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5min chapter
Invest First In AI-driven Sales Or Customer Support?
MarTech Podcast ™ // Marketing + Technology = Business Growth
Evaluating AI Investments: Sales vs. Customer Support
This chapter discusses the benefits of investing in AI for sales over customer support, highlighting AI's effectiveness in demand generation. The dialogue critiques AI's performance in customer support, pointing out the frustrations consumers face with automated interactions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode