The Journey into Marketing

Amy Balliet's entry into marketing was influenced significantly by her father's practical advice to pursue a minor in marketing while studying film. Initially focused on video production, she navigated her early career through various roles, blending her artistic passion with the necessity of establishing a stable income. This journey took a turning point when she launched a failed startup aiming to create a social network for artists, which ultimately led her to learn SEO and gain hands-on marketing experience. Through persistence and self-education, she transitioned from a video editor to an SEO manager, leveraging her creativity and analytical skills.