MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Sep 17, 2020 • 17min
Expediting SMB growth using AI -- Eric Vardon // Morphio
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In part 4 of our conversation, we discuss expediting SMB growth using AI. Show NotesConnect With:Eric Vardon: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 16, 2020 • 15min
Generating Insights through Reporting AI -- Eric Vardon // Morphio
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In part 3 of our conversation, we discuss how to generate insights through reporting AI. Show NotesConnect With:Eric Vardon: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 15, 2020 • 15min
Marketing Security & Anomaly Detection -- Eric Vardon // Morphio
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In part 2 of our conversation we discuss marketing security and anomaly detection. Show NotesConnect With:Eric Vardon: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 14, 2020 • 18min
Artificial Intelligence for Growth Companies -- Eric Vardon // Morphio
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In part 1 of our conversation, we discuss the landscape of AI and machine learning for growth stage companies. Show NotesConnect With:Eric Vardon: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 13, 2020 • 16min
Using Contract Labor to Build a Killer Analytics Stack -- James Sandoval // MeasureMatch
Today we rebroadcast our conversation with James Sandoval, Founder and CEO at MeasureMatch, an enterprise professional services marketplace that enables direct, seamless, and flexible access to a verified global workforce of business application engineers, data management, and data science consultants. In part 2 of our conversation, we discuss using contract labor to build a killer analytics stack. Show NotesConnect With: James Sandoval: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 12, 2020 • 19min
Guide To Hiring Contractors to Solve Discrete Marketing Problems -- James Sandoval // MeasureMatch
Today we rebroadcast our conversation with James Sandoval, Founder and CEO at MeasureMatch, an enterprise professional services marketplace that enables direct, seamless, and flexible access to a verified global workforce of business application engineers, data management, and data science consultants. In part 1 of our conversation, we discuss how to guide contractors to solve discrete marketing problems. Show NotesConnect With: James Sandoval: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 11, 2020 • 26min
Product Spotlight: The Holy Grail of Podcast Advertising Attribution -- Sean Creeley // Podsights
In today's Product Spotlight episode we're going to talk about Podsights, an analytics tool that helps marketers evaluate their return on investment in the fastest growing channel which is podcast advertising. Joining us is Sean Creeley, the Founder of Podsights. Show NotesConnect With: Sean Creeley - Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 10, 2020 • 23min
Revenue Optimization for Enterprise B2B SAAS -- Greg Poirier // CloudKettle
Today we rebroadcast our conversation with Greg Poirier, President at CloudKettle, which is a consultancy that specializes in helping B2B SAAS companies build and optimize the revenue stack from demand generation to renewals. In part 2 of our conversation, we discuss revenue optimization for enterprise B2B SAAS. Show NotesConnect With: Greg Poirier: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 9, 2020 • 32min
The Enterprise B2B SAAS Digital Marketing Playbook -- Greg Poirier // CloudKettle
Today we rebroadcast our conversation with Greg Poirier, President at CloudKettle, which is a consultancy that specializes in helping B2B SAAS companies build and optimize the revenue stack from demand generation to renewals. In part 1 of our conversation, we discuss the enterprise B2B SAAS digital marketing playbook. Show NotesConnect With: Greg Poirier: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 8, 2020 • 16min
Scaling Organically With Virtual Assistants -- Nathan Hirsch // Outsource School
Today we discuss scaling your business without scaling your head count. Joining us is Nathan Hirsch, the CEO of Outsource School, which is an education platform for entrepreneurs that want to learn how to scale their business with reliable virtual assistance. In part 2 of our conversation, we discuss how to scale organically with virtual assistants. Show NotesConnect With: Nathan Hirsch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
