Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. While CTV is often associated with brand building, it's a versatile channel that offers a plethora of opportunities. Marketers can leverage it to uncover new audiences, drive sales, and foster future demand for products and services. Today, Angela discusses how to craft effective TV campaign strategies. Show NotesConnect With: Angela Voss: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the evolution of connected television advertising. Show NotesConnect With: Angela Voss: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO and Product Owner, Darin Lloyd from Simple Marketing Solutions, discusses transforming client feedback into new product features. Learn how customer feedback can drive new product features, optimization, and business growth opportunities. Discover how Simple.io's intuitive marketing software optimizes creative workflows and improves project management for creatives, ad agencies, and marketing teams. Explore seamless collaboration, regulatory compliance, and efficient resource management with their powerful tools. Show NotesConnect With: Darin Lloyd: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO and Product Owner, Darin Lloyd from Simple Marketing Solutions, discusses streamlining creative project briefing and approval workflows. Simple.io offers intuitive marketing software to optimize creative workflows and improve project management for creatives, ad agencies, and marketing teams. Learn how their solutions simplify the review and approval of marketing assets, manage digital assets efficiently, and ensure consistent project briefs. Show NotesConnect With:  Darin Lloyd: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Glenn Rubenstein, founder and CEO of a company focused on podcast advertising and YouTube sponsorships, dives into the transformational role of AI in targeted advertising. He discusses case studies showcasing improved ROI through AI-driven strategies. The conversation also touches on the challenges marketers face when integrating AI and the importance of authentic host-read ads. Additionally, Glenn highlights how to craft personalized podcast advertisements to create genuine audience connections while optimizing campaign effectiveness.

Nick Martin, Co-Founder of Direqt, explores into the future of marketing and chatbots. The future of online discoverability lies in conversational AI. With Google’s SGE already providing answers within search results, and the number of organic links shrinking, brands and publishers will need to prepare themselves for a chat-first future on the open web. Today, Nick discusses chat engine optimization as the new SEO for advertising.Connect With: Nick Martin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nick Martin, Co-Founder of Direqt, delves into the future of marketing and chatbots. Chatbots are becoming increasingly popular, but deciding whether to build one for your business can be tricky. Ultimately, chatbot development and deployment shouldn’t be pursued solely on the merit of being an early adopter. Instead, chatbot development should help the business expand its customer base, increase engagement, and sell more products. Today, Nick discusses the benefits and drawbacks associated with building chatbots.Connect With: Nick Martin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Low user adoption and a lack of user-friendliness are major pain points for many CRM systems, leading companies to seek replacements. Ultimately, companies are looking for CRMs with quicker implementation timelines and time to return on investment, unlike the high costs and complexities associated with legacy systems. Today, Chip discusses the ROI of today's CRM.Connect With: Chip House: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Doug Bell, CMO of Chief Outsiders, shares insights into the evolution of CRMs, contrasting legacy systems like Salesforce with modern, user-friendly options. He emphasizes how contemporary solutions allow for easy customization and scalability, catering to B2B SaaS needs. The discussion also tackles the competitive landscape, highlighting the importance of adaptability in customer management strategies. Bell underscores the integration of automation and AI-driven methodologies in enhancing customer interactions, making CRM more effective and accessible.

Join Christine 'Chris' Slocumb, founder of ClarityQuest and Chief Growth Officer at Supreme Group, as she shares her expertise in marketing for healthcare and life sciences. Chris discusses the unique challenges of these industries, including regulatory compliance and lengthy sales cycles. She introduces the 'Tower of Marketing Power' framework for a robust multi-channel strategy. Additionally, Chris emphasizes the importance of brand positioning and innovative storytelling to effectively engage C-level executives and drive marketing success.