he discusses:How tariffs drive up costs for exhibit booths, AV equipment, and cateringThe ripple effects on supply chains and vendor relationshipsCreative adaptations the industry is making to overcome tariff challengesThe importance of industry advocacy and strategic sourcingIf you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, Instructions on how to do this are here.Host LinkedIn: linkedin.com/in/matthewbyrnecsepProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Brett Hendrie, Director of Strategic Events at the Rotman School of Management at the University of Toronto.Join them as they discuss:Strategies for developing compelling content that engages diverse audiencesThe "rule of thirds" approach to content innovationBuilding effective partnerships with organizations like Netflix and CBCLeveraging technology for hybrid events and global reachThe future of event content and emerging trendsBrett Hendrie brings over 20 years of experience in the events industry, including his transformative tenure at Hot Docs, North America's largest documentary film festival, where he served as executive director. At Rotman, he leads the school's thought leadership events portfolio, bringing cutting-edge management thinking and business insights to a global audience through speaker series, conferences, debates, and more.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. For additional resources, visit productionvaluematters.com.Host LinkedIn: linkedin.com/in/matthewbyrnecsepGuest LinkedIn: linkedin.com/in/BrettHendrieProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.comIn this panel episode of Production Value Matters, host Matthew Byrne is joined by Nick Barelli from Zenis and Evan Babbins from Scotiabank's event planning team to explore a provocative question: Is events truly an industry?Join them as they discuss:Challenges around governance and certificationThe impact of lack of standardization on event safetyThe relationship between events and other established industriesPractical steps toward professionalizing the events spaceThe balance between market forces and industry regulationIf you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.Host LinkedIn: http://linkedin.com/in/matthewbyrnecsepGuests LinkedIn: Nick Borelli - https://www.linkedin.com/in/nickborelliEvan Babbins - linkedin.com/in/evanbabinsProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

For additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Jillian Ruiz, Head of Global Marketing and Events at Behavox, a leading provider for AI archiving compliance and security.Join them as they discuss:Integrating product-led growth strategies with event marketingThe evolution of event metrics from vanity metrics to value metricsContent strategy development for event marketing successScaling event operations from 140 to 250 eventsThe importance of operational infrastructure in event scalingFuture trends in event marketing for SaaS companiesJillian Ruiz brings extensive experience from arts and entertainment to technology sectors, offering valuable insights for both seasoned professionals and newcomers to the industry. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.Host LinkedIn: linkedin.com/in/matthewbyrnecsepGuest LinkedIn: linkedin.com/in/jillianruizProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC PartnersCheck out our three most downloaded episodes:Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.