MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Jan 24, 2021 • 19min
How to Setup a CRM so You Actually Use It -- Craig Klein // SalesNexus
We continue our discussion about how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size. To wrap up our conversation today, Craig tells us how you can set up a CRM so your marketing and sales teams will actually use it. Show NotesConnect With: Craig Klein: Website // LinkedIn // Twitter The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 23, 2021 • 22min
Why SMB’s Need a CRM Solution to Service -- Craig Klein // SalesNexus
In this episode we discuss how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size. In part 1 of our conversation, Craig tells us why SMBs need a CRM solution to survive. Show NotesConnect With:Craig Klein: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 22, 2021 • 13min
Growing your martech business in the APAC region -- Azadeh Williams // AZK Media
In our first episode with Azadeh, we talked about the differences in the Martech business across different continents, the ways to generate early traction, and the things you need to avoid when expanding to a new region. Show NotesConnect With:Azadeh Williams: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 21, 2021 • 18min
A Martech vendor's media coverage guide -- Azadeh Williams // AZK Media
In this second episode, Azadeh talks about the strategies to get more media coverage from journalists, knowing the differences of the various purposes of press releases, and choosing your right champion to make the pitch. Show Notes Connect With:Azadeh Williams: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 20, 2021 • 16min
Construction Marketing: 5 tips to doubling your growth -- Russ Stephens // The Association of Professional Builders
If you’re looking to scale your business, you have to have a system that is accessible. That’s one of the things we talked about in this episode along with the difference in buyer’s process and seller’s process, and the importance of keeping a close eye on your net margin. Connect With:Russ Stephens: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 19, 2021 • 13min
Social media hacks to expedite growth -- Russ Stephens // The Association of Professional Builders
Focus on the bottom of the funnel for your marketing qualified leads, it will help you figure out the best channels. That’s one of the key takeaways in our final episode with Russ. We also talked about the main challenge that builders when going the traditional route of quoting jobs, and tips on driving social media efficiency. Connect With:Russ Stephens: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 18, 2021 • 18min
Building Trust & Authority Without Emailing -- Russ Stephens // The Association of Professional Builders
Ben and Russ discuss building trust and awareness as the thing that precedes getting the contact information. Utilizing the social media channel is a great way to do that as people don’t necessarily have to give you their email before you get noticed and the algorithm can do the hard work to your advantage. Connect With:Russ Stephens: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 17, 2021 • 22min
Build vs. Buy: What's the Cost and Value of a Trade Desk -- Lauren Hutton // AudienceX
Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage audience and elevate advertising by empowering people with the strategic support. In part 2 of our conversation, we are going to go through the build versus buy consideration as it relates to programmatic advertising and building out a trade desk. Show NotesConnect With:Lauren Hutton: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 16, 2021 • 24min
Optimizing Media Buying Using a Trade Desk -- Lauren Hutton // AudienceX
Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage the audience and elevate advertising by empowering people with strategic support. In part 1 of our conversation, we're going to talk about what Trade Desk is and who is it for. Show NotesConnect With:Lauren Hutton: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 15, 2021 • 17min
Leveraging new media to generate visibility, leads, & revenue -- Steve Olsher // Podcast Magazine
In our third and final episode with Steve, we discuss the different ways of monetizing content, how digital media is driving monetization, and analyzing if ads and sponsorship are the only lucrative way to be profitable with podcasting. Show NotesConnect With:Steve Olsher: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
