MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we speak with Christine Mortensen about the role that gender plays in the career of a marketer. Christine is the Founder of Sprk’d, which is a B2B-oriented digital marketing agency that brings deep expertise in three areas core to solving today’s marketing challenges: User Experience, Visual Design, and Content Marketing. Christine also created a Facebook group called ‘The Women in MarTech’ which has the goal of connecting like-minded professional women. Show NotesConnect With: Christine Mortensen - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us for today's episode is Scott Brinker - the VP of Platform Ecosystem at HubSpot. We discuss the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference which will take place in San Jose, California, between 3rd-5th April this year. Scott is also the editor-in-chief at ChiefMartec blog which covers topics at the intersection of marketing, technology, and management.Connect With: Scott Brinker - MarTec blog // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the last month's update, we've described the process for setting annual goals. So far, we have hit the ground running and we've got some big goals ahead of us. We've seen little over 17,000 downloads this month which is a new record for the MarTech podcast. Connect With: The MarTech Podcast: Email // Linkedin // TwitterBenjamin Shapiro: Website // Linkedin // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored by CallRail.Today we uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Mark Evertz, Senior Revenue Marketing Coach at the Pedowitz Group, a company that helps you operationalize business accountability, digital transformation, and customer experiences through revenue marketing. Show NotesConnect With: Mark Evertz - The Pedowitz Group // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to dive deep into a marketing channel that is making a comeback in the digital age: direct marketing. Joining us today is Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book Successful Direct Marketing Methods, which is now on its eighth edition. Today, we are going to discuss how to use data to optimize direct response efforts. Show NotesConnect With: Ron Jacobs - Website // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to dive deep into a marketing channel that is making a comeback in the digital age: direct marketing. Joining us today is Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book Successful Direct Marketing Methods, which is now on its eighth edition. Today, Ron is going to tell us about the role direct marketing should play in your marketing mix. Show NotesConnect With: Ron Jacobs - Website // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored by CMO Coaches.Today, in the final installment of CMO Week on the MarTech Pod, we talk with Kelly Brezoczky, who is Founder and Executive Director at Healthy Mature Living Foundation and Guest Lecturer at Stanford Byers Center for Biodesign. Prior to her current roles, Kelly was CEO at Butterfly Health and Marketing Director at Proctor & Gamble. Show NotesConnect With: Kelly Brezoczky - Website // Twitter // Linkedin Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored by CMO Coaches.Today we continue our series of conversations with another great CMO to understand how they navigated their way up the corporate ladder to become one of the most prominent marketers in the world. Joining us for the fourth installment of CMO Week is Mike Linton from CMO Coaches. Mike is Enterprise Chief Marketing Officer at Farmers Insurance Group of Companies, and he’s on the Board of Directors of Capella Education Company, The Wine Group, Allen Edmonds Shoe Company, and Peet's Coffee. Prior to these roles, Mike was CMO at eBay and Best Buy. Show NotesConnect With: Mike Linton - Website // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored by CMO Coaches.This week we're talking to five CMOs to understand how they've navigated their way up the corporate ladder to become some of the most prominent marketers in the world. Joining us today for the third installment of CMO Week is one of my marketing role models, Gary Briggs. Gary is a Board Member at Petco and Etsy and the former Chief Marketing Officer at Facebook. Prior to his work leading the marketing team at Facebook, Gary held executive marketing roles at Google, IBM, Ebay, and Pepsi. Show NotesConnect With: Gary Briggs - Website // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored by CMO Coaches.This week we're talking to five CMOs to understand how they navigate their way up the corporate ladder to become some of the most prominent marketers in the world. Joining us for the second installment of the CMO Week is Alan Gellman from CMO Coaches. Today we learn about the skills accumulated and the lessons learned from this great marketer throughout the various stops on his career.Alan is CMO at Credible, which is a lending marketplace that brings simplicity, choice, and unbiased support to all of life's important financial decisions. Prior to his current role, Alan worked as the CMO at Esurance, and as SVP of Digital Marketing at Wells Fargo. He's been named by Business Insider as one of “The 50 Most Innovative CMOs in the World.” Show NotesConnect With:Alan Gellman - Website // Linkedin // Twitter Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.