MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Sep 23, 2020 • 16min
Why social media and influencer marketing are important -- Mae Karwowski // Obviously
Today we're going to discuss the overlap between social media influencers and marketing agencies. Joining us is Mae Karwowski, the Founder and CEO of Obviously, which is the fastest growing marketing agency in the tech platform. In part 1 of our conversation, we discuss why social media and influencer marketing are important. Show NotesConnect With:Mae Karwoski: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 22, 2020 • 18min
You bought a Martech Company... So, now what? -- Steve Pockross // Verblio
Today we're going to discuss effective ways to scale MarTech businesses. Joining us is Steve Pockross, the CEO of Verblio, which is a multimedia content creation platform that powers modern content marketers and SEO agencies. In part 2 we discuss the steps after buying a MarTech company. Show NotesConnect With: Steve Pockross: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 21, 2020 • 21min
Leveraging Freelancers to Ride the Content Creation Wave -- Steve Pockross // Verblio
Today we're going to discuss effective ways to scale MarTech businesses. Joining us is Steve Pockross, the CEO of Verblio, which is a multimedia content creation platform that powers modern content marketers and SEO agencies. In part 1 of our conversation, we discuss leveraging freelancers to ride the content creation wave. Show NotesConnect With: Steve Pockross: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 20, 2020 • 16min
Eye Tracking Applications for Marketing Research-- Mike Bartels // Tobii Pro
Today we rebroadcast our conversation with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro, which helps businesses, researchers, and other professionals gain quality insights into human behavior with world-leading eye tracking, hardware analysis, software, and research consultancy services. In part 2 of our conversation, we discuss eye tracking applications for marketing research. Show NotesConnect With: Mike Bartels: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 19, 2020 • 25min
Eye Tracking Technology's Past, Present and Future -- Mike Bartels // Tobii Pro
Today we rebroadcast our conversation with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro, which helps businesses, researchers, and other professionals gain quality insights into human behavior with world-leading eye tracking, hardware analysis, software, and research consultancy services. In part 1 of our conversation, we discuss eye tracking technology's past, present, and future. Show NotesConnect With: Mike Bartels: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 18, 2020 • 13min
Workforce Automation: Using AI to increase team efficiency -- Eric Vardon // Morphio
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In last part of our conversation, we discuss how to use AI to increase team efficiency. Show NotesConnect With:Eric Vardon: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 17, 2020 • 17min
Expediting SMB growth using AI -- Eric Vardon // Morphio
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In part 4 of our conversation, we discuss expediting SMB growth using AI. Show NotesConnect With:Eric Vardon: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 16, 2020 • 15min
Generating Insights through Reporting AI -- Eric Vardon // Morphio
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In part 3 of our conversation, we discuss how to generate insights through reporting AI. Show NotesConnect With:Eric Vardon: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 15, 2020 • 15min
Marketing Security & Anomaly Detection -- Eric Vardon // Morphio
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In part 2 of our conversation we discuss marketing security and anomaly detection. Show NotesConnect With:Eric Vardon: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 14, 2020 • 18min
Artificial Intelligence for Growth Companies -- Eric Vardon // Morphio
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In part 1 of our conversation, we discuss the landscape of AI and machine learning for growth stage companies. Show NotesConnect With:Eric Vardon: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
