MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Aug 8, 2020 • 23min
Building Local Communities From the Ground Up -- Derek Andersen // Bevy
Today we rebroadcast our conversation with Derek Andersen, Co-Founder and CEO at Bevy, which is a customer to customer community management platform that helps brands build their community in real life. In part 1 of our conversation, we discuss building local communities from the ground up. Show NotesConnect With: Derek Andersen: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 7, 2020 • 17min
How to outrank a billion-dollar company -- Damon Burton // SEOnational
Today we're going to discuss some secrets to driving organic growth. Joining us is Damon Burton, who is the President of SEOnational, which is a search engine optimization company that helps websites rank higher on Google without paying for ads. In part 2 of our conversation, we discuss how to outrank a billion-dollar company. Show NotesConnect With:Damon Burton: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 6, 2020 • 17min
Why do companies buy ads when Search is free -- Damon Burton // SEOnational
Today we're going to discuss some secrets to driving organic growth. Joining us is Damon Burton, who is the President of SEOnational, which is a search engine optimization company that helps websites rank higher on Google without paying for ads. In part 1 of our conversation, we discuss why do companies buy ads when search is free. Show NotesConnect With:Damon Burton: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 5, 2020 • 14min
The Real ROI of Sales Enablement
Today we're going to discuss how marketers are adjusting to the new post COVID normal in the B2B space. Joining us is Dustin Deno, the VP of Sales Enablement at Showpad, which is a sales enablement platform, that marketers and sales teams rely on, to prepare sellers, engaged buyers, and optimize performance with insights. In part 3 of our conversation, we discuss the real ROI of sales enablement. Show NotesConnect With:Dustin Deno: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 4, 2020 • 17min
The "new normal" in post-Covid B2B sales
Today we're going to discuss how marketers are adjusting to the new post COVID normal in the B2B space. Joining us is Dustin Deno, the VP of Sales Enablement at Showpad, which is a sales enablement platform, that marketers and sales teams rely on, to prepare sellers, engaged buyers, and optimize performance with insights. In part 2 of our conversation, we discuss the new normal in post-Covid B2B sales. Show NotesConnect With:Dustin Deno: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 3, 2020 • 18min
WFH Doesn’t Have to Mean Loss in Productivity for Sellers
Today we're going to discuss how marketers are adjusting to the new post COVID normal in the B2B space. Joining us is Dustin Deno, the VP of Sales Enablement at Showpad, which is a sales enablement platform, that marketers and sales teams rely on, to prepare sellers, engaged buyers, and optimize performance with insights. In part 1 of our conversation, we discuss why WFH doesn't have to mean loss in productivity for sellers. Show NotesConnect With:Dustin Deno: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 2, 2020 • 19min
Social Content Engagement as a Customer Service Tool - Brooke Sellas // B Squared Media
Today we rebroadcast our conversation with Brooke Sellas, the Founder and CEO at B Squared Media, a boutique digital marketing agency specializing in social media marketing and advertising services. In part 2 of our conversation, we discuss social content engagement as a customer service tool. Show Notes Connect With: Brooke Sellas: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 1, 2020 • 26min
Is Social Organic Dead or Underutilized? - Brooke Sellas // B Squared Media
Today we rebroadcast our conversation with Brooke Sellas, the Founder and CEO at B Squared Media, a boutique digital marketing agency specializing in social media marketing and advertising services. In part 1 of our conversation, we discuss if social organic is dead or underutilized. Show NotesConnect With: Brooke Sellas: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 31, 2020 • 12min
Content Business Week -- Repurposing Content
Each day this week, we're going to publish an episode that walks you through how you can create, publish, syndicate, monetize, and scale a business where content is the product. Joining me today is the man behind the scenes here at the MarTech podcast -a Head of Content Production, Mr. Todd Hines. In last part of our conversation, we discuss repurposing content. Show NotesConnect With: The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 30, 2020 • 12min
Content Business Week -- Audience Engagement
Each day this week, we're going to publish an episode that walks you through how you can create, publish, syndicate, monetize, and scale a business where content is the product. Joining me today is the man behind the scenes here at the MarTech podcast -a Head of Content Production, Mr. Todd Hines. In part 4 of our conversation, we talk a little bit more about the people that matter, your audience, and how to increase their engagement. Show NotesConnect With: The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
