Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. Creative thinking is what generates innovative ideas, connects emotionally with the audience, and builds a brand's identity. While there is a fear that automation may eventually replace the creative elements of marketing, automation alone cannot replicate the depth of human creativity. Today, Vishal discusses automation versus creativity in marketing. Show Notes

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• Vishal Sood: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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