

MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books

Sep 7, 2020 • 20min
Finding the Right Virtual Assistant Talent -- Nathan Hirsch // Outsource School
Today we discuss scaling your business without scaling your head count. Joining us is Nathan Hirsch, the CEO of Outsource School, which is an education platform for entrepreneurs that want to learn how to scale their business with reliable virtual assistance. In part 1 of our conversation, we discuss finding the right virtual assistant talent for your business. Show NotesConnect With: Nathan Hirsch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 6, 2020 • 20min
Evaluating & Managing Marketing Agency Partners -- Bruno Gralpois // Agency Mania Solutions
Today we rebroadcast our conversation with Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions, which provides automation through SAAS and professional services that produce consistently higher outcomes along every step of the agency management continuum. In part 2 of our conversation, we discuss evaluating and managing marketing agency partners. Show NotesConnect With: Bruno Gralpois: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 5, 2020 • 21min
Choosing the Right Marketing Agency -- Bruno Gralpois // Agency Mania Solutions
Today we rebroadcast our conversation with Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions, which provides automation through SAAS and professional services that produce consistently higher outcomes along every step of the agency management continuum. In part 1 of our conversation, we discuss choosing the right marketing agency. Show NotesConnect With: Bruno Gralpois: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 4, 2020 • 18min
Building marketing signal feedback loops
This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of audience monitoring solutions that enables brands to find real time buying intent signals like fundraising, status, job changes, and various other real time data points. In last part of our conversation, we discuss building marketing signal feedback loops. Show NotesConnect With: Ross Gates: Website // LinkedInBryan Colligan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 3, 2020 • 20min
The power and problem with marketing signals?
This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of audience monitoring solutions that enables brands to find real time buying intent signals like fundraising, status, job changes, and various other real time data points. In part 4 of our conversation, we discuss the power and problem with marketing signals. Show NotesConnect With: Ross Gates: Website // LinkedInBryan Colligan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 2, 2020 • 26min
How to collect marketing signal data?
This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of audience monitoring solutions that enables brands to find real time buying intent signals like fundraising, status, job changes, and various other real time data points. In part 3 of our conversation we discuss how to collect marketing signal data. Show NotesConnect With: Ross Gates: Website // LinkedInBryan Colligan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 1, 2020 • 18min
Why the most powerful companies are signal companies?
This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of audience monitoring solutions that enables brands to find real time buying intent signals like fundraising, status, job changes, and various other real time data points. In part 2 of our conversation, we discuss why the most powerful companies are signal companies. Show NotesConnect With: Ross Gates: Website // LinkedInBryan Colligan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 31, 2020 • 13min
What is the marketing signal?
This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of audience monitoring solutions that enables brands to find real time buying intent signals like fundraising, status, job changes, and various other real time data points. In part 1 of our conversation we discuss what is the marketing signal. Show NotesConnect With: Ross Gates: Website // LinkedInBryan Colligan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 30, 2020 • 27min
The Growth Playbook at HubSpot: Kieran Flanagan // HubSpot
Today we rebroadcast our conversation with Kieran Flanagan, the VP of Growth Marketing at HubSpot, which is a leading growth platform comprised of a marketing hub, sales hub and services hub, and a powerful free CRM. In part 2 of our conversation, we discuss the growth playbook at HubSpot. Show NotesConnect With:Kieran Flanagan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 29, 2020 • 22min
The Difference Between Growth & Marketing: Kieran Flanagan // HubSpot
Today we rebroadcast our conversation with Kieran Flanagan, the VP of Growth Marketing at HubSpot, which is a leading growth platform comprised of a marketing hub, sales hub and services hub, and a powerful free CRM. In part 1 of our conversation, we discuss the difference between growth and marketing. Show NotesConnect With:Kieran Flanagan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


