MarTech Podcast ™ // Marketing + Technology = Business Growth

Sponsored by CMO Coaches.Joining us today for the first installment of CMO week is Kip Knight, Founder of CMO Coaches, which is a team of former CMO's who work with aspiring marketing leaders. In today's episode, we learn about the skills accumulated and the lessons learned from this great marketer throughout the various stops on his career.In addition to founding CMO Coaches, Kip is also an operating partner at Thomvest Ventures - a $300m cross-stage venture capital fund based in San Francisco. Other companies that Kip has worked for include PepsiCo, eBay, H&R Block, and Taco Bell. Show NotesConnect With:Kip Knight - Website // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored by CallRail.Today we're going to discuss the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Michelle Robbins, a marketing technologist, analyst, data strategist, and software engineer. Prior to her current role in consulting, Michelle worked for companies such as the Third Door Media and Walt Disney where she applied her passion for data, technology, and people to drive results. Show NotesConnect With: Michelle Robbins - Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how and why the TEDx platform is valuable for the distribution of ideas. Joining us is Marie Incontrera, Founder at Incontrera Consulting, which is a speaker, social media, publicity, and TEDx placement consultancy. Her clients include national best selling business authors, medical professionals, and science and wellness experts, and she's also the author of the book "Spread Your Ideas - How To Bring Your TEDx Style Idea From The Blank Page To The Stage". In this episode, Marie is going to tell us how and why the TEDx platform is valuable for the distribution of your ideas. Show NotesConnect With: Marie Incontrera - Website // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the business of marketing ideas with Marie Incontrera, Founder of Incontrera Consulting, which is a speaker, social media, publicity, and TEDx placement consultancy firm. Incontrera Consulting's clients include national bestselling authors, medical professionals, and science and wellness experts. Marie is also the author of a book called "Spread Your Ideas - How To Bring Your TEDx Style Idea From The Blank Page To The Stage". Today, Maria is going to tell us how she advises her clients on packaging their ideas for promotion. Show NotesConnect With: Marie Incontrera - Website // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the first Product Spotlight Episode on the MarTech podcast. In this episode, we get a guided tour of a tool that over 100,000 agencies and brands use to better understand and evaluate the marketing campaigns that make their business phones ring. CallRail is a self-service SaaS platform that tracks phone calls to provide campaign attribution and performance insights, including their call scoring system that uses machine learning to analyze every call their customers take to help them understand where they're coming from and which leads are the good ones. Joining us today for our product spotlight is one of the sponsors of our show, Mark Sullivan, Director of Demand Generation and Marketing Operations at CallRail. Show NotesConnect With: CallRail - Website // LinkedInMark Sullivan - Linkedin // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Amazon. Joining us is our first repeat guest, Adam Weiler, who's an Amazon Expert, Coach, and Founder at Sunken Stone. In the last installment of Amazon Week, we talk about the future of e-commerce for Amazon. Show NotesConnect With: Adam Weiler: Sunken Stone // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Amazon. Joining us is our first repeat guest, Adam Weiler, who's an Amazon Expert, Coach, and Founder at Sunken Stone. In today's episode we're going to discuss different advertising levers on and off the Amazon Marketplace. Show NotesConnect With: Adam Weiler: Sunken Stone // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Amazon. Back with us today is our first repeat guest, Adam Weiler, who's an Amazon Expert, Coach, and Founder at Sunken Stone. Today, in the third installment of Amazon Week, we discuss the pricing and operational levers at your disposal in the marketplace. Show NotesConnect With: Adam Weiler: Sunken Stone // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Amazon. With us today is our first repeat guest, Adam Weiler. In today's episode we discuss the store and product infrastructure on Amazon. Show NotesConnect With: Adam Weiler: Sunken Stone // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. This week we're doing a deep dive into one of the largest and fastest-growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling, and optimizing your brand's presence on Amazon. With us today is our first repeat guest, Adam Weiler, who's an Amazon Expert, Coach, and Founder at Sunken Stone. In this first installment of Amazon Week, we discuss the macro landscape of Amazon's marketplace. Show NotesConnect With: Adam Weiler: Sunken Stone // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.