MarTech Podcast ™ // Marketing + Technology = Business Growth How Agentic AI Will Transform Sales & Marketing
May 7, 2025
Daniel Saks, Co-founder and CEO of Landbase, explores the revolutionary potential of agentic AI in sales and marketing. He discusses how Landbase's GTM-1 Omni suite automates and optimizes workflows for scalable lead generation. The conversation highlights the positive aspects of AI, suggesting it can alleviate repetitive tasks and foster creativity. Saks also contrasts traditional marketing strategies with innovative approaches, emphasizing the need for emotional connections as automation reshapes the marketing landscape.
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Agentic AI Powers Thoughtful Automation
- Agentic AI automates complex workflows by taking multiple thoughtful actions, not just responding to prompts.
- It empowers users by notifying them of data-driven actions needing approval, speeding up decisions.
Agentic AI Enables Human Connection
- Agentic AI can help humans reclaim their time for more meaningful, creative, and in-person activities.
- It can reduce repetitive, screen-bound tasks and help reconnect people with nature and innovation.
Focus on Fierce Differentiation
- Marketers must fiercely differentiate and push creative boundaries to avoid AI-driven homogenization.
- Deeply understanding customer pain points and niches is critical to maintaining marketing impact.