
DecaMillionaire Decoded
No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Latest episodes

Dec 19, 2024 • 22min
Maximize Your Time: Stop Wasting Hours in Useless Meetings
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people youtube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call In this episode, Justin reveals four powerful techniques that can transform your time management, allowing you to enjoy life outside of work while scaling your business to new heights. Discover how to maximize your calendar, make every meeting count, stick to time limits, and ensure every meeting leads to a decision. Whether you're overwhelmed by work or looking to optimize your productivity, these insights will help you achieve the freedom you desire.

Dec 12, 2024 • 30min
Value Growth Academy Session: How To Hire The Right People
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people youtube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call Justin Goodbread shares his extensive experience in building successful businesses and offers actionable strategies for hiring the right team members. Discover the importance of having a clear vision, mission, and values, and learn how to automate your hiring process to attract top talent. Justin also discusses the significance of the first 90 days of employment and how to ensure new hires succeed.

Dec 5, 2024 • 33min
Achieving the Freedom Lifestyle, with Guest Bryan Clayton
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people youtube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call In this episode of The Justin Goodbread Show, we explore the journey of Brian Clayton, a successful entrepreneur who transformed his landscaping business into a tech company, GreenPal, the "Uber for lawn care." Discover how Brian scaled his company, achieved financial independence, and now enjoys a life of freedom and travel. Dive into insights on building a business that can operate without you, the importance of systems, and the challenges of transitioning from a service-based to a tech-based business. Whether you're a business owner looking to exit or scale, this episode offers valuable lessons on entrepreneurship, growth, and innovation.

9 snips
Nov 28, 2024 • 19min
Asking a Business Owner: Lessons From Trump
Discover the intriguing parallels between high-stakes political campaigns and successful business strategies. Learn how to build a consistent brand and engage your audience effectively. Uncover five key lessons drawn from a recent campaign victory that can propel your business growth. Gain insights on leadership resilience, adaptability, and the importance of a strong marketing team. Whether you admire or critique the politicians, these strategies offer meaningful takeaways for entrepreneurs.

Nov 21, 2024 • 36min
The Secret to Marketing & Getting More Clients in Your Practice
Uncover the journey to attracting high-quality clients by understanding their needs and creating tailored marketing strategies. Learn to recognize your ideal client, affectionately dubbed 'Frazzled Frank.' Discover how to differentiate your brand with a unique selling proposition and the importance of a well-allocated marketing budget. Gain insights into navigating the customer journey, from first contact to lasting satisfaction, and explore personal success stories that highlight the significance of vision in business growth.

12 snips
Nov 14, 2024 • 33min
Biz Owner Success: 18 Success Secrets
The discussion dives into 18 personal success principles that shaped a journey to financial independence by 40. An intimate father-son elk hunt serves as a backdrop for redefining success. Key themes include the power of vision and setting clear goals, the importance of mentoring, and the relentless pursuit of excellence. Hard work and personal responsibility are emphasized as essential for success, fostering a love for one's work that inspires personal growth and positively influences others.

Nov 7, 2024 • 16min
Scale Your Business: Business Plan vs Strategic Plan
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people youtube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call In this episode we challenge the conventional wisdom of business planning. Justin discusses why a strategic plan is more effective than a traditional business plan for small business owners. Discover the key differences between these two approaches and learn how a short-term, action-oriented strategy can drive value and success.

Oct 31, 2024 • 33min
12 Values for Success
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people youtube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call In this episode we explore the transformative power of values in business and life. Justin shares his personal journey to success, revealing the 12 core values that have shaped his path from humble beginnings to becoming a decamillionaire. With insights on stewardship, leadership, and resilience, Justin challenges listeners to adopt these values to unlock their potential.

Oct 24, 2024 • 51min
Biz Owner Success: Flipping The Script, with Ali Nasser
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people youtube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call In this episode of The Justin Goodbread Show, we turn the tables as Ali Nasser takes over the host seat to interview Justin Goodbread himself. Dive into Justin's entrepreneurial journey, from his teenage lawn care business to his success as a financial advisor and business consultant. Discover the pivotal moments that shaped his career and the principles that guide his life. This episode is packed with insights on business value growth, personal alignment, and the power of mentorship. Website: Ali Nasser

Oct 17, 2024 • 27min
Biz Owner Success: Julie Keyes, Entrepreneur Turned Business Coach
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people youtube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call Justin sits down with Julie Keyes, a trailblazing entrepreneur and seasoned business advisor. Julie shares her journey from owning multiple businesses to becoming a certified exit planner, helping countless business owners navigate their transitions. Discover the common traits of successful business owners, the challenges they face, and the importance of having the right advisors. Julie also discusses her book, "Poised for Exit," and offers pearls of wisdom on doing what you're capable of.