MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Oct 15, 2020 • 17min
The evolution of high growth teams -- Tristan Wright // Evolve to Grow
Today we're going to discuss how to amplify your lead generation efforts and grow your business. Joining us is Tristan Wright, a Business Growth and Simplification Specialist at Evolve to Grow, which is a consultancy that gives business owners and entrepreneurs, the tools and support they need to simplify their workflow, grow their profits and reclaim their free time. In part 1 of our conversation, we discuss the evolution of high growth teams. Show NotesConnect With: Tristan Wright: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 14, 2020 • 12min
Driving Attendance to Virtual Events -- Daniel Frohnen / Sendoso
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 3 of our conversation, we discuss driving attendance to virtual events. Show NotesConnect With: Daniel Frohnen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 13, 2020 • 17min
Achieving Growth During a Downturn Economy -- Daniel Frohnen / Sendoso
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 2 of our conversation, we discuss achieving growth during a downturn economy. Show NotesConnect With: Daniel Frohnen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 12, 2020 • 15min
Account Based Everything (ABX) -- Daniel Frohnen / Sendoso
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 1 of our conversation, we discuss account based everything. Show NotesConnect With: Daniel Frohnen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 11, 2020 • 18min
Quora Ads: Google & Facebook's Ad Platform Baby -- JD Prater // Quora
Today we rebroadcast our conversation with JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. Yesterday, JD told us about content syndicating and organic growth using the Quora platform, and in Part 2 we focus on Quora ads. Show NotesConnect With:JD Prater: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 10, 2020 • 24min
Content Syndicating & Organic Growth Using Quora -- JD Prater // Quora
Today we rebroadcast our conversation with JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. In Part 1 of our conversation, JD tells us about content syndicating and organic growth using the Quora platform. Show NotesConnect With:JD Prater: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 9, 2020 • 17min
Engineering's role in a marketing go-to-market plan -- Mark Donnigan // Growth Stage Marketing
Today we're going to discuss how to build a go to market strategy. Joining us is Mark Donnigan, who is a Marketing and Business Growth Consultant. In part 2 of our conversation, we discuss engineering's role in a marketing go-to-market plan. Show NotesConnect With:Mark Donnigan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 8, 2020 • 29min
Go-to-market growth process -- Mark Donnigan // Growth Stage Marketing
Today we're going to discuss how to build a go to market strategy. Joining us is Mark Donnigan, who is a Marketing and Business Growth Consultant. In part 1 of our conversation, we discuss his market growth process. Show NotesConnect With:Mark Donnigan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 7, 2020 • 17min
The Future as it relates to customer data -- Max Kirby / Publicis Sapient
Today we're going to talk about the future of customer data. Joining us is Max Kirby, the Director of Digital Identity and Cloud Solutions at Publicist Sapient, which is a team of technology enablement, operations, sales, and marketing professionals that are leading the shift to cloud and customer data platform. In part 3 of our conversation, we discuss the future as it relates to customer data. Show NotesConnect With: Max Kirby: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 6, 2020 • 13min
Digital identity as the currency of the information age -- Max Kirby / Publicis Sapient
Today we're going to talk about the future of customer data. Joining us is Max Kirby, the Director of Digital Identity and Cloud Solutions at Publicist Sapient, which is a team of technology enablement, operations, sales, and marketing professionals that are leading the shift to cloud and customer data platform. In part 2 of our conversation, we discuss digital identity as the currency of the information age. Show NotesConnect With: Max Kirby: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
