MarTech Podcast ™ // Marketing + Technology = Business Growth

The core Differences Between Walmart And Amazon Advertising -- Destaney Wishon // BetterAMS

Nov 12, 2023
Guest
Destaney Wishon
Destaney Wishon, CEO at BetterAMS, discusses the differences between Walmart and Amazon advertising. Walmart is investing to compete with Amazon in the digital advertising market. They focus on first-party vendors and learn from Amazon's mistakes. The importance of budget allocation, awareness building, and staying up to date with platform updates are highlighted.
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Episode notes
1
Introduction
00:00 • 4min
2
Differences Between Walmart and Amazon Advertising
04:29 • 2min
3
The Similarities and Differences Between Walmart and Amazon Advertising
06:00 • 5min
4
Comparison of Advertising Strategies and Budget Allocation for an E-commerce Brand on Walmart and Amazon
10:32 • 3min
5
Comparing Amazon and Walmart Advertising Platforms
13:03 • 5min