DecaMillionaire Decoded
No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Latest episodes
Jun 12, 2025 • 41min
The Journey of a DecaMillionaire, with Eric Malka
In this episode, we explore the incredible journey of Eric Malka, an entrepreneur who transformed his life from being an illegal immigrant to successfully selling his brand to Procter & Gamble. Eric shares his experiences, the mindset that fueled his success, and the lessons learned from failures along the way. LinkedIn: Eric Malka www.StrategicBrandInvestments.com Amazon: On The Razor's Edge Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Jun 9, 2025 • 10min
You Don't Need More Time, You Need More Clarity
In this episode, Justin shares insights on how clarity, rather than time, is the key to scaling your business beyond the $10 million mark. Drawing from his experiences and those of successful business owners, Justin emphasizes the importance of understanding your goals, identifying gaps, and focusing on the critical levers that drive growth. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Jun 5, 2025 • 33min
Scaling Your Business for Exit, with Alexis Sikorsky
In this engaging discussion, Alexis Sikorsky, a successful entrepreneur and consultant, shares his remarkable journey of scaling a banking software company from scratch to $11 million in revenue. He candidly recounts the hurdles he faced during the 2008 financial crisis and his tactics for a profitable exit through private equity. Alexis highlights common pitfalls for business owners, the importance of due diligence, and the mindset shift essential for attaining financial freedom. His insights on strategic growth and navigating investor relationships offer valuable lessons for aspiring entrepreneurs.
Jun 2, 2025 • 12min
They Think That You Don't Care, But they Don't See The Weight That You Carry
In this episode, we challenge the misconceptions surrounding the sacrifices made by business owners in pursuit of success. Join Justin as he shares powerful insights from his conversation with Joe Strazzeri, emphasizing that the hard work and dedication of entrepreneurs often goes unnoticed. Discover how building a business can be an act of love for your family, even when it seems like you're absent. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
May 29, 2025 • 44min
The Importance of Health, Family, and Faith, with Joe Strazzeri
In this episode, we uncover the true essence of achieving DecaMillionaire status with guest Joe Strazzeri, a seasoned expert in guiding affluent business owners. Join Justin and Joe as they discuss the mindset, strategies, and critical questions that every aspiring DecaMillionaire must consider. This episode is packed with insights on wealth creation, family dynamics, and the importance of health and faith in the entrepreneurial journey. LinkedIn: Joe Strazzeri StrazzeriMancini.com Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
May 26, 2025 • 14min
Purpose Isn't Discovered, It's Remembered
In this episode, Justin shares insights from his conversation with Jerome, emphasizing that purpose isn’t something to be found but remembered. This episode encourages business owners to reconnect with their passions and redefine their paths toward true fulfillment and freedom. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
May 22, 2025 • 42min
Finding Your Purpose After Exiting Your Business, with Jerome Myers
In this episode of DecaMillionaire Decoded, we delve into the journey of entrepreneurship with Jerome Myers, who shares his insights on achieving true fulfillment after exiting a business. Join Justin as he and Jerome discuss the common struggles founders face post-exit, the importance of purpose, and the frameworks for finding significance in life beyond business. Discover the six critical steps to ensure your exit leads to a life of impact and joy. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/ LinkedIn: Jerome Myers www.ExitToExcellence.com Amazon: Exit To Excellence
May 19, 2025 • 13min
Key Tax Principles to Leverage Your Business
Discover how to view the IRS as a business partner rather than an adversary. A competent tax advisor plays a pivotal role in strategic planning to avoid costly missteps. The importance of gratitude and discipline in achieving personal and business success is emphasized. Explore how acknowledging weaknesses can lead to profound self-improvement. Finally, learn to balance visionary goals with daily productivity by leveraging individual skills and engaging in mentorship.
May 15, 2025 • 44min
The Importance of Tax Planning, with Nik Agharkar
In this episode, we explore the journey to becoming a Deca Millionaire with expert Nik Agharkar. Discover the essential strategies for scaling your business beyond $10 million and learn how to navigate the complexities of tax planning, succession, and wealth creation. Join Justin Goodbread as he engages in a candid conversation about the mindset and actionable steps needed to achieve real financial freedom and growth. LinkedIn: Nikhil Agharkar www.CrownePointTax.com https://www.justingoodbread.com/coaching/
May 12, 2025 • 13min
The Importance of Aligning Inspiration with Business Goals
In this episode, Justin shares insights from his conversation with turnaround advisor Paul Davis, emphasizing the importance of aligning inspiration with business goals. Discover why starting with 'why' may not be the best approach for business owners and how to focus on your divine calling instead. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
