MarTech Podcast ™ // Marketing + Technology = Business Growth

Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands often lack the experience to ask the right questions when seeking technology solutions for business problems. Consequently, they let vendors take the lead in conversations, resulting in solutions that are unable to grow with the business. Today, Sean discusses discovering martech solutions that actually solve your problems   Show NotesConnect With: Sean Simon: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. In the past, gathering market intelligence was a manual and time-consuming process that was prone to oversight. However, modern marketing intelligence platforms bring together data from internal and external sources providing a more holistic view of the market and enabling better and faster business decisions. Today, Melissa discusses the evolution of market intelligence platforms.  Show NotesConnect With: Melissa Sargeant: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Sargeant, CMO at AlphaSense, discusses the relationship between marketing functions and company growth. Topics include collaboration, personalized experiences, nurturing customers, measuring marketing effectiveness, the value of brand, and the role of marketing intelligence.

Andy Mowat, CEO of Gated, talks about tools that can help you control your inbox. As email clutter becomes a growing concern for many individuals, marketers are facing the challenge of getting their messages seen in a crowded inbox. While email has traditionally been a cost-effective communication channel, tools like Gated are disrupting this model by requiring marketers to pay for user attention and access to their inboxes. Today, Andy discusses the impact of gated email. Show NotesConnect With: Andy Mowat: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Mowat, CEO of Gated, talks about tools that can help you control your inbox. The mentality of most people today is to ignore bad emails and move on with their day. This is making it increasingly difficult to grab their attention through cold email marketing. Today, Andy discusses how reaching your audience is evolving. Show NotesConnect With: Andy Mowat: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. A lot of tech companies make the mistake of making themselves the hero of the story when it should be the customer. To cut through the noise, you must find creative ways to help the customer understand how your solution is going to help them be the hero to their company. Today, Joe discusses how martech can avoid commoditization. Show NotesConnect With: Joe Zappa: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. In B2B product marketing, there's a strong emphasis on practicality, showcasing features, case studies, and ROI. While these are essential, they often overshadow the need for creating memorable and emotionally resonant content, which is the essence of great marketing. Today, Joe discusses the problems with B2B tech's content marketing approach. Show NotesConnect With: Joe Zappa: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your website and their online interactions across your owned channels is a valuable resource. When harnessing the power of this data, AI plays a pivotal role in facilitating personalization, decision-making, and overall marketing efficiency. Today, Shay discusses why unique datasets are the AI competitive advantage of the future.Show NotesConnect With: Shay Howe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. In an era where algorithms on platforms like Google and social networks can change rapidly, having owned media assets is critical. Not only do owned channels enable brands to build direct relationships with their customers, but they also offer long-term value and sustainability. Today, Shay discusses the power of owned media assets.  Show NotesConnect With: Shay Howe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. In the face of tightening marketing budgets, AI is shaping up to be a crucial ally for marketers. Marketers today operate more efficiently and extract maximum value from each dollar invested, and AI is well-suited to help achieve these objectives. Today, Denise discusses the impact of generative AI on marketing. Show NotesConnect With: Denise Persson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.