MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Jul 29, 2020 • 11min
Content Business Week -- Monetizing Content
Each day this week, we're going to publish an episode that walks you through how you can create, publish, syndicate, monetize, and scale a business where content is the product. Joining me today is the man behind the scenes here at the MarTech podcast -a Head of Content Production, Mr. Todd Hines. In part 3 of our conversation, we discuss content monetization. Show NotesConnect With: The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 28, 2020 • 13min
Content Business Week -- Syndicating Content
Each day this week, we're going to publish an episode that walks you through how you can create, publish, syndicate, monetize, and scale a business where content is the product. Joining me today is the man behind the scenes here at the MarTech podcast -a Head of Content Production, Mr. Todd Hines. In part 2 of our conversation, we're going to talk about publishing and syndicating your content. Show NotesConnect With: The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 27, 2020 • 21min
Content Business Week -- Finding & Vetting Guests
Each day this week, we're going to publish an episode that walks you through how you can create, publish, syndicate, monetize, and scale a business where content is the product. Joining me today is the man behind the scenes here at the MarTech podcast -a Head of Content Production, Mr. Todd Hines. In part 1 of our conversation, we discuss finding and vetting guests for your content projects. Show NotesConnect With: The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 26, 2020 • 20min
Integrating MarTech Software to Maximize your ROI - Henrik Becker // Net Results
Today we rebroadcast our conversation with Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. In part 2 of our conversation, we discuss integrating MarTech software to maximize your ROI. Show NotesConnect With:Henrik Becker: Net Results // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 25, 2020 • 26min
A Pro's Guide to Buying MarTech Software - Henrik Becker // Net Results
Today we rebroadcast our conversation with Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. In part 1 of our conversation, we're going to talk about buying MarTech software. Show NotesConnect With:Henrik Becker: Net Results // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 24, 2020 • 19min
Tips for Better Data Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple
Today we rebroadcast our conversation with Kristen Sosulski, an Associate Professor at NYU Stern who regularly consults, delivers seminars, and leads workshops on data visualization techniques and best practices. She is also the Director of the Learning Science Lab for the NYU Stern where she leads team to design immersive learning environments for professional business school education. Show NotesConnect With: Kristen Sosulski: Official Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 23, 2020 • 19min
Preparing a Data Set for Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple
Today we rebroadcast our conversation with Kristen Sosulski, an Associate Professor at NYU Stern who regularly consults, delivers seminars, and leads workshops on data visualization techniques and best practices. She is also the Director of the Learning Science Lab for the NYU Stern where she leads team to design immersive learning environments for professional business school education. Show NotesConnect With: Kristen Sosulski: Official Website // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 22, 2020 • 41min
AMA: Marketing Local Services & Solving for Chronic Back Pain // Rachel Lanzerotti -- REST Method
Today we rebroadcast our conversation with Rachel Lanzerotti, a certified Yoga Therapist, Founder of Five Rivers Yoga, and pain recovery specialist who created the REST Method for pain recovery. REST utilizes therapeutic movement to strengthen, soften, stabilize, and release, with careful attention to unrecognized habits that are contributing to their pain/fatigue. Her evidence-based approach in working with clients has been researched by multiple National Institutes of Health-sponsored studies, and she's been published in numerous journals, research studies, and periodicals including Stanford Magazine. Show NotesConnect With:Rachel Lanzerotti: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 21, 2020 • 18min
Why Prebid Should Be Top-Of-Mind for Publishers -- Paul Ryan // OpenX
Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 2 of our conversation, we discuss why prebid should be top-of-mind for publishers. Show Notes Connect With: Paul Ryan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 20, 2020 • 19min
Why Cloud Technology Supports the Digital Advertising Industry Holistically -- Paul Ryan // OpenX
Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 1 of our conversation, we're going to discuss why cloud technology supports the digital advertising industry holistically. Show NotesConnect With: Paul Ryan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
