MarTech Podcast ™ // Marketing + Technology = Business Growth

Scott Harkey, Founder and CEO of THE HARKEY GROUP, shares his expertise in billboard advertising. He discusses the blend of creativity and strategic science that elevates this medium. Harkey outlines the evolution of billboard advertising, emphasizing the influence of digital technologies and programmatic trading. The importance of analytics in measuring the impact of billboards is highlighted, showing how consistent exposure boosts brand recognition. He also shares innovative ways to maximize effectiveness through location data and strong creative design.

Daniel Saks, Co-founder and CEO of Landbase, an agentic AI platform for go-to-market strategies, discusses the revolutionary opportunities AI presents in sales and marketing. He highlights how Landbase’s GTM-1 Omni suite enhances lead generation through streamlined workflows. The conversation dives into the balance between human and machine intelligence, optimizing budgets, and building ideal customer profiles using AI. Saks emphasizes team engagement and the power of automation to reclaim time and ignite creativity in B2B marketing.

Daniel Saks, Co-founder and CEO of Landbase, discusses the revolutionary role of Agentic AI in sales and marketing. He explains how this technology automates tedious tasks, allowing marketers to focus on creativity and strategy. The conversation highlights the proactive nature of Agentic AI, contrasting it with traditional AI. Saks also explores the evolving landscape of marketing jobs and the importance of balancing technological advancements with human connections for future success.

Juan Mendoza, author of the MarTech Weekly Newsletter, hosts a conversation with Chris Sell, CEO and Co-Founder of GrowthLoop, a cutting-edge customer data platform. They tackle the urgent shift from third-party to first-party data strategies as privacy concerns rise. Chris explains how marketers can reclaim data control and enhance campaign performance using dynamic audience segments. The discussion highlights the need for gradual data integration and securing buy-in from leadership while focusing on customer satisfaction and marketing insights.

Juan Mendoza, an author and marketing expert, guest hosts a discussion featuring Chris Sell, CEO of GrowthLoop, a cutting-edge customer data platform. They dive into the importance of integrating marketing and data teams to enhance audience segmentation and campaign performance. Chris shares insights on using composable CDPs to overcome data access challenges and drive more effective marketing strategies. The conversation also touches on the evolving role of marketing operations professionals in bridging these crucial areas for better organizational coherence.

Su Li Rivera, SVP of Marketing at Rakuten Rewards, shares her insights on leveraging data for effective personalization in e-commerce. She discusses how Rakuten enhances customer experiences through tailored marketing strategies that balance individual preferences with broader audience engagement. Su emphasizes the transformative power of data-driven approaches compared to traditional methods, showcasing improvements in engagement and conversion rates. She also highlights Rakuten's innovative subscription model aimed at redefining customer loyalty with unique cashback rewards.

Su Li Rivera, SVP of Marketing at Rakuten Rewards, dives into the innovative business model that has revolutionized online shopping through cashback and rewards. She reveals how Rakuten has created a thriving ecosystem with over 4,200 brand partnerships and has helped members earn over $4.6 billion in cashback. Su emphasizes the importance of understanding brand differentiators for successful marketing. Plus, she discusses customer retention strategies and the role of personalized experiences in increasing loyalty and satisfaction.

Jerry Tousley, Head of Marketing at Business Wire, shares his expertise in PR technology and marketing integration. He discusses the vital components of a robust PR tech stack, including media monitoring and journalist engagement. Tousley highlights tools like Meltwater and Muck Rack, and dives into the transformative role of AI in PR analytics and content creation. He emphasizes the necessity of measuring PR's long-term impact on lead velocity and revenue, advocating for consistent efforts and patience in building effective PR strategies.

Jerry Tousley, Head of Marketing at Business Wire, delves into the transformative impact of PR in marketing. He emphasizes the human element of storytelling and building genuine connections, challenging conventional views of PR. Tousley highlights the importance of collaboration between PR and marketing to enhance brand trust and credibility. He explains how effective media coverage is vital for smaller businesses, and discusses how integrating PR with marketing strategies not only boosts brand awareness but also optimizes customer acquisition costs.

Val Riley discusses the 'CRM Moneyball moment,' emphasizing how data can reveal hidden potential in customer relationships. She shares a success story from Indiana, where improved data organization boosted used equipment sales. The conversation highlights the balance between CRM automation and the analytical time needed to maximize insights. Additionally, Riley advocates for a scientific approach in data interpretation, merging human intuition with automation to enhance marketing effectiveness.