MarTech Podcast ™ // Marketing + Technology = Business Growth
Infographics & the people who love them -- Amy Balliett // Killer Visual Strategies
Feb 8, 2021
Amy Balliett, founder and CEO of Killer Visual Strategies and a trailblazer in visual communication, shares her inspiring journey from film to marketing. She reveals how she successfully combined creativity with business acumen in her work. Amy discusses the evolution of visual storytelling, the significance of infographics, and how COVID-19 has reshaped business dynamics. She offers valuable insights on collaboration between marketers and designers while highlighting the importance of public speaking for personal branding.
43:35
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Quick takeaways
- Amy Balliett's journey from video production to successful marketing highlights the importance of blending creativity with business acumen.
- The evolution of Killer Visual Strategies emphasizes the growing necessity for marketers to incorporate visual storytelling in their strategies for audience engagement.
Deep dives
The Journey into Marketing
Amy Balliet's entry into marketing was influenced significantly by her father's practical advice to pursue a minor in marketing while studying film. Initially focused on video production, she navigated her early career through various roles, blending her artistic passion with the necessity of establishing a stable income. This journey took a turning point when she launched a failed startup aiming to create a social network for artists, which ultimately led her to learn SEO and gain hands-on marketing experience. Through persistence and self-education, she transitioned from a video editor to an SEO manager, leveraging her creativity and analytical skills.
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