MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Aug 18, 2020 • 17min
Driving Engagement Through Personalization -- Josh Wetzel // One Signal
Today we discuss how to produce messaging that resonates with your prospects and customers. Joining us is Josh Wetzel, the CRO of One Signal, which is the most widely used push notification delivery and marketing platform for mobile applications and websites. In part 2 of our conversation, we discuss driving engagement through personalization. Show NotesConnect With: Josh Wetzel: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 17, 2020 • 20min
Creating Timely & Relevant Messages -- Josh Wetzel // One Signal
Today we discuss how to produce messaging that resonates with your prospects and customers. Joining us is Josh Wetzel, the CRO of One Signal, which is the most widely used push notification delivery and marketing platform for mobile applications and websites. In part 1 of our conversation, we discuss how to create timely and relevant messages. Show NotesConnect With: Josh Wetzel: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 16, 2020 • 17min
Choosing an Affiliate Program Tech Stack & Analytics - Robert Glazer // Acceleration Partners
Today we rebroadcast our conversation with Robert Glazer, Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency. In part 2 of our conversation, we discuss how to choose affiliate program tech stack and analytics. Show NotesConnect With:Robert Glazer: Website // Linkedin The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 15, 2020 • 23min
When and How to Launch an Affiliate Program - Robert Glazer // Acceleration Partners
Today we rebroadcast our conversation with Robert Glazer, Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency. In part 1 of our conversation, we discuss when and how to launch an affiliate program. Show NotesConnect With:Robert Glazer: Website // Linkedin The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 14, 2020 • 16min
Getting Marketing & Creative Teams to Play Nice
Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses, allowing entrepreneurs to easily create and repurpose video content without needing huge budgets for cameras and production crews. In part 3 of our conversation, we discuss getting marketing and creative teams to play nice. Show NotesConnect With:Daniel Glickman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 13, 2020 • 15min
Improving B2B Video Effectiveness
Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses, allowing entrepreneurs to easily create and repurpose video content without needing huge budgets for cameras and production crews. In part 2 of our conversation, we discuss how to improve B2B video effectiveness. Show NotesConnect With:Daniel Glickman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 12, 2020 • 16min
Generating Sales Through Video Marketing
Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses, allowing entrepreneurs to easily create and repurpose video content without needing huge budgets for cameras and production crews. In part 1 of our conversation, we are going to talk about generating sales through video marketing. Show NotesConnect With:Daniel Glickman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 11, 2020 • 17min
Tech stacks for converting leads faster
Today we're going to discuss how to effectively dial for dollars. Joining us is Jake Lynn, the Host of the All Things Telesales podcast, which is a series of in-depth conversations with leaders in all types of phone-based sales, including industry's lead generation B2B,B2C, and SaaS tech sales and contact centers. In part 2 of our conversation, we discuss tech stacks for converting leads faster. Show NotesConnect With: Jake Lynn: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 10, 2020 • 23min
Using AI in the contact center space
Today we're going to discuss how to effectively dial for dollars. Joining us is Jake Lynn, the Host of the All Things Telesales podcast, which is a series of in-depth conversations with leaders in all types of phone-based sales, including industry's lead generation B2B,B2C, and SaaS tech sales and contact centers. In part 1 of our conversation, we discuss using AI in the contact center space. Show NotesConnect With: Jake Lynn: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 9, 2020 • 16min
Local Event Marketing Tech Stack -- Derek Andersen // Bevy
Today we rebroadcast our conversation with Derek Andersen, Co-Founder and CEO at Bevy, which is a customer to customer community management platform that helps brands build their community in real life. In part 2 of our conversation, we discuss building local event marketing tech stack. Show NotesConnect With: Derek Andersen: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
