Fabulist Your Client Called—They’re Doing It Themselves: Surviving Motion Design’s In-House Insurgence with Justin Cone
11 snips
Nov 11, 2024 Join industry veteran Justin Cone from BUCK as he navigates the exciting yet challenging landscape of motion design. He discusses the shift towards in-house creative teams and how this trend reshapes client relationships. Justin shares insights on the role of AI; it’s a tool for enhancement, not a replacement. The conversation also covers the concept of 'ephemeralization,' advocating for curiosity and adaptability in a rapidly evolving field. Perfect for creatives aiming to stay relevant in a changing industry!
AI Snips
Chapters
Transcript
Episode notes
In-Housing’s Impact
- In-housing, where brands build internal creative teams, is reshaping the motion design industry.
- This trend challenges studios reliant on agency work but creates opportunities for direct brand relationships.
Understanding the Client’s Challenge
- Studios working directly with brands should understand the client’s business challenge, not just their creative brief.
- Ask "Why aren't you doing this in-house?" to gain valuable insights and build trust.
The Power of ‘No’
- External creative partners have the power to say "no," which internal teams often lack.
- This independence can preserve the creative magic and lead to better outcomes.