MarTech Podcast ™ // Marketing + Technology = Business Growth

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5 snips
Jan 6, 2025 • 23min

The History Of Personalization

David Edelman, an Executive Advisor and Fellow at Harvard Business School, explores the fascinating evolution of personalization in marketing. He discusses how data-driven strategies have transformed customer interactions from basic direct marketing to sophisticated approaches. With a focus on adapting to consumer preferences, Edelman emphasizes leveraging AI for impactful campaigns. He also shares innovative examples, like personalized video content enhancing customer experience, proving that understanding individual needs is key to marketing success.
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Dec 31, 2024 • 20min

The Power Of Financial Media Networks

President Tom Burgess from Snippmedia, a global marketing solutions company specializing in disruptive engagement solutions, delves into the power of financial media networks. Discover how engaging with perceived competitors can enhance your marketing strategy by understanding the competitive landscape and defining your brand differentiators. Explore how Snipp's promotions and loyalty programs drive customer engagement across various touchpoints to optimize the path to purchase. Join the conversation with Tom Burgess on this insightful episode of the MarTech podcast. Show NotesConnect With:Tom Burgess: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Dec 30, 2024 • 18min

Secrets To CPG Marketing Success

Tom Burgess, President of Snippmedia, shares his expertise in Consumer Packaged Goods (CPG) marketing. He underscores the importance of building brand value over offering discounts, emphasizing quality and health benefits. The conversation dives into adapting marketing strategies in a digital landscape, the impact of economic cycles on consumer behavior, and the crucial role of branding in resisting price competition. Burgess also highlights innovative engagement solutions and the need for brands to diversify their approaches to thrive in challenging markets.
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Dec 24, 2024 • 19min

Why Programmatic Buying Dominates CTV

Angelina Marmorato, the Associate Vice President of North America at Lemma and a specialist in CTV media buying, offers insights into the rise of programmatic buying in connected TV advertising. She discusses how Lemma's privacy-first approach is reshaping supply curation and empowering brands with enhanced inventory control and audience targeting. Explore the interplay of AI in programmatic strategies and the importance of adaptability in today's fragmented media landscape. Angelina emphasizes the need for expertise in navigating this complex advertising realm.
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Dec 23, 2024 • 15min

The Rise Of Linear Streaming & What It Means

Angelina Marmorato, Associate Vice President of North America at Lemma, shares insights on the rise of linear streaming and its impact on digital advertising. She highlights the importance of a privacy-first approach in programmatic buying and how Lemma’s innovative solutions enhance content relevance on CTV and OTT channels. The conversation also touches on the shift from traditional TV, challenges of rights fragmentation, and effective media buying strategies to balance brand awareness and direct response. Learn how this new landscape empowers publishers!
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Dec 19, 2024 • 19min

Tips For Creating Engaging Videos

Matt Pierce, Learning & Video Ambassador at TechSmith, shares his expertise on crafting engaging videos. He dives into the importance of understanding audience preferences and adapting content strategies accordingly. Discussion includes insights from a study on video length preferences, revealing how demographics drive different expectations. Matt also explores the role of AI in video production, emphasizing its benefits alongside quality concerns. Finally, he offers practical tips for maintaining viewer interest through effective audio and visuals.
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Dec 18, 2024 • 19min

What Audiences Want From Creators

Matt Pierce, Learning & Video Ambassador at TechSmith, shares insights from his 18 years in video content development. He discusses how modern creators can better understand their audiences, emphasizing the importance of aligning content with viewer preferences. The conversation explores trends in video production and the need for experimentation with user-generated styles. Matt also dives into the complexities of adapting content for different social media platforms, stressing the importance of effective tools and strategies.
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Dec 17, 2024 • 18min

We Need More Digital Warmth

Brian Solis, the Head of Global Innovation at ServiceNow and a renowned futurist, shares insights on the necessity of integrating 'digital warmth' into business strategies. He discusses how creating genuine connections enhances customer experiences and drives brand differentiation. Solis emphasizes adapting to profound shifts in consumer behavior post-COVID-19, and the importance of ongoing engagement for building strong customer relationships. His ideas stimulate a conversation on balancing modern technology with personalized interactions for impactful marketing.
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Dec 16, 2024 • 16min

What Today’s Marketing Leaders Are Missing

Brian Solis, head of global innovation at ServiceNow and a renowned futurist, discusses the transformative landscape of marketing driven by rapid technological advancements. He emphasizes the need for leaders to embrace innovation with generative AI as a game-changer. Solis highlights the necessity of empathy in marketing, showcasing how understanding consumer behavior can drive personalized experiences. He critiques past tendencies of technology creating distance, advocating for a human-centric approach that fosters genuine connections in an AI-driven world.
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Dec 13, 2024 • 15min

Finding Your Niche Market

Scott Harkey, Founder & CEO of Harkey Group and host of the Rebrand Podcast, shares his expertise on finding niche markets. He emphasizes how pinpointing specific segments can enhance marketing effectiveness and business success. Scott recounts personal anecdotes illustrating the benefits of specialization, discusses the significance of trust in client relationships, and highlights the need for adaptability in response to customer feedback and emerging technologies. His insights reveal the transformative potential of targeted marketing strategies.

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