DecaMillionaire Decoded
No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Latest episodes
Jul 17, 2025 • 25min
Faith-Driven Leadership, with Judy Weber
In this episode, we explore the journey to becoming a DecaMillionaire with Justin and his guest Judy Weber. They discuss the importance of faith, boldness, and strategic thinking in business. Judy shares her inspiring story of overcoming adversity to achieve success and emphasizes that playing small is a sin. Tune in for powerful insights on how to align your business goals with your calling and the steps necessary to achieve financial freedom and impact. LinkedIn: Judy Weber Website: www.judyweber.co Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Jul 14, 2025 • 12min
How to Win at Work Without Losing What Matters Most
In this episode, Justin challenges the conventional notion of success and explores the often overlooked aspect of personal presence in the lives of business owners. He delves into the sacrifices many make in pursuit of wealth, revealing the importance of intentional connection with family over mere financial gain. Through heartfelt anecdotes and actionable steps, Justin encourages listeners to prioritize quality time with loved ones, ensuring that while they build their businesses, they do not lose sight of what truly matters. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Jul 10, 2025 • 42min
Personal Development Leads to Financial Freedom, with JM Ryerson
In this episode, we explore the journey to becoming a DecaMillionaire with guest J.M. Ryerson. Join us as we uncover the importance of self, including strength, energy, love, and freedom, in scaling your business beyond $10 million. J.M. shares his personal experiences, insights on leadership, and actionable strategies to help service-based business owners thrive. Tune in for an inspiring conversation that challenges the grind culture and encourages a balanced approach to life and business! LinkedIn: JM Ryerson Website: Let's Go Win Socials: Instagram & Facebook Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Jul 7, 2025 • 19min
Your Desired Outcome Demands an Unwilling Action
In this episode, we tackle the hidden barriers that prevent business owners from reaching their full potential. Join Justin as he shares powerful insights on breaking through that glass ceiling, emphasizing the importance of releasing control and letting go of past burdens. Discover how humility and courage can lead to true freedom and growth, and learn actionable strategies to scale your business beyond $10 million in enterprise value. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Jul 3, 2025 • 32min
Creating a Culture of Safety and Trust, with Kyle Danner
In this episode, we explore the reality of achieving success beyond the $10 million mark with our guest, Kyle Danner. Join Justin as he engages in a candid conversation about the challenges business owners face, the importance of mindset, and the critical role of people in scaling a business. Discover actionable insights and strategies to help you navigate the complexities of leadership and create an environment where your team can thrive. LinkedIn: Kyle Danner Website: EOS Worldwide Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Jun 30, 2025 • 18min
The Seven Belief Shifts Needed to Break Through The Glass Ceiling
In this episode Justin shares the seven crucial mindset shifts that every aspiring Decamillionaire must embrace to break through barriers and achieve true financial freedom. From shifting from scarcity to stewardship, to moving from hustle to focus. Justin provides actionable insights and real conversations with successful business owners. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Jun 26, 2025 • 27min
A Dream That Cannot Fail
SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more peopleyoutube.com/@JustinGoodbread Book a strategy call to see if you’re a good fit for coaching: https://justingoodbread.com/call In this episode, we explore the journey to becoming a Deca Millionaire with Justin Goodbread as he shares his personal insights and experiences. Discover the importance of aligning your dreams with your purpose and how to overcome the internal resistance that can hinder your success. Justin discusses the transformative power of faith and the significance of perseverance in achieving your vision.
Jun 23, 2025 • 28min
Taking Time Off is not a Reward, it's a Requirement
In this episode, Justin shares insights on the importance of self-care for business owners, emphasizing how protecting your personal time can lead to greater productivity and success. Discover how to manage your life both inside and outside the business, and learn about the critical steps to take in order to create a sustainable and fulfilling entrepreneurial journey. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Jun 19, 2025 • 41min
The Importance of Consistency, with Jake Falcon
In this episode, we explore the journey to achieving DecaMillionaire status with expert wealth advisor Jake Falcon. Join Justin and Jake as they discuss the essential strategies for scaling your business to over $10 million in enterprise value. Discover the importance of consistency, the value of mentorship, and the mindset needed to break through barriers. LinkedIn: Jake Falcon www.FalconWealthAdvisors.com Amazon: Retiring Right, by Jake Falcon Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Jun 16, 2025 • 13min
The Difference Between Grit and Growth: Why Entrepreneurs Flame Out Before 5 Years
In this episode, we uncover the critical distinctions between merely surviving in business and thriving as a Deca Millionaire. Justin shares insights on the importance of clarity, structure, and sustainable growth strategies. Discover why grit alone is not enough and how to shift from chaotic scaling to building a business that works for you. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
