Using Direct Mail to Reach Consumers at Home & Work (Part 2) -- Mike Gunderson // Gunderson Direct

Today we finish our conversation with Mike Gunderson, President of Gunderson Direct. In our last episode, Mike gave us an overview of the direct mail industry and how he ended up running a direct mail service business. In this episode, Mike walks us through some best practices in the direct mail industry and explains how his company evaluates their campaigns.  Show Notes

Connect With: 

• Mike Gunderson: Website // Linkedin // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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