MarTech Podcast ™ // Marketing + Technology = Business Growth

Jadis Tillery, Founder and Director at iKwe, brings over 25 years of experience in transforming businesses through innovative marketing strategies. In this engaging discussion, she emphasizes the critical need for sales and marketing alignment in the era of social media. Jadis highlights the impact of social selling on consumer behavior and promotes building authentic connections with prospects. She also advocates for exploring diverse platforms like Facebook and TikTok, showcasing how a comprehensive social media strategy can enhance brand engagement and drive growth.

Jadis Tillery, founder and director at iKwe, is a digital transformation expert with over 25 years in B2C, D2T, and B2B marketing. She discusses the rise of fractional leadership in marketing, emphasizing how these part-time executives drive growth while reducing costs. Jadis highlights the unique advantages they bring, such as specialized expertise and adaptability, and how they address challenges faced by startups and growth stage companies. She shares insights on how fractional leaders can effectively fill gaps in traditional structures, enhancing team effectiveness.

Explore the challenges organizations face with inaccessible data and the impact of data silos on integration. Discover how large brands struggle with scattered systems and the rising importance of chief data officers. Using a poker analogy, learn the significance of prioritizing insightful data for smart decisions. Ultimately, the conversation emphasizes how managing data effectively and leveraging AI can provide a competitive advantage in today’s market.

Explore the paradox of being data-rich yet insights-poor, as experts discuss the pitfalls many companies face in effectively utilizing their data. Learn how understanding consumer behavior and enhancing internal processes can transform raw data into meaningful insights. Discover strategies that companies like PepsiCo and McDonald’s employ to bridge the gap between data collection and actionable insights. The discussion emphasizes the critical role of technology and AI in refining marketing strategies and improving decision-making for business growth.

Juan Mendoza, an author and guest host of the MarTech Weekly Newsletter, joins Darin Lloyd, CEO of Simple Marketing Solutions, to explore the transformative power of client feedback. They discuss how to turn insights into innovative product features, emphasizing practical methods like visuals and prototypes. The conversation also covers the balance between customer input and maintaining a coherent product vision, highlighting the importance of long-term relationships over quick gains. Tune in for strategic insights on optimizing workflows and fostering collaboration!

Juan Mendoza, the author of the MarTech Weekly Newsletter, hosts a discussion with Darin Lloyd, CEO of Simple Marketing Solutions. They tackle the challenges of creative project briefing and approval workflows. Lloyd explains how technology can boost efficiency and enhance communication among marketing teams. They delve into the importance of structured workflows for compliance and accountability. Discover how intuitive marketing software can streamline processes and improve project outcomes by managing digital assets effectively.

Glenn Rubenstein, Founder and CEO of Adopter Media, has a wealth of experience in podcast advertising and YouTube sponsorships. He delves into how AI is reshaping targeting and personalization in these ad campaigns. Discussions include success stories demonstrating improved ROI through AI strategies. Glenn highlights challenges marketers face in adopting AI tools and emphasizes the importance of authenticity in podcast ads. He also shares insights on balancing creativity with structure in crafting engaging advertisements.

Doug Bell, CMO of Chief Outsiders, and Christine Chris Slocumb, Founder of ClarityQuest, dive into the world of marketing for healthcare and life sciences. They tackle unique challenges like regulatory compliance and complex sales, emphasizing the need for a robust omni-channel strategy. With insights on crafting a cohesive brand message, they discuss engaging storytelling to attract C-level executives. Their expertise aims to elevate marketing practices, helping businesses thrive in these specialized sectors.

Doug Bell, CMO at Chief Outsiders, and Christine "Chris" Slocumb, Founder of ClarityQuest, dig into the pitfalls of starvation marketing that plague B2B SaaS companies. They explain how underfunded marketing strategies can derail growth and the importance of balanced investment in marketing and R&D. The duo emphasizes the need for clear metrics to justify marketing budgets and shares historical insights that illustrate marketing's critical role in business success. Their conversation is a call to elevate marketing's status in the tech and healthcare sectors.

Jared Luskin, Head of Platform and Media Partnerships at Bridg, shares fresh insights on modernizing marketing for local grocers and convenience stores. He discusses the importance of loyalty programs and how they can boost customer engagement. Jared emphasizes the significance of data in navigating retail challenges and improving merchandising decisions. He highlights the unique consumer behavior in convenience stores and how tailored marketing strategies can drive success. Discover the potential of data aggregation and offline resolution in enhancing retail media effectiveness!