DecaMillionaire Decoded
A Financially Simple Production
No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Episodes
Mentioned books
Aug 21, 2025 • 36min
From Coach to DecaMillionaire, with Scott Couchenour
In this episode, we explore the journey to achieving true financial freedom and business growth with Scott Couchenour, a seasoned entrepreneur and fourth quarter strategy coach. Scott shares his personal experiences of overcoming adversity in his family business and provides invaluable insights into the emotional challenges business owners face during transitions. We discuss key strategies for avoiding regret, the importance of a holistic approach to life and business, and how to align your identity beyond your role as a business owner. LinkedIn: Scott Couchenour Web: ServingStrong.com Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Aug 18, 2025 • 14min
Mastery, Mentorship, and the Mission that Drives Me
Justin explores the real meaning of success and the journey towards becoming a Decamillionaire. Through an enlightening conversation with his son, Justin shares insights on family, mentorship, and the importance of intentionality in both business and personal life. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Aug 14, 2025 • 39min
An Interview with Justin, by His Son Justus
Discover the journey to financial freedom through candid insights from a father-son duo. They discuss the pivotal role of family in entrepreneurship and share personal anecdotes about cherished memories and mentors. The conversation emphasizes the power of reading, intuition, and building meaningful relationships. Redefining success beyond material wealth, they advocate for purpose-driven living and personal growth. With a focus on consistency in values, this exploration leaves listeners inspired to prioritize family and legacy over mere riches.
Aug 11, 2025 • 16min
You Are Expensive (And That’s a Good Thing)
In this episode, Justin Goodbread reveals the true meaning of success and the mindset shifts necessary for achieving real wealth and freedom. He discusses the importance of valuing your services appropriately, the distinction between price and value, and why premium clients are willing to invest in their growth. With practical insights and strategies, Justin shares how to break through the barriers that hold business owners back from scaling their enterprises beyond $10 million. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Aug 7, 2025 • 47min
Raising Entrepreneurs—How Intentional Parenting Shapes DecaMillionaire Futures
In this episode, we explore the journey to becoming a deca millionaire with Justin Goodbread and his mother Terri, who shares invaluable insights on raising successful children. Together, they discuss the importance of intentional parenting, the mindset needed for success, and the critical decisions that shaped their family's path. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Aug 4, 2025 • 23min
The Unnamed Word in DecaMillionaire Success
In this episode, we tackle the real meaning of success and the importance of discipline in achieving financial freedom. Join Justin as he shares powerful insights on how to break free from "stinking thinking" and build the habits necessary for scaling your business beyond $10 million. Discover the ten key principles that can help you transition from chaos to clarity and create a life of overflow. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Jul 31, 2025 • 25min
Where Do You Get The Cash to Scale Your Business?
Dive into the financial realities of scaling a business beyond $10 million. Discover the emotional hurdles and costly investments involved in growth. Learn the hard truths about bootstrapping and the sacrifices entrepreneurs face. Explore various funding options, from SBA loans to equity partnerships, and emphasize the importance of structured financial strategies. Shift your mindset to unlock growth through innovative pricing models and understand the urgency of decisive action to avoid the pitfalls of procrastination.
Jul 28, 2025 • 30min
10 Thought Patterns That Will Either Build or Break Your DecaMillionaire Journey
In this episode, Justin dives into the mindset required to achieve DecaMillionaire status, sharing transformative thoughts and strategies that can propel your business beyond $10 million in value. He emphasizes the importance of confronting limiting beliefs, the power of choice, and the necessity of clarity in decision-making. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Jul 24, 2025 • 39min
Decentralizing Your Business for a Successful Exit, with Monica Garcia Duggal
Monica Garcia Duggal, an expert with a track record of successfully exiting a competitive business, shares her incredible journey in this engaging discussion. She emphasizes the importance of decentralizing operations for a smooth exit and overcoming the emotional hurdles of transitioning ownership. Delving into financial management, she offers insights on budgeting and reinvestment strategies. Monica also highlights the value of celebrating small wins and maintaining clarity in financial goals, encouraging listeners to adopt a growth mindset throughout their entrepreneurial pursuits.
Jul 21, 2025 • 23min
The 1% You’re Still Holding Is Costing You Everything
In this episode, Justin challenges the conventional notions of success, wealth, and obedience. He encourages listeners to reflect on their commitment to their goals, emphasizing that true faith requires total surrender. Through personal anecdotes and biblical references, Justin explores the importance of stepping out of comfort zones and fully trusting in God’s plan. If you’re ready to break free from fear and unlock your potential, this episode is a must-listen! Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
