MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Aug 24, 2020 • 23min
How ad tech can adapt to a cookieless world -- Harry Maugans // Clickagy
Today we discuss the future of marketing tracking and attribution. Joining us is Harry Maugans, the Founder and CEO of Clickagy, which is a data intelligence plan that brings new audience visibility to business intelligence and advertising. In part 1 of our conversation, we discuss how ad tech can adapt to a cookieless world. Show NotesConnect With: Harry Maugans: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 23, 2020 • 22min
Brand Evaluation & Optimization -- Mitch Duckler // FullSurge
Today we rebroadcast our conversation with Mitch Duckler, Managing Partner at FullSurge, a firm that helps predominantly Fortune 1000 companies accelerate business growth through a comprehensive blend of brand and marketing strategy. In part 2 of our conversation, we discuss brand evaluation and optimization. Show NotesConnect With:Mitch Duckler: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 22, 2020 • 22min
Brand Building & Maintenance in the Digital Age -- Mitch Duckler // FullSurge
Today we rebroadcast our conversation with Mitch Duckler, Managing Partner at FullSurge, a firm that helps predominantly Fortune 1000 companies accelerate business growth through a comprehensive blend of brand and marketing strategy. In part 1 of our conversation, we discuss brand building and maintenance in the digital age. Show NotesConnect With:Mitch Duckler: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 21, 2020 • 14min
Accelerate sales with Video Marketing -- Ethan Beute // BombBomb
Today we discuss using video to make friends and earn more business. Joining us is Ethan Beute, the Chief Evangelist of BombBomb, which is a software company that helps working professionals rehumanize their business. In part 3 of our conversation, we discuss how to accelerate sales with video marketing. Show NotesConnect With: Ethan Beute: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 20, 2020 • 16min
Rehumanizing marketing through video -- Ethan Beute // BombBomb
Today we discuss using video to make friends and earn more business. Joining us is Ethan Beute, the Chief Evangelist of BombBomb, which is a software company that helps working professionals rehumanize their business. In part 2 of our conversation, we discuss rehumanizing marketing through video. Show NotesConnect With: Ethan Beute: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 19, 2020 • 17min
Be Personable When You Can't Meet in Person -- Ethan Beute // BombBomb
Today we discuss using video to make friends and earn more business. Joining us is Ethan Beute, the Chief Evangelist of BombBomb, which is a software company that helps working professionals rehumanize their business. In part 1 of our conversation, we discuss how to be personable when you can't meet in person. Show NotesConnect With: Ethan Beute: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 18, 2020 • 17min
Driving Engagement Through Personalization -- Josh Wetzel // One Signal
Today we discuss how to produce messaging that resonates with your prospects and customers. Joining us is Josh Wetzel, the CRO of One Signal, which is the most widely used push notification delivery and marketing platform for mobile applications and websites. In part 2 of our conversation, we discuss driving engagement through personalization. Show NotesConnect With: Josh Wetzel: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 17, 2020 • 20min
Creating Timely & Relevant Messages -- Josh Wetzel // One Signal
Today we discuss how to produce messaging that resonates with your prospects and customers. Joining us is Josh Wetzel, the CRO of One Signal, which is the most widely used push notification delivery and marketing platform for mobile applications and websites. In part 1 of our conversation, we discuss how to create timely and relevant messages. Show NotesConnect With: Josh Wetzel: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 16, 2020 • 17min
Choosing an Affiliate Program Tech Stack & Analytics - Robert Glazer // Acceleration Partners
Today we rebroadcast our conversation with Robert Glazer, Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency. In part 2 of our conversation, we discuss how to choose affiliate program tech stack and analytics. Show NotesConnect With:Robert Glazer: Website // Linkedin The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 15, 2020 • 23min
When and How to Launch an Affiliate Program - Robert Glazer // Acceleration Partners
Today we rebroadcast our conversation with Robert Glazer, Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency. In part 1 of our conversation, we discuss when and how to launch an affiliate program. Show NotesConnect With:Robert Glazer: Website // Linkedin The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
