MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Sep 13, 2020 • 16min
Using Contract Labor to Build a Killer Analytics Stack -- James Sandoval // MeasureMatch
Today we rebroadcast our conversation with James Sandoval, Founder and CEO at MeasureMatch, an enterprise professional services marketplace that enables direct, seamless, and flexible access to a verified global workforce of business application engineers, data management, and data science consultants. In part 2 of our conversation, we discuss using contract labor to build a killer analytics stack. Show NotesConnect With: James Sandoval: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 12, 2020 • 19min
Guide To Hiring Contractors to Solve Discrete Marketing Problems -- James Sandoval // MeasureMatch
Today we rebroadcast our conversation with James Sandoval, Founder and CEO at MeasureMatch, an enterprise professional services marketplace that enables direct, seamless, and flexible access to a verified global workforce of business application engineers, data management, and data science consultants. In part 1 of our conversation, we discuss how to guide contractors to solve discrete marketing problems. Show NotesConnect With: James Sandoval: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 11, 2020 • 26min
Product Spotlight: The Holy Grail of Podcast Advertising Attribution -- Sean Creeley // Podsights
In today's Product Spotlight episode we're going to talk about Podsights, an analytics tool that helps marketers evaluate their return on investment in the fastest growing channel which is podcast advertising. Joining us is Sean Creeley, the Founder of Podsights. Show NotesConnect With: Sean Creeley - Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 10, 2020 • 23min
Revenue Optimization for Enterprise B2B SAAS -- Greg Poirier // CloudKettle
Today we rebroadcast our conversation with Greg Poirier, President at CloudKettle, which is a consultancy that specializes in helping B2B SAAS companies build and optimize the revenue stack from demand generation to renewals. In part 2 of our conversation, we discuss revenue optimization for enterprise B2B SAAS. Show NotesConnect With: Greg Poirier: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 9, 2020 • 32min
The Enterprise B2B SAAS Digital Marketing Playbook -- Greg Poirier // CloudKettle
Today we rebroadcast our conversation with Greg Poirier, President at CloudKettle, which is a consultancy that specializes in helping B2B SAAS companies build and optimize the revenue stack from demand generation to renewals. In part 1 of our conversation, we discuss the enterprise B2B SAAS digital marketing playbook. Show NotesConnect With: Greg Poirier: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 8, 2020 • 16min
Scaling Organically With Virtual Assistants -- Nathan Hirsch // Outsource School
Today we discuss scaling your business without scaling your head count. Joining us is Nathan Hirsch, the CEO of Outsource School, which is an education platform for entrepreneurs that want to learn how to scale their business with reliable virtual assistance. In part 2 of our conversation, we discuss how to scale organically with virtual assistants. Show NotesConnect With: Nathan Hirsch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 7, 2020 • 20min
Finding the Right Virtual Assistant Talent -- Nathan Hirsch // Outsource School
Today we discuss scaling your business without scaling your head count. Joining us is Nathan Hirsch, the CEO of Outsource School, which is an education platform for entrepreneurs that want to learn how to scale their business with reliable virtual assistance. In part 1 of our conversation, we discuss finding the right virtual assistant talent for your business. Show NotesConnect With: Nathan Hirsch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 6, 2020 • 20min
Evaluating & Managing Marketing Agency Partners -- Bruno Gralpois // Agency Mania Solutions
Today we rebroadcast our conversation with Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions, which provides automation through SAAS and professional services that produce consistently higher outcomes along every step of the agency management continuum. In part 2 of our conversation, we discuss evaluating and managing marketing agency partners. Show NotesConnect With: Bruno Gralpois: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 5, 2020 • 21min
Choosing the Right Marketing Agency -- Bruno Gralpois // Agency Mania Solutions
Today we rebroadcast our conversation with Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions, which provides automation through SAAS and professional services that produce consistently higher outcomes along every step of the agency management continuum. In part 1 of our conversation, we discuss choosing the right marketing agency. Show NotesConnect With: Bruno Gralpois: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 4, 2020 • 18min
Building marketing signal feedback loops
This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of audience monitoring solutions that enables brands to find real time buying intent signals like fundraising, status, job changes, and various other real time data points. In last part of our conversation, we discuss building marketing signal feedback loops. Show NotesConnect With: Ross Gates: Website // LinkedInBryan Colligan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
