DecaMillionaire Decoded
A Financially Simple Production
No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Episodes
Mentioned books
Sep 25, 2025 • 20min
Discover the Mindset Shifts That Can Lead You to DecaMillionaire Status
In this mash-up episode, Justin shares his insights on the mindset shifts necessary for real growth, wealth, and freedom in business. He recounts his own experiences, from starting a landscaping business at 15 to becoming a best-selling author and speaker. Tune in for practical strategies, the importance of belief, and how to simplify your business for success! Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Sep 22, 2025 • 13min
The Boldest Decision Most Business Owners Never Make
In this episode, we uncover the vital decision that can transform your business and lead you to DecaMillionaire status. Join Justin as he shares the powerful story of LEGO's turnaround, illustrating how simplifying your business model can lead to extraordinary growth. Discover the importance of focusing on your core offerings and eliminating distractions to achieve real wealth and freedom. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Sep 18, 2025 • 43min
The Importance of Purpose and Resilience, with Hugh Massie
In this episode, we explore the transformative journey of Hugh Massie, founder of DNA Behavior, as he shares insights on the intersection of finance, behavior, and entrepreneurship. Discover how understanding human behavior can unlock financial success and help business owners break through barriers to scale their enterprises. Hugh discusses the importance of resilience, purpose, and the impact of AI on the future of business. LinkedIn: Hugh Massie WWW: DNABehavior.com WWW: Boys Without Fathers Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Sep 15, 2025 • 13min
Friendship Doesn't Just Happen
Discover how meaningful connections can propel you towards real growth, wealth, and freedom. Justin shares valuable insights on the guardrails of friendship, emphasizing the importance of challenging comfort zones, handling conflict, and celebrating each other’s successes. Join us as we decode the path to building lasting relationships that support your journey to DecaMillionaire status! Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Sep 11, 2025 • 24min
What is Vision Really? And Why Most Business Owners Don't Have It
Discover how having a clear vision can transform your business and life, guiding you toward achieving DecaMillionaire status. Justin shares personal insights, practical strategies, and essential questions to help you define your vision and align it with your purpose. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Sep 8, 2025 • 13min
Why DecaMillionaires Seek True Friendship
Discover why building genuine relationships is essential for emotional resilience, wise decision-making, and overall growth as you strive for Decamillionaire status. Justin shares personal insights and practical strategies on how to cultivate and maintain these vital connections that can propel your business beyond $10 million in enterprise value. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Sep 4, 2025 • 25min
7 Things a DecaMillionaire Never Says
In this episode, we explore the transformative power of language in achieving success with Justin Goodbread. Discover the seven words that DecaMillionaires never say and how altering your vocabulary can shift your mindset and trajectory. This is not just about business strategies; it’s about the profound impact of your words on your future. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Sep 1, 2025 • 19min
Why You're Not executing And What To Do About It
Discover how to align your vision and faith to overcome the common hurdles that hinder execution in business. Justin shares a powerful five-part framework that focuses on relentless execution, emphasizing that clarity of vision does not eliminate fear but confronts it. Join us as we explore the intersection of faith and vision, and how to harness them for unstoppable business growth. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Aug 28, 2025 • 14min
DecaMillionaire Isn’t a Dream—It’s a Decision
In this mash-up episode, we explore the journey to achieving true financial freedom with Justin Goodbred, a best-selling author and coach. Discover the powerful strategies and mindset shifts necessary for scaling your business beyond the $10 million mark. Justin shares personal stories, practical advice, and the importance of belief in reaching your goals. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Aug 25, 2025 • 17min
The DecaMillionaire's Secret Weapon
Discover how silence can become your secret weapon for clarity, creativity, and effective decision-making. Justin shares insights from his interviews with DecaMillionaires, revealing how intentional solitude can lead to profound personal and professional growth. If you're feeling overwhelmed and reactive in your business, tune in to learn how to harness the power of stillness and reflection for lasting success. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
