
DecaMillionaire Decoded
No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Latest episodes

May 8, 2025 • 38min
Unlocking Your Genius, with Paul Davis
In this episode of Deca Millionaire Decoded, host Justin Goodbread sits down with Paul Davis, a seasoned turnaround advisor from Ireland. Together, they explore the journey of scaling a business beyond the $10 million mark, sharing invaluable insights and strategies that can help business owners achieve real growth and financial freedom. Paul discusses the importance of purpose over profit, the significance of mindset shifts, and the necessity of planning for an eventual exit strategy. Tune in for practical advice and inspiring stories that will motivate you to elevate your business to new heights! LinkedIn: Paul Davis Book: Genius Unlocked: Discover Your Life Purpose & Innate Genius https://www.justingoodbread.com/coaching/

May 1, 2025 • 27min
DecaMillionaire Decoded
In this inaugural episode of Deca Millionaire Decoded, host Justin Goodbread sets the stage for a transformative journey towards achieving a net worth of over $10 million. He shares his insights on the realities of success, emphasizing that true financial freedom is not just about accumulating wealth, but about building a scalable business that works for you. Justin introduces the concept of a Deca Millionaire and outlines the critical framework necessary for achieving this status, including relentless foundation, examination, execution, exit, and freedom. Join us as we decode the path to financial independence with actionable strategies and real-life stories from successful business owners. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/

Apr 24, 2025 • 14min
The Closing of The Justin Goodbread Show: What's Next?
In this episode, Justin shares a pivotal moment in his journey as a business owner and podcaster. Discover how he has shifted his focus to better serve driven entrepreneurs who are ready to break through their ceilings and achieve greater freedom and efficiency. With a new direction for the show, Justin emphasizes the importance of authenticity, clarity, and the right mindset for scaling and exiting businesses on your terms. Join him as he unveils what’s next for the podcast and how it will empower you to dominate your industry! Learn more about The Value Growth Academy: https://thevaluegrowthacademy.com/learn-more

Apr 17, 2025 • 1h 7min
Faith, Focus, and the Fight for Your Vision
In this powerful episode, Justin confronts the challenges that come with pursuing a God-ordained vision. He explores the enemy's tactics that aim to derail our purpose and shares personal insights on how to maintain focus amidst distractions and doubt. Drawing from scripture and his journey, Justin emphasizes the importance of clarity in vision, the power of faith, and the necessity of surrounding ourselves with supportive individuals. Learn more about The Value Growth Academy: https://thevaluegrowthacademy.com/learn-more

Apr 10, 2025 • 23min
The Silent Threat Keeping Business Owners Overworked & Underpaid
In this episode, Justin tackles the pressing issues that business owners face when their companies become overly dependent on them. He discusses the difference between mediocrity and mastery, emphasizing the importance of building systems that allow businesses to scale without the owner's constant involvement. Learn more about The Value Growth Academy: https://thevaluegrowthacademy.com/learn-more

Apr 3, 2025 • 32min
Why You Should Consult with a Legal Advisor, with Kelly Sturmthal, Esq
Justin explores the intricate world of financial planning and legacy building with attorney Kelly Sturmthal. Discover the importance of knowing your numbers, the value of collaboration between financial planners and attorneys, and how to prepare your business for future transitions. Kelly shares her insights on the emotional journey of business owners and the vital conversations that can lead to successful estate planning. Learn more about The Value Growth Academy: https://thevaluegrowthacademy.com/learn-more Kelly Sturmthal

Mar 27, 2025 • 22min
7 Secrets on How To Break Through the Glass Ceiling of Your Business and Become a Decamillionaire
In this episode, Justin tackles the often-overlooked concept of learned helplessness and its impact on business owners. Justin shares insights on how past failures can create mental barriers that prevent growth and success. Discover actionable steps to break through these self-imposed limitations and regain control of your business. Learn more about The Value Growth Academy: https://thevaluegrowthacademy.com/learn-more

Mar 20, 2025 • 16min
The 3 Shifts That Finally Set Business Owners Free
In this episode, Justin tackles the pressing issue of burnout among business owners. Discover how shifting your faith from working harder to trusting your team can unlock the potential for scaling your business. Justin shares valuable insights on moving from being the chief technician to becoming a true leader, emphasizing the importance of delegation and building a strong, trustworthy team.

Mar 13, 2025 • 18min
The Decamillionaire Mindset: The Power of Saying 'No'
In this episode, Justin explores the transformative power of saying 'No' in business. Discover how rejecting the wrong clients, minimizing product offerings, and avoiding distractions can elevate your brand and profitability. Learn more about The Value Growth Academy: https://thevaluegrowthacademy.com/learn-more

Mar 6, 2025 • 39min
Step Into Your Best Self and Lead with Excellence Today, with Jason Yarusi
Join Justin Goodbread as he interviews Jason Yarusi, a successful real estate investor and entrepreneur. Jason shares his incredible journey from chaos and confusion to building a thriving real estate portfolio worth over $300 million. He dives into the importance of taking small steps, eliminating negativity, and being receptive to guidance. Discover how Jason transformed his life and business through self-awareness, discipline, and actionable steps.