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That Entrepreneur Show

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Apr 1, 2025 • 24min

#447: Boosting Local Business Growth with Ross McDaniel

Want to attract more high-quality customers and grow your revenue? 🚀In this episode of That Entrepreneur Show, we sit down with Ross McDaniel, founder of Fencepost, a digital marketing agency specializing in helping local businesses thrive. With a track record of 25K+ new leads and 3K+ 5-star reviews generated for clients in just the past year, Ross has cracked the code for local business growth.Using his Local Growth Formula, Ross shares practical strategies that increase visibility, optimize online presence, and convert more leads. He also co-founded Trellis Coffee Bar, where he's applying these same methods to scale sales successfully.💡 What You’ll Learn in This Episode: ✅ Why Online Reviews Matter – Customers spend 31% more at businesses with great reviews ✅ Active vs. Passive Referrals – How to build a referral system that actually works ✅ Google Business & Ads – When to invest in ads and when to optimize your listings ✅ Answering Calls for Conversions – Simple tweaks to turn inquiries into customers ✅ Why Local Businesses Are Essential – The role of small businesses in community revitalization🎧 Tune in now and start scaling your local business with Ross’s expert insights!Support the showBe sure to subscribe to stay current with our episodes. Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email Danica at PodcastsByLanci@gmail.com.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Mar 27, 2025 • 21min

#446: Ditch the Camera Fear and Shine with Shirlee Engel

Ready to stop scrolling and start shining on camera? Ever freeze in front of a camera? Wish you could command attention like a seasoned pro? This week on That Entrepreneur Show, we're diving deep into the world of video confidence with Shirlee Engel, a former TV journalist turned video powerhouse who traded the news desk for the entrepreneurial stage. Shirlee knows what it takes to captivate an audience, and she's here to spill her secrets.Forget stiff scripts and awkward pauses. Shirlee's dynamic approach is all about embracing your authentic self – imperfections and all! She'll show you how to develop a magnetic presence that attracts clients to you, not the other way around. We're talking practical voice and body language techniques, powerful storytelling strategies, and how to banish that dreaded imposter syndrome once and for all.But that's not all. Shirlee's also a pro at leveraging AI to streamline content creation, saving you time without sacrificing your unique voice. Learn how to create compelling videos that connect and convert, and discover the insider tips to land media appearances, podcast features, and speaking gigs.In this episode, we explore:#1 thing you need to have in business: Do you have it?Having to unlearn things: The differences between TV and Video presence.Building magnetic on-camera confidence: Attract clients effortlessly.Landing media & podcast features: Skyrocket your visibility.If you're ready to unlock the power of video and build a brand that truly resonates, this episode is your roadmap. Hit play and get ready to hit "record" with confidence!*Fun Fact* Lanci and Engel met at this year's Podfest in Orlando, Florida!Support the showBe sure to subscribe to stay current with our episodes. Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email Danica at PodcastsByLanci@gmail.com.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Mar 25, 2025 • 29min

#445: Protecting Your eCommerce Brand with Steven Weigler

In this episode of That Entrepreneur Show, we sit down with Steven Weigler, founder of EmergeCounsel, a law firm specializing in business and intellectual property counsel for entrepreneurs worldwide.With years of legal expertise and firsthand experience as a startup founder, Steven has guided hundreds of eCommerce businesses from concept to exit. He shares invaluable insights on brand protection, supply chain risk, and international business strategies—essential knowledge for any entrepreneur in today’s global marketplace.💡 Key Topics Covered: 🔹 Building & Protecting eCommerce Brands – Your most valuable asset 🔹 Low-Cost Strategies to safeguard products from counterfeiters & Amazon copycats 🔹 How Entrepreneurs & Legal Counsel Can Work Together for success 🔹 The Hidden Risks of Supply Chains & why a second supply chain is crucial 🔹 Navigating Amazon's Terms of Service and preparing for due diligence 🔹 Cross-Border Protection – Expanding globally with confidenceIf you’re an entrepreneur looking to protect and scale your business, this episode is packed with must-know legal strategies! 🎧 Tune in now!Support the showBe sure to subscribe to stay current with our episodes. Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email Danica at PodcastsByLanci@gmail.com.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Mar 18, 2025 • 21min

#444: From Recycled Tires to Business Expansion with James Strayer

In this episode of That Entrepreneur Show, we sit down with James Strayer, co-founder of Rubber Surfaces, to explore how he’s turning recycled tires into innovative, non-slip surfaces for homes and businesses. 🌍James shares the story behind Rubber Surfaces’ journey—from the initial idea with his business partner, Shayne, to their recent expansion into the Texas market. Their eco-friendly, durable surfaces offer a sustainable solution for driveways, pool areas, and commercial spaces—proving that sustainability and style can go hand in hand.In this insightful conversation, James reveals: 🔹 The inspiration behind launching Rubber Surfaces 🔹 Why expanding into Texas was the next big move 🔹 Lessons from years of entrepreneurial experience 🔹 The challenges and rewards of building a sustainable businessFrom improving curb appeal to reducing environmental impact, James is redefining surface solutions while paving the way for a greener future.🎧 Tune in now — available on all major podcast platforms!Support the showBe sure to subscribe to stay current with our episodes. Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email Danica at PodcastsByLanci@gmail.com.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Mar 11, 2025 • 22min

#443: Data-Driven Domination: Scaling Your Business with Rita Barry

Stop letting gut feelings dictate your marketing! Rita Barry, powerhouse entrepreneur and founder of Rita Barry & Co., is here to show you a better way. With over $86 million in ad spend and a stellar track record scaling female-founded businesses, she knows data-driven marketing inside and out. Rita will debunk the myth of the 'silver bullet' and reveal how iteration, testing, and resilience are your true marketing superpowers. Learn why your gut is often wrong, and how to navigate your marketing drivers to find a strategy that actually works for you. She'll also share her insights on building long-term client relationships and finding the right marketing mix for your unique business. If you're ready to move beyond trends and build sustainable growth, don't miss this episode.Support the showBe sure to subscribe to stay current with our episodes. Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email Danica at PodcastsByLanci@gmail.com.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Mar 4, 2025 • 24min

#442: The Sustainable Switch with Greenbriar Market

From pandemic reflection to eco-entrepreneurs, Mat Beaudoin and Shawn Kearns of Greenbriar Market + Refillery are redefining sustainable shopping. Frustrated by the lack of truly sustainable options, they launched an online store in 2021, vetting every product for eco-friendliness and effectiveness. Their passion and complementary skills—Shawn's retail expertise and Mat's financial acumen—fueled rapid growth, leading to a physical store in Calgary and now a second location. We’ll explore their transition from online to brick-and-mortar, the cost-saving benefits of refilling, and how they balance their 'why' with their lives. They also discuss:💡  Vetting brands and suppliers🌍  Commercial real estate search and experiences 📈  Entering a second business sector "What happens when passion meets practicality? Join us to learn how they’re building a community around conscious consumption. Support the showBe sure to subscribe to stay current with our episodes. Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email Danica at PodcastsByLanci@gmail.com.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Feb 24, 2025 • 20min

#441: Still Got No Deal with BLCKBUTTERFLY

We're thrilled to welcome back the multi-talented BLCKBUTTERLY, formerly known as Sellah. BLCKBUTTERLY is a true creative force, a musician, and a visionary entrepreneur who is making waves in the arts and entertainment world.BLCKBUTTERLY's journey is one of constant evolution. From a background that includes notable work in modeling, with collaborations alongside major brands like GAP, Ralph Lauren, Nike, and Reebok, including making history as the first black male model to walk runways in Shanghai, China, to working with Michael Bay and contributing to Lady Gaga's 2017 Super Bowl performance, his diverse experiences have shaped his unique artistic perspective.Now, under the moniker BLCKBUTTERLY, he's forging a powerful path in music, expressing his artistry with a renewed sense of purpose. Furthermore, he is the founder of the innovative online magazine and platform IMMO.In this episode, we'll dive deep into BLCKBUTTERLY's latest ventures, exploring the entrepreneurial spirit that drives his creative pursuits, and learning how he continues to reinvent himself in the ever-evolving music and entertainment industry landscape. Get ready for an inspiring conversation with a true innovator.He joined the show back on June 4, 2020: Tap in here to learn from his progress since then!Support the showBe sure to subscribe to stay current with our episodes. Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email Danica at PodcastsByLanci@gmail.com.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Feb 20, 2025 • 18min

#440: Overcoming Failure to Build a Food Industry Empire with Gregory Vetter

In this episode of That Entrepreneur Show, we sit down with Gregory Vetter, CEO and Founder of Alta Fresh Foods and HomeGrown Brands, as well as the author of Undressed: The Unfiltered Story of My Failed American Dream and How It Led to Success.Gregory is a pioneer in the clean food movement, known for launching Tessemae’s, the #1 organic salad dressing brand in the refrigerated space. His innovations in gum-free dressing bottling and fresh condiments redefined the industry, leading to partnerships with Whole30 and major retailers.But success didn’t come easy. Gregory shares:🔥 How early financial struggles and setbacks shaped his entrepreneurial mindset🥗 The creation and expansion of Tessemae’s into a category-defining brand🚀 His vision behind Alta Fresh Foods and how it transformed Sam’s Club Supplier of the Year📚 Lessons from his book Undressed on failure, resilience, and reinvention🏆 Why he launched HomeGrown Brands to help the next generation of entrepreneurs succeedFrom industry disruption to brand acceleration, Gregory’s journey is packed with lessons on grit, innovation, and overcoming failure.🎧 Tune in now—available on all major podcast platforms!Support the showBe sure to subscribe to stay current with our episodes. Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email Danica at PodcastsByLanci@gmail.com.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Feb 17, 2025 • 26min

#439: The Power of Website Rental with Luke Van Der Veer

On this episode of That Entrepreneur Show, we welcome Luke Van Der Veer, the founder of Website Rental Coaching (WRC)—a digital agency training people in the business model of website rentals. Luke has built over 100+ website rentals, generating tens of thousands of high-quality business leads every month across 73 niches and 48 states in the U.S.WRC has empowered professionals from various industries, helping them replace 9-5 salaries or earn thousands in passive income as a side hustle. Beyond digital real estate, Luke has expanded into acquiring and scaling local businesses—including his $1.7M acquisition of Mr. Ding-A-Ling, which he rapidly grew to a $2.2M valuation in just a few months.In this episode, Luke shares:💡 How the education system is designed to keep people working instead of building wealth🌍 The rank and rent model—how website rentals create passive income📈 The SEO and lead generation strategies that make this business so effective🏆 How he scaled businesses for big exits using lead generationIf you’ve ever wanted to break free from the traditional 9-5 and build digital assets that generate passive income, this episode is for you!🎧 Tune in now—available on all major podcast platforms!Support the showBe sure to subscribe to stay current with our episodes. Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email Danica at PodcastsByLanci@gmail.com.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.
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Feb 11, 2025 • 18min

#438: The Billion-Dollar Mindset & Cracking the Code of Entrepreneurial Success with Darius Ross

Ever wondered how to close billion-dollar deals? Or how to build a team that's unstoppable? This week, That Entrepreneur Show unlocks the secrets to entrepreneurial success with Darius, a business consultant, motivational speaker, and real estate mogul who's done it all. From growing up in inner city Chicago to advising top corporate leaders on deals exceeding $100 billion, Darius's story is one of resilience, ingenuity, and unwavering drive. He's the co-author of the USA National Bestseller "Leadership DNA" and is about to release his new book, "Dealing with the Entrepreneurial Mindset." Join us as Darius dives into the power of the entrepreneurial spirit, shares motivational tools for leveling up, and reveals how to navigate the challenges of leadership with accountability and strength. He'll also explain how a "military guerilla mentality" can be your secret weapon in the business world. Tune in for an episode packed with actionable insights and inspiration!🔔 Subscribe for more entrepreneur tips and insights!💬 Comment below with your takeaways and experiences!He also touches on: *Dont get beyond where you were* *Until you can follow, you cant lead* *How he was reading the WSJ & Forbes at 9 years old*Support the showBe sure to subscribe to stay current with our episodes. Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email Danica at PodcastsByLanci@gmail.com.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.

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