Tomorrow's Bites with Andrés and Sjacco

In this episode we celebrate our 50th episode and reflect on their podcast journey. We discuss the challenges we faced along the way, the highlights, and the impact our guests have had on us. We show you the importance of starting with minimal resources and the value of asking the right questions. We also reflect on how conversations with experts have influenced our views on the food industry and the need for transparency and healthy dialogue.We also talk about the innovations and trends in the food industry that excite us, such as regenerative agriculture and using the metaverse for consumer research. And yes, we give insights into the future of tomorrow’s bites. We discussed: How we can learn and grow from early episodes. Networking and attending events can lead to valuable connections and opportunities. How guests with inspiring stories can leave a lasting impact. Starting with a clear mission and vision can attract interest and support. Persistence and gratitude are key in building a successful podcast.  Asking the right questions and listening are essential skills for personal and professional growth. The immense challenges in the food and agri industry.  The importance of conversations with different experts. They provide valuable insights and challenge existing perspectives. Expanding the podcast's reach globally can foster diverse perspectives and solutions. Trends in the food industry we find interesting.  And much more.. Quote: "The innovation that is necessary is not in the creation of products." 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠⁠Linkedin⁠⁠ 📸 ⁠⁠Instagram⁠⁠ 🌎 ⁠⁠⁠Website 😊 Your Hosts: Andrés Antón Durá & Sjacco van Kol

Innovation is not the opposite of tradition. In truth the one is the result of the other one.Consider the evolution of Italian cuisine. Imagine if tomatoes had never been discovered in the Americas. Without them, we would never have the lasagna we like today. The lesson that Riccardo gave us is clear: innovation transforms into tradition. Yet, it’s understandable that people fear innovation might destroy tradition. So how do we tackle this narrative and make innovation more a success?With Riccardo from Forerverland we discussed this.  In just 9 min you get the answer. Listen to the full episode here. 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠⁠⁠Linkedin⁠⁠⁠ 📸 ⁠⁠⁠Instagram⁠⁠⁠ 🌎 ⁠Website

When you see a claim, what do you see? Probably just some words. But when Alie looks to a claim, what she sees is the chance to make the world a better place. Alie de Boer, a nutrition expert with a background in food law, shared her journey and motivations. She described herself as a foodie, passionate about ensuring people get accurate information to make informed decisions about their diets. Her interest in nutrition stemmed from her childhood experiences and her academic journey, which led her to combine nutritional sciences and law. The discussion covered the importance of personalized nutrition, emphasizing that dietary needs can vary based on lifestyle, age, and individual differences, including variations in gut microbiomes. Alie highlighted the challenges in proving health claims through clinical trials, noting that while randomized controlled trials are the gold standard, they often fail to capture the multifaceted effects of whole foods. Alie also discussed the concept of nutrient profiles, explaining that a product's overall healthiness depends on its complete nutritional composition, not just individual ingredients. She pointed out the difficulties in implementing these profiles in regulatory frameworks and how this impacts the approval of health claims. The conversation touched on the necessity of making scientific research accessible and usable for practical applications. Alie emphasized the role of public-private partnerships in bridging the gap between academia and industry, ensuring that research benefits all stakeholders. Finally, the influence of social media and influencer marketing on consumer perceptions was discussed. Alie highlighted the challenges in regulating health claims made through these platforms and stressed the need for transparency and rigorous scientific backing. We discussed: Alie's Background: Alie's journey from academia to founding the Food Claim Center, driven by her passion for nutrition and food law. Personalized Nutrition: The importance of tailoring diets to individual needs based on lifestyle, age, and gut microbiome variations. Challenges in Clinical Trials: The difficulties in proving health claims through randomized controlled trials, which often don't capture the holistic effects of whole foods. Nutrient Profiles: The role of nutrient profiles in determining a food product's overall healthiness and the regulatory challenges in implementing these profiles. Public-Private Partnerships: The significance of collaborations between academia and industry to make scientific research practical and accessible. Social Media Influence: The impact of social media and influencer marketing on consumer perceptions and the regulatory challenges associated with these platforms. Transparency in Research: The need for transparent and accessible scientific research to ensure consumer trust and informed decision-making. Education on Nutrition: The importance of nutritional education in helping consumers understand and use health claims effectively. Regulation of Health Claims: The complexities and frustrations in regulating health claims, particularly for new and innovative food products. Future of Nutrition Research: The ongoing efforts to develop better research methodologies that capture the holistic effects of nutrition on health. And much more!"We should ensure that the knowledge we generate becomes accessible and useful that help people live better lives." 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠⁠Linkedin⁠⁠ 📸 ⁠⁠Instagram⁠⁠ 🌎 ⁠⁠Website 😊 The Guest: ⁠Alie de Boer⁠ Look into her research: ⁠Food Claims Research Center

Is EFSA too overprotective? Or is the FDA a threat for consumer health? In this short, Mathilde Do Chi discusses the big differences between the FDA in the US and the EFSA in Europe. She explains that the FDA often lets products enter the market easily to help businesses make money, even if it means taking risks with consumer safety. On the other hand, the EFSA in Europe makes sure products are very safe before they can be sold, putting people’s health first. Mathilde shares real-life examples showing how the US system can sometimes put profit over safety, making consumers test subjects for new products. In contrast, she praises the European system for its strict rules that keep unsafe products off the market. She gives a strong warning to food startups that what works in the US might not work in Europe. Companies need to adjust to Europe’s tough regulations to succeed. Mathilde’s bold insights make this segment a must-listen for anyone in the food industry or anyone who cares about the safety of their food. Listen to the full episode here 🙏 LEAVE A REVIEW If you like our podcast, please leave us a review on your favorite platform – even one sentence helps! Thank you for your support; it helps the show a lot and helps others discover the show! 👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠

This guest built the biggest plant-based news platform in the world and is making himself hard for a more transparent industry. Meet Robbie Locke. We delved with Robbie into his initial career in the advertising sector, where he felt conflicted about promoting products that were harmful to health, such as sugary drinks and fast food.  Lockie criticised the mainstream media for its focus on sensationalism and negative news, which skews public perception and detracts from critical issues like food safety and ethical sourcing. He stressed the importance of transparency in the food industry and what practices are into place.  We also discussed the role of documentaries and media platforms like Plant Based News in educating the public about the benefits of plant-based diets and addressing widespread misinformation in the food sector. In the end Robbie Lockie also presented a compelling case for why consumers should care about where their food comes from and how it is produced, underlining the interconnectedness of food production, consumer health, and environmental sustainability. We discussed: Career Background: His transition from advertising to food advocacy was driven by ethical concerns over promoting unhealthy products. Media Influence: How the media’s focus on negative news affects public perception and behaviour and how we can become aware of these practices. Food System Secrets: The lack of transparency in the food industry, particularly how it hides unhealthy and unethical practices. Health and Environmental Concerns:The negative impacts of the current food system on human health and the environment. Role of Advertising: Critique of the advertising industry’s role in manipulating consumer choices and promoting unhealthy diets. Documentaries and Education: Importance of documentaries and educational efforts in spreading awareness about food issues. Impact of Plant-Based News: His role in founding and promoting Plant Based News to educate the public on plant-based diets. Transparency Campaigning: His efforts to campaign for more transparency in the food industry. Personal Choices and Societal Impact: how individual dietary choices can lead to broader societal benefits. And much more… Quote: “We live actually in a world where people want to hear positive news. They want to hear uplifting stories." 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠ 😊 The Guest: Robbie Lockie Look into his companies: The Freedom Food Alliance & The Plant-Based News

If you want to make your cooking more sustainable. 
Here are convenient and easy tips to do it.

 Because we know you want this. 

 In this short Thore Hildebrandt is sharing his experience with you on making sustainable cooking the norm.

 He offers workshops for families and corporates. 
 For the kids it is all about fun and simplicity. Focus on easy, engaging recipes like pasta with simple sauces and tasty muffins.

It's more than just cooking. 

It's about showing kids that delicious food doesn't need refined sugars or processed meats. For the corporates, the vibe is a bit different. He shares valuable tips within this short.

 One thing we should remind ourselves is that cooking sustainably doesn't mean sacrificing taste or convenience.

 Even in the busiest cities, smart grocery choices and a little creativity can lead to delicious, eco-friendly meals without the hefty price tag. Listen to the full episode here. 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ ⁠ 📸 Instagram

In this exciting episode of "Tomorrow's Bites," we explore Johan's fascinating journey from the Royal Netherlands Marine Corps to becoming a key figure in the alcohol industry. Johan’s story is all about passion and perseverance. Starting from his childhood collection of over 120 unique alcohol bottles, he shares how his military background taught him discipline and the importance of networking to help small brands grow internationally. Johan believes that alcohol is more than just a drink; it’s something that brings people together, creating connections. Johan also talks about the latest trends in the alcohol world, like the rising popularity of the trendiest cocktails for the summer. He highlights the love for citrus flavors and the growing focus on quality over quantity. Johan challenges the industry to be more responsible about health and transparency. He shares valuable insights about the tradition and heritage that make alcohol brands special. This conversation is premium quality for the great insights that it gives of the food industry, but even more important, for how fun and entertaining was the discussion.  In this conversation: The Mission of Johan in the Spirit Industry How He Has been Linked to Alcohol Since Childhood The Experience of Johan in the Marine Corps and What He Learned How He Ended Up Working For Spirits After Talk in a Bar    Setting Up a Brand in the Alcohol Industry What Differentiates the Best Brands Sustainability in the Alcohol Industry Price Differences and Branding in the Spirits Industry His Experience Trying a 30000 Dollars Cognac Alcohol As A Connecting Factors Trends for Summer The Problems In The Alcohol Industry Debate About the Transparency In The Alcohol Industry Quality over Quantity Favorite and Most Hatred Cocktails Quote:  "In a lot of sales, no is the first answer you hear. But if you stop at every no, you're never going to have success.” 🙏 LEAVE A REVIEW ¨ If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠⁠Linkedin⁠⁠ 📸 ⁠⁠Instagram⁠⁠ 😊 The Guest: Johan Flaskamp His consultancy firm: The Cocktail Baron

What do you think is the key to succeed with an innovative food startup? Groundbreaking technology? A lot of funding? Of course, all that can be important, but nothing is as important as recognizing that you can fill a blank nobody else is doing. If in addition, you know how to make people excited about your product, you really are pressing all the right buttons. Once you have that the rest can come along. Giuseppe Scionti, inventor and founder of Novameat, one of the most innovative food startups in the plant based landscape, tells his story and sets the example of what is needed to create a succesful food startup, following the path of some of the most inspiring people in the business world And it will only take you 8 minutes to discover it. Are you going to miss this chance? Food must not be a problem but a solution. Or if you're interested in the whole episode. ⁠⁠Listen here⁠⁠. 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠⁠⁠Linkedin⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠⁠📸 Instagram

Sebastiaan Aalst is dedicated to helping good food companies with their marketing and communication strategies. To shift people toward better diets, effective and innovative communication is essential. Sebastiaan, the latest in his family to enter the food industry, is now making a significant impact. We delved into his career, discussing his inspirations and key learnings. Sebastiaan believes food is often underestimated as merely an economic sector, despite its deep ties to culture and health. He analysed consumer profiles in the Netherlands and emphasised tailoring strategies for these profiles. Sebastiaan highlighted the common marketing mistakes healthy and sustainable food companies make and shared how to communicate effectively to attract consumers. He provided examples of successful campaigns he's worked on. Finally, he addressed how to influence consumers' unconscious food choices and how it is being an entrepreneur in this space. Topics: Sebastiaan explains why listeners should stay tuned to this episode. Key moments that shaped his career path towards food marketing. How his understanding of food choices has evolved over the years. Biggest inspirations in the food industry and beyond. The original vision behind the Food Cabinet and its evolution. A campaign that significantly changed consumer behaviour towards healthier food options. Challenges of changing someone's food behaviour. Using psychological insights to craft marketing strategies. Insights from creating different consumer group profiles. Aligning consumer behaviour with healthier and sustainable choices. Empowering consumers to make healthier food choices through campaigns like 'Break free, eat broccoli'. Incorporating sustainability into Food Cabinet campaigns. Challenges faced when promoting healthier food options. Top 3 marketing food companies make.  Quote: "We make over 200 food choices a day, mostly unconscious." 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠ 😊 The Guest: Sebastiaan Aalst His Marketing Agency Company The Food Cabinet:

When you really want to be a mission driven company. Learn from this master: Bas Turk from Tommy Tomato. His company is mission-driven from the founders to the team and even the investors. In this short, he not only highlights the importance of a mission but also demonstrates how he makes his mission work across these different stakeholders. He shows that even investors can be part of a mission too, with a stewardship ownership agreement. You'll discover how you can deeply integrate and maintain the mission within the company and getting outsiders following it. It's not just a mission on paper. He uses an ownership construction called: the stewardship ownership. This might be the solution to truly improving the world of food because it focuses on long-term goals, continuously growing and expanding the mission, not just the profits. listen to the full episode here. 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ ⁠ 📸 Instagram