MarTech Podcast ™ // Marketing + Technology = Business Growth Invest First In AI-driven Sales Or Customer Support?
Mar 25, 2025
Explore the intriguing debate around prioritizing AI investments in sales versus customer support. Discover how AI can revolutionize personalized customer interactions and lead qualification. Learn why sales may offer a more fruitful investment, enhancing demand generation while critiquing the limitations of automated support. Plus, find out about resources that help small businesses craft effective advertising strategies.
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AI Investment Choice
- Consider AI-driven sales for new business pipeline generation.
- Focus on AI-driven customer support if growth comes from expansion and retention.
Frustrations with AI Customer Support
- Benjamin Shapiro finds AI-driven customer service frustrating and unhelpful.
- He prefers speaking with human representatives for better support experiences.
AI Customer Support's Reputation
- AI customer support pioneered AI conversations but gained a negative reputation.
- Consumers now prefer human interaction, hindering AI support's potential.