Innovation is not the opposite of tradition. In truth the one is the result of the other one.
Consider the evolution of Italian cuisine. Imagine if tomatoes had never been discovered in the Americas.
Without them, we would never have the lasagna we like today. The lesson that Riccardo gave us is clear: innovation transforms into tradition.
Yet, it’s understandable that people fear innovation might destroy tradition.
So how do we tackle this narrative and make innovation more a success?
With Riccardo from Forerverland we discussed this.
In just 9 min you get the answer.
Listen to the full episode here.
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