MarTech Podcast ™ // Marketing + Technology = Business Growth

“What’s happening in the privacy space is actually gonna impact why CDPs are so important.” That’s one of the key takeaways we have in our final episode with Carlos of MarTech Alliance. We also talked about how smart marketers are using CDPs to become a better, data-driven company and how you need to make the most out of spending and collecting data.  Show NotesConnect With:Carlos Doughty: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“On the learning side of things, there are a lot of parallels actually between learning and events so there are learning management systems (LMS) and then there is a learning experience platform (LXP).” This is one of the key takeaways in this episode with Carlos of MarTech Alliance. We also discussed why there is going to be more investment in the events tech space.  Show NotesConnect With:Carlos Doughty: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“The MarTech budget is going to increase.” That’s one of the major predictions we have for this year, and we dive into some of the reasons and signals that we are seeing today with our guest Carlos Doughty, Chief Marketing Technologist at MarTech Alliance. Today, Carlos and I also discuss if the surge in MarTech adoption is staying for the long-term and what are the other market spaces where we are seeing adoption.  Show NotesConnect With:Carlos Doughty: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Career Day, your place to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us today is Robin Bordoli, President of RollWorks, which is a marketing and data technology company that offers ambitious B2B companies an account-based platform to confidently grow revenue and measure the impact of marketing campaigns. Show NotesConnect With:Robin Bordoli: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's Product Spotlight episode, we are going to uncover the secrets to cultivating your customer relationships to help grow your brand and your business. Joining us is Garrett Sussman, a Senior Content Manager at Grade.Us, which is a property owned by our friends at ASG MarTech - a sponsor of the MarTech podcast. Show Notes.Connect With:Garrett Sussman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“In the immediate term, if you think about the devices that we now interact with, the biggest challenge for marketing used to be ‘one device, multiple people’ and now we got ‘multiple devices, one person’. In our final episode with John, we discussed the future of paid media and how fundamentally, if you want to have a well optimized paid marketing moving forward, you need a first party good quality data. Show NotesConnect With:John Readman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“The fundamental thing people are missing is asking how they can get more out of Google and Facebook, when they can ask how they can get more out of the internet.” This is one key takeaway we discuss in our second episode with John. We also discussed the right marketing mix and if people are actually over indexing. Show NotesConnect With:John Readman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What are the metrics that matter and insightful thoughts on multi-touch attribution are just a couple of things that Ben and John discuss in this episode on what senior management struggle to measure online performance. Show NotesConnect With:John Readman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The middle of the funnel is where a lot of people get screwed because there’s not enough focus on the right content at the right time. That’s one of the key takeaways we learned in this episode as we speak with Dan. We also talked about modifying strategies for demand generation and the distinct features of marketers as target markets. Show NotesConnect With:Dan McGaw: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Build customer development by asking non-leading questions.” That’s one of the key takeaways in this second episode with Dan. We also talked about how you can drive efficiencies really quickly, how to place the value prop so that it sticks, and a few more tips on how you can optimize your funnel. Show NotesConnect With:Dan McGaw: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.