
B2Beast: Killer Ideas for Big Business
Press play to activate beast mode in business. Upgrade your B2B marketing, sales, and operations with next-level ideas, systems, and strategies.
Steal the secret sauce of top-tier executives and entrepreneurs. And follow the stepping stones of their success.
Listen, learn from multi-million dollar ideas, stellar stories, and epic failures. All from the world's best B2B founders, leaders, and legends.
Some would call them high-performance humans... We call them beasts.
Latest episodes

Jul 11, 2023 • 34min
Unleash Your Sales Superpowers: The Compounding Magic of Boundaries, Engagement, and Mindset Shifts with Leslie Venetz!
Passionate Transformer | Accomplished Leader | Innovative Strategist | and BeastLeslie Venetz, Founder of Sales Team Builder LLC, discusses the power of small habits and boundaries in achieving personal and professional success. Leslie shares her approach to helping businesses improve their sales process by shifting from talking at prospects to talking with them. She emphasizes the importance of humanizing the sales process and focusing on mindset shifts rather than just skill sets. Travis acknowledges the simplicity of these concepts and highlights the value of putting in the work. The conversation concludes with Leslie sharing her contact information and encouraging listeners to embrace their unique voice and perspective. In this episode….➤ Small habits and boundaries can have a compounding effect on personal and professional success.➤ Shifting from talking at prospects to talking with them humanizes the sales process and improves engagement.➤ Mindset shifts are often more impactful than focusing solely on skill sets in sales, and embracing one's unique voice and perspective is crucial for success. To-do list…➤ Follow Leslie Venetz on LinkedIn➤ Visit insidesalesteambuilder.com

Jul 11, 2023 • 28min
Unleashing Success: Reprogramming Language, Simplifying Strategies, and Structured Plans with Ross Brouse
Trustworthy Consultant | Resilient IT Solutions | Efficient Support | and BeastRoss Brouse, President and COO of Continuous Networks, LLC, dives into insightful strategies for success, focusing on language reprogramming, simplifying processes, and effective planning. Soft skills and social-emotional navigation are emphasized. Ross Brouse highlights the value of structure, documentation, and careful decision-making. Travis recognizes the power of consistency and systems. Ross Brouse's LinkedIn presence offers IT insights and entertaining videos. He supports IT managers with cybersecurity and documentation plans, sharing motivational advice for overcoming challenges and achieving rewards through perseverance. In this episode….➤ Reprogramming language and simplifying strategies➤ The power of structure and planning➤Consistency and self-care To-do list…➤ Follow Ross Brouse on LinkedIn➤ Visit continuous.net

Jul 11, 2023 • 38min
B2B Content Strategy Secrets: Unleash the Power of Engagement for Explosive Results!
Social Media Guru | Strategic Innovator| Network Transformer | and BeastLaura Bernhard, Founder of Marketing Bound, discusses strategies for creating stickiness in branding, marketing, and product development. Laura emphasizes the importance of getting results and understanding the target audience to make a product or service appealing. They also discuss the customer journey and the three essential steps: awareness, nurture, and call to action. Laura advises aligning content with these stages to maximize engagement and conversion. She stresses the significance of time management and proper scheduling using calendars. Overall, their conversation provides valuable insights into building a strong brand presence and effectively engaging with the target audience. In this episode….➤ Understanding the target audience and delivering results are crucial for creating a compelling product or service.➤ Aligning content with the customer journey stages (awareness, nurture, and call to action) is essential for maximizing engagement and conversion.➤ A cohesive strategy, including awareness posts, authority posts, and conversion posts, is necessary for a strong brand presence To-do list…➤ Follow Laura Bernhard on LinkedIn➤ Visit marketingbound.com

Jul 11, 2023 • 29min
Unleash Your Sales Superpowers: Tyler's Guide to Building an Irresistible Personal Brand!
Driven Strategist | Trustworthy Connector | Innovative Writer | and BeastTyler Washington, Head of Content with Falkon, emphasizes the importance of building a personal brand, especially for salespeople. He believes that a strong personal brand instills trust in prospects and opens up opportunities beyond sales, such as marketing or community management. Travis agrees, mentioning that people often buy based on emotion, and a compelling personal brand can lead to sales even when the prospect doesn't necessarily need the product or service. They discuss the power of multiple touchpoints, like podcasts, LinkedIn, and TikTok, in driving engagement. Tyler shares his favorite tools for content creation, Canva and CapCut, highlighting their simplicity and effectiveness. They wrap up with a game show segment and promote Falcon AI, encouraging listeners to follow Tyler for insightful and engaging content. Tyler's parting advice is to persevere through tough times, find one positive thing each day, and stay focused on the bright future that lies ahead. In this episode….➤ Building a strong personal brand is crucial for salespeople as it fosters trust and creates opportunities beyond sales.➤ Emotion plays a significant role in purchasing decisions, and a compelling personal brand can lead to sales even when the prospect doesn't have an immediate need for the product or service.➤ Utilizing multiple touchpoints, such as podcasts, LinkedIn, and TikTok, can effectively drive engagement and expand reach in building a personal brand. To-do list…➤ Follow Tyler Washington on LinkedIn➤ Visit falkon.ai

Jul 11, 2023 • 34min
Shira's Secrets Unleashed: Master the Art of ABM and Skyrocket Your Sales Success!
Marketing Maven | Master of Engagement | Dynamic Speaker and Educator | and BeastShira Abel, CEO of Hunter & Bard, shares insights on effective messaging and channel selection for target markets. She emphasizes the importance of aligning messaging with the team's belief, as it often resonates with customers. Testing and narrowing down options are key, with input from the front-line team. Shira advises starting with a focused approach instead of trying to be everywhere at once. The success metrics for ABM are sales qualified accounts, opportunities, and closed deals. Shira highlights the value of using tools like Follows for email campaigns and insights, as well as Monday for team organization. She encourages focusing on one task at a time and managing expectations to avoid overwhelming the team. Personally, Shira enjoys tending to her garden daily, finding solace amidst the chaos. In this episode….➤ Align messaging with your team's beliefs➤ Test and narrow down options➤ Focus on success metrics To-do list…➤ Follow Shira Abel on LinkedIn➤ Visit hunterandbard.com

Jul 11, 2023 • 41min
Morgan's Mindset Makeover: Unleash Your Inner Champion for Success and Fulfillment
Bold Visionary | Trailblazing Catalyst | Dynamic Innovator | and BeastMorgan Ingram, Founder and CEO of Ascension Media Productions (AMP), discusses the importance of aligning passion with one's role to reach maximum potential. They emphasize the merging of business and personal life to create a fulfilling lifestyle. Morgan shares a habit of rewarding oneself for making progress towards goals, likening it to how video games provide motivation through achievements. He suggests treating life like a video game, setting daily goals and tracking them. Morgan also shares his system of quarterly goals and daily checklists to stay focused. They highlight the need to simplify amidst the digital noise and avoid excessive tech tools. Travis shares his experience of starting a business and creating content during the pandemic, emphasizing the importance of staying resilient and adapting to challenges. Morgan's system helps make content creation and business building clearer, allowing for more focused efforts in pursuing success. In this episode….➤ Aligning passion with one's role➤ Treating life like a video game➤ Simplifying amidst digital noise To-do list…➤ Follow Morgan J Ingram on LinkedIn➤ Visit ampcreative.io

Jul 11, 2023 • 37min
Unleashing the Power of Authenticity: Jarrett's Journey, Compelling Stories, and Building Strong Connections Through Content
Innovative Pioneer | Results Driven Connector | Creative Strategist | and BeastJarrett Thomas, Chief Revenue Officer of OTB Digital shares his experiences of using content to stand out and create visibility in his career, emphasizing the importance of authenticity and sharing one's journey. He highlights that value is subjective and advises individuals to post what is valuable to them, treating content creation like a journal. There is an emphasis on the significance of sharing stories and capturing moments that bring people into their world. Overall, the message is to be authentic, share the journey, and leverage the power of storytelling to build rapport, connections, and business growth. In this episode….➤ Authenticity and sharing your journey➤ The power of storytelling➤ Building relationships through contentTo-do list…➤ Follow Jarrett Thomas on LinkedIn➤ Visit otb-digital.com

Jul 11, 2023 • 32min
Nat Berman's Proven Formula for Peak Productivity: Deep Work, Prioritization, and Action Mastery
Free-Spirited Innovator | Ambitious Visionary | Empowered Game Changer | and BeastNat Berman, CEO of Uncoached Corp, talks about productivity and prioritization. Nat shares his method of focusing on high-level tasks with significant impact, utilizing deep work and intentional focus. He emphasizes the importance of executing strategies and breaking down goals into essential actions. Travis appreciates Nat's simplified approach and unique coaching style. In the latter part, they play a game and Nat introduces his coaching program. The conversation concludes with Nat's advice to listeners: start the journey towards their goals. In this episode….➤ Prioritize high-level tasks: Nat Berman emphasizes the importance of focusing on a small set of high-impact tasks each day. By prioritizing these tasks and executing strategies around them, individuals can achieve significant results.➤ Embrace deep work and intentional focus: Nat advocates for the practice of deep work, deliberately entering a state of intense concentration and productivity. By minimizing distractions and allocating dedicated time for focused work, individuals can maximize their output.➤ Start taking action: Nat's key advice is to start the journey towards one's goals. Rather than getting overwhelmed by planning or seeking perfection, taking the first step is crucial. Starting allows for progress and momentum to build, leading to eventual success. To-do list…➤ Follow Nat Berman on LinkedIn➤ Visit uncoached.com

Jul 11, 2023 • 32min
Stephen G. Pope: Mastering the Art of Revenue Growth through Content, Community, and Technology
Productivity Guru | Consistency Champion | Growth-Enabler | and BeastStephen Pope the founder and CEO of SPG Labs, discusses blending content, community, and technology for revenue growth, Stephen's $30k digital product success, and the importance of authenticity. They explore the concept of a content engine, emphasizing planning, organization, and leveraging technology. He stresses the need for consistency and scalability, highlighting the significance of using the right tools. They also touch on mindset, organization, and personal well-being. In this episode….➤ Blending content, community, and technology➤ The power of authenticity➤ Planning, organization, and scalability To-do list…➤ Follow Stephen Pope on LinkedIn➤ Visit sgplabs.com

Jul 11, 2023 • 46min
Unlocking Mark's Magic: Mastering Discomfort, Collaboration, and Transparency in Business Analytics
Experienced Executive | Innovative Navigator | Agile Transformation | and BeastMark Stouse,CEO OF ProofAnalytics.ai, discusses the importance of embracing pain and discomfort in order to achieve success in business. They discuss the challenges of collaboration between data science and business leaders, emphasizing the need for transparency and analytics infrastructure. Mark emphasizes the significance of pain tolerance and how it can lead to growth and improvement. They highlight the value of implementing a system that provides transparency and accountability, allowing businesses to identify and optimize ineffective strategies. The analogy of a GPS is used to illustrate the benefits of analytics in guiding businesses towards their goals. In this episode….➤ Embracing pain and discomfort is crucial for achieving success in business➤ Collaboration and transparency are key for effective data analytics➤ Implementing a transparent and accountable system is valuable To-do list…➤ Follow Mark Stouse on LinkedIn➤ Visit proofanalytics.ai