
DecaMillionaire Decoded
No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Latest episodes

Oct 10, 2024 • 21min
Faith In Business: When Did Money Become Everything?
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people youtube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call In this heartfelt episode, Justin dives into a deeply personal journey of reevaluating priorities and redefining success. Reflecting on pivotal moments in his life, Justin challenges listeners with the thought-provoking question: "What is your God?" He shares how a life-altering question from a friend led him to prioritize family, writing, and mentoring, resulting in profound personal and professional transformations.

Oct 3, 2024 • 34min
Biz Owner Success: The Next Step to Business Owner Success with Gordon Bell
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people youtube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call Justin sits down with his dear friend and mentor, Gordon Bell, to discuss the highs and lows of Gordon's incredible career journey. From humble beginnings to becoming a CEO and beyond, Gordon shares invaluable insights on leadership, business growth, and the importance of having a life plan after exiting a business. Tune in to hear about Gordon’s philosophy on servant leadership, the significance of having a succession plan, and how to find freedom and finish strong in both business and life.

Sep 26, 2024 • 15min
Faith In Business: From Stuck to Soaring
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people https://www.youtube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call In this episode Justin explores the theme of "From Stuck to Soaring" and provides actionable insights for business owners looking to break free from stagnation. Justin discusses the importance of simplification, strategic focus, and aligning value propositions to drive business growth.

Sep 19, 2024 • 30min
The Secret to a Successful Business Exit: Tips from a Financial Advisor with Craig West
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people https://www.youtube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call Justin sits down with Craig West, an esteemed business owner and certified exit planning advisor from Australia. They discuss the challenges and rewards of running a business, the importance of exit planning, and the transformative power of the Value Growth Academy. Craig shares his journey from being a dissatisfied bank employee to founding a successful consulting firm and software company that helps business owners maximize their value and prepare for exit.

Sep 12, 2024 • 36min
Scale Your Business: Value Growth Simplified
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people https://www.youtube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call Justin delves into the critical importance of focusing on value growth for business owners. Using relatable anecdotes and practical insights, Justin explains why value growth should be the primary focus and how it can drastically affect the future of a business. He breaks down the concept of intrinsic value, the value gap, and offers actionable strategies to increase the value of a company.

Sep 5, 2024 • 30min
Biz Owner Success: Top Business Coach Mark Kravietz Reveals Success Secrets You Need
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people https://www.youtube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call Justin sits down with Mark Kravietz, a managing partner at Aline Wealth, to discuss the intricacies of exit planning and the importance of financial coaching for business owners. Mark shares his personal journey, and offers invaluable advice on preparing for a successful business exit. They delve into common mistakes business owners make, the significance of setting goals, and the critical role of financial advisors as coaches.

Aug 29, 2024 • 16min
Scale Your Business: You Must Divide to Multiply
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people https://www.youtube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call Is your business stuck in a rut? Join Justin as he shares invaluable insights on how to break through the barriers holding your company back. In this episode, Justin delves into the concept of 'divide to multiply,' using the metaphor of his blackberry patch to illustrate how pruning unprofitable clients and focusing on your most profitable areas can lead to exponential growth. Learn how to reengage old clients, streamline your offerings, and prepare your business for future success.

Aug 22, 2024 • 30min
Business Owner Success: Giving Away the Family Business with Dr. Tom Deans
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people https://www.youtube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call In this episode, Justin sits down with Dr. Tom Deans, a renowned speaker and author on the subject of family business transitions. They discuss the complexities of passing down family businesses, the importance of selling businesses at full market value, and the pitfalls of keeping wealth concentrated in a single, illiquid asset. Dr. Deans shares his personal journey and the lessons he has learned from running and selling multiple family businesses.

Aug 15, 2024 • 21min
30-Year Entrepreneur: 6 Reasons You Have No Freedom!
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people youtube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call Justin delves into the critical reasons why business owners often feel trapped and unable to achieve the freedom they desire. He shares his personal journey and the lessons learned from 30 years of business experience. Justin outlines six key areas that can hold a business back, including cash flow management, misaligned products and market, centralization around the owner, sacrificing quality for scale, operational inefficiencies, and a lack of innovation. He offers practical advice and actionable steps to overcome these challenges, helping business owners unlock the freedom they seek.

Aug 8, 2024 • 47min
In Too Many Seats to Achieve Business Owner Success: An Interview with Ali Nasser
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people youtube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call In this episode, Justin sits down with Ali Nasser, a passionate entrepreneur and wealth management expert, to explore his incredible journey and the valuable lessons he's learned along the way. Ali shares his insights on building a scalable business, the importance of focusing on your strengths, and the challenges of managing a team. He also discusses his unique IP system for business owners and his book, "The Business Owner's Dilemma." Don't miss this inspiring conversation! Thank you for joining us today. We hope you found encouragement, inspiration, and valuable insights as you pursue your vision and dreams. The greatest appreciation we could receive is if you share this episode with a fellow business owner. Remember, The Justin Goodbread Show is a Financially Simple production, meant for educational and entertainment purposes. For personalized advice, please consult your professional advisors. Advertiser Disclosure: Investment advice offered through OneDigital Investment Advisors LLC, an SEC-registered investment adviser and wholly owned subsidiary of OneDigital.