The Fabulist

The best title sequences don’t just introduce a film or TV show—they set the tone, create anticipation, and often become iconic in their own right. In this episode, I connect with Aaron Becker and Seth Kleinberg, the co-founders of Filmograph, a studio that has shaped some of Hollywood’s most memorable visual storytelling moments.From their early days at Prologue to building a boutique studio that works directly with top filmmakers, Aaron and Seth reveal the real story of Filmograph’s rise, the lessons they’ve learned, and how they’ve adapted in an industry that’s constantly evolving.We explore:- The big break that put them on the map- Their philosophy on creative longevity and staying independent- The evolution of title design and branding in Hollywood- Why they’ve avoided the pitfalls that took down once-dominant studios- Their bold decision to shut down for six weeks every year (and why clients respect it)If you’ve ever dreamed of running a creative studio—or just want an inside look at the world of motion design—this episode is a masterclass in building a sustainable, creative business.

In this special episode of The Fabulist, Jared Yeater, a former Managing Director at The Mill, joins Ryan Summers, John LePore, and Joel Pilger to break down the shocking closure of The Mill and what it signals for the future of motion design, VFX, and creative studios. Discussion Points:​ Was The Mill’s collapse inevitable? How much was due to industry shifts vs. mismanagement?What does this mean for the future of motion design and visual effects?How should studios rethink their business models to avoid the same fate?The next wave: Why ingenuity, adaptability, and a new definition of “motion design” matter more than everThis is Part 4 in our End of the Beginning of Motion Design series, featuring candid insights from industry leaders navigating a rapidly changing creative landscape. Listen now—because what happens next is up to us.

Tony Kadillak, Executive Producer at Versus, delves into the art of business development. He highlights the significance of each client interaction, emphasizing that sales is a team sport. The discussion covers his journey from software engineering to the creative industry and the importance of authentic relationships over mere transactions. Kadillak also shares insights from the Assembly networking event, illustrating how genuine connections can lead to future opportunities. Expect to learn how community and collaboration are key to successful creative ventures.

Welcome to Season 3 of The Fabulist, the podcast for creative studios mastering the art of business. Powered by Coupe Studios, host Joel Pilger travels the world to gather insights from studio leaders who are not just participating in the industry—but reinventing it.In this episode, we’re diving into the creative powerhouse of Turin, Italy, where two distinct yet interconnected studios, Illo and Algo, are blending art, data, and motion into bold, boundary-pushing work. Joining us are Ilenia Notarangelo, founder and creative director of Illo, and Luca Gonnelli, co-founder and CEO of Algo.Together, they share their journey of running two studios under one roof, crafting ownable visual languages, and maintaining a healthy work-life balance—all while navigating the evolving demands of brands, AI disruption, and the ever-changing creative landscape.Tune in as we explore:🎨 How Illo infuses optimism and playfulness into motion design📊 Why Algo focuses on data visualization and automation for scalable content🌍 The importance of fostering an international yet distinctly Italian studio culture⏳ Why they prioritize quality of life over hustle culture—including their sacred aperitivo tradition 🍷💡 How creative studios can stand out in an era of algorithm-driven contentIf you run a studio and want to master the art of business, visit joelpilger.com to apply for FORUM, a private network of the world’s leading studios.🎧 Listen now and get inspired by Illo & Algo’s unique approach to creativity, strategy, and the business of design!

In this episode of The Fabulist, Joel Pilger dives deep with Derek Dienner, founder of Make Films and producer of the upcoming feature film Brave the Dark. Derek shares his remarkable journey from running a thriving commercial production company to navigating the highs and lows of bringing a heartfelt narrative drama to life. Discover how Derek balances the dual challenges of managing a creative business and pursuing his dream of making impactful films. From securing $4 million in funding during the chaos of COVID, to signing a distribution deal with Angel Studios for a theatrical release in over 2,500 theaters, Derek’s story is one of resilience, vision, and entrepreneurial grit. If you've ever wondered what it takes to transition from producing commercials to creating feature films—or how to persevere when the odds seem insurmountable—this is the episode for you. Hear about the challenges of the entertainment industry, the power of belief and grit, and the importance of staying connected to your creative roots.  Links: Learn more about Derek's production company: MakeFilms.cc Tickets for Brave the Dark: Available starting December 1st, with the film opening nationwide January 24th. Tune in now to explore the intersection of creativity and commerce, and to celebrate the journey of reinventing the future of storytelling.

In this thought-provoking episode of the Fabulist Podcast, host Joel Pilger brings together a panel of creative industry leaders—Simon Dixon of DixonBaxi, Mitch Monson of Sibling Rivalry, and Carson Hood of BGSTR—for an authentic and inspiring conversation on the evolving role of personal and professional reputation in the creative world.The discussion explores:​The transition from competition to collaboration and the democratization of the creative industry.​The importance of fostering trust and authenticity in relationships with clients, collaborators, and teams.​How personal values and actions can positively impact company culture, reputation, and success.​Practical advice for creatives on how to show up authentically, add value, and find their unique lane in the industry.Join Joel and his guests as they candidly share their journeys, insights, and aspirations for the future of creativity. Whether you're a seasoned professional or an aspiring leader, this episode offers a fresh perspective on thriving in the creative industry.Listen now. Be inspired. Let’s redefine leadership as simply being valuable.

In this episode, I sit down with Joe Nash to unpack the complexities of running a creative studio in today's ever-evolving market. We dive into: Why authenticity and truly caring about your clients’ challenges are the ultimate game-changers. The shift from traditional agency models to in-house teams—and what that means for studios. The power of curiosity in navigating change and finding new opportunities, from motion systems to experiential design. How to define success on your own terms—whether it’s scaling big or staying small and impactful. Joe shares wisdom from his time working with studios of all sizes and insights from building Brand Tracker, a tool connecting incredible creative work to the people who need it most. If you’ve ever felt the push and pull of staying relevant in a fast-changing industry, this conversation is for you. Listen now to explore what it takes to innovate, adapt, and thrive in the creative world!

Join industry veteran Justin Cone from BUCK as he navigates the exciting yet challenging landscape of motion design. He discusses the shift towards in-house creative teams and how this trend reshapes client relationships. Justin shares insights on the role of AI; it’s a tool for enhancement, not a replacement. The conversation also covers the concept of 'ephemeralization,' advocating for curiosity and adaptability in a rapidly evolving field. Perfect for creatives aiming to stay relevant in a changing industry!

In this discussion, Dominic DiMaria, an artist and entrepreneur who co-founded Das Audie, reveals his insights on brand positioning and creativity. He introduces his Magnetic framework, guiding creatives to communicate their authentic voice effectively. They delve into overcoming obstacles through unique perspectives and share the power of authenticity in a competitive landscape. Dominic emphasizes that success goes beyond just quality work, highlighting the need for a distinct identity in order to truly resonate with clients and projects.

In this episode of The Fabulist, we tackle one of the most misunderstood roles in the creative industry: “What does a Producer actually do?” To help answer that question, I’ve brought together an incredible panel of powerhouse Producers – Rebecca Olson, Kathryn Henderson, Leyla T. Rosario, and Jessica L. Ransom – to shed light on the role of these behind-the-scenes masterminds. From navigating complex projects to keeping creative chaos in check, these experts reveal the magic Producers bring to every production. I’ll admit: I wasn’t cut out to be a Producer. In fact, my studio’s turning point came when I finally hired a rockstar Producer. The difference was night and day, transforming Impossible Pictures into a high-functioning powerhouse. It’s why, even though I’m all about championing creatives, I’m here to declare: Producers are the Unsung Heroes of our Industry! Still not convinced? Give this episode a listen and I guarantee you’ll see just how indispensable these heroes are. And if you already agree, show some love to your favorite Producer in the comments. Huge shoutout to Coupe Studios for making The Fabulist so fabulous