Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective. In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its limitations and the irreplaceable value of human uniqueness. Key moments in this episode: 00:00 The Modern Business Jungle 00:38 Refocusing on Customers 02:04 Understanding the LinkedIn Algorithm 02:34 Effective Customer Research 07:36 The Pitfalls of Automation 12:34 The Role of AI in Business 15:05 Building a Solid Foundation 16:17 Embrace Tools, Don't Replace Yourself ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #linkedinalgorithm  

Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its pros and cons.  Key moments in this episode -  00:00 Welcome and Exciting Updates from LinkedIn 00:31 Deep Dive into LinkedIn Company Pages Features 03:04 Introducing New LinkedIn Features: From RSS Feeds to Premium Subscriptions 04:24 The Verdict on LinkedIn's Premium Plan for Company Pages 08:21 Exploring Additional Premium Features and Their Impact 13:12 Final Thoughts  ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #CompanyPages #B2BMarketing   

Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:16 The Power of Positioning and Messaging in B2B02:53 Understanding Positioning and Messaging05:33 Identifying Positioning and Messaging Problems17:13 Avoiding Common Messaging Mistakes25:42 Leveraging Positioning and Messaging for Social Media Success29:43 Final Thoughts and Actionable Tips Connect with Diane Wiredu on LinkedIn -  https://www.linkedin.com/in/dianewiredu/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #positioning #messaging

How do you build a social media brand that stands out? Social Media Marketing may not be new, but many B2B businesses are only just starting to embrace the idea of building a digital presence. In this episode, JP Hightek talks about what B2B Marketers and business owners should consider when creating a brand that stands out from the competition. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Podcast00:45 Building a Brand That Stands Out on Social Media01:39 The Art of Crafting a Premium Brand03:47 Strategic Steps for New Marketing Managers06:54 Avoiding Common Branding Mistakes25:25 Leveraging Live Streaming for Business Growth31:07 Personal Branding: The Final Tip Connect with JP Hightek on LinkedIn -  https://www.linkedin.com/in/jphightek/ Get a copy of The Livestream Blueprint here  - https://www.jphightek.com/thelivestreamblueprint ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond   #branding

1.5 Million TikTok followers and another 185K on Instagram with Reels, Jera Bean sure knows her stuff when it comes to short-form videos. With LinkedIn testing a short-form video feed, learning how to harness this format to grow your brand will be important. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Podcast00:11 Diving Deep into Short Form Video with Jera Bean01:34 The Journey from Content Creator to Social Media Coach02:36 Embracing Messy Action in Social Media07:14 Strategies for Effective Short Form Video Content12:17 Navigating Authenticity in Social Media18:57 LinkedIn's New Short Form Video Feed: A Game Changer?27:19 Debunking Misconceptions Around Short Form Video32:10 Final Thoughts and Actionable Tips Connect with Jera Bean on LinkedIn -  https://www.linkedin.com/in/jerabean/ Follow Jera Bean on Instagram and TikTok - @Jera.Bean ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #videocontent

What's hot and what's not regarding Content Marketing Strategy for B2B Marketers right now? Michelle J Raymond asks Robert Rose his thoughts on some topics that continue to cause debate in content marketing. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:44 Diving Deep into Content Marketing Strategies for 202401:33 Quality Over Quantity: The Winning Content Marketing Formula07:08 Leveraging AI in Content Marketing: Boon or Bane?15:36 Exploring Underutilised Platforms for B2B Marketing Success23:59 Mastering Content Strategy: Owned Media and First-Party Data29:00 Final Thoughts and Actionable Tips for 2024 Connect with Robert Rose on LinkedIn -  https://www.linkedin.com/in/robrose/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #contentmarketing #B2B

Katie Brinkley joins Michelle J Raymond to explore the vital role of LinkedIn and social media in leadership and brand growth. Discover why CEOs and business leaders must maintain an active LinkedIn presence. Get actionable tactics to leverage social media to propel your leadership and B2B growth.  The key moments in this episode are:00:00 Kicking Off with 90s Hip Hop Vibes 01:23 The Power of LinkedIn for Business Leaders 02:22 Addressing Skepticism Towards Social Media Presence 04:27 The Importance of Social Media Presence in Leadership 08:06 Choosing the Right Platform and Strategy for Social Media Success 15:17 The Role of Content and Authenticity in Social Media 25:59 Embracing Long-Form Content: Podcasts and YouTube 30:35 Final Thoughts and Actionable Tips Connect with Katie Brinkley on LinkedIn -  https://www.linkedin.com/in/katiebrinkley/ Grab your copy of The Social Shift at - www.katiebrinkley.com/book ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #branding #thoughtleadership

Michelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing.  Personal and business brand visibility is the goal, and they share actionable tips on how to get there. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show!00:25 Exploring Social Media Marketing World: Trends and Insights02:03 The Power of LinkedIn for Social Media Managers04:27 Overcoming LinkedIn Intimidation: Tips for Social Media Managers09:29 Maximizing LinkedIn: Strategies for Content and Engagement15:11 The Future of LinkedIn: Short Form Videos and Beyond23:56 LinkedIn Mastery: Essential Tips for Social Media Managers28:06 Wrapping Up: Consistency, Persistence, and the LinkedIn Renaissance Connect with Latasha James on LinkedIn -  https://www.linkedin.com/in/latashajames/ Subscribe to Latasha’s YouTube Channel - www.youtube.com/@thelatashajames ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #socialmedia  #b2bgrowth  #linkedintrends2024

Despite the undeniable impact of video on digital marketing, many DIY marketers and business owners find themselves at a crossroads, grappling with the challenges of integrating video into their social media strategies. Whether it's a lack of knowledge, direction, ideas, or a robust strategy, the hurdle remains significant. This week's guest Ben Amos shows us that the key to overcoming this obstacle lies in adopting a strategy-first approach to video content, effectively pushing back the overwhelming tide of content creation. The key moments in this episode are: 00:00 Welcome01:53 The Importance of Strategy in Video Marketing05:36 Overcoming the Fear of Video Creation12:11 Why Video is Essential in Marketing Strategies16:40 Simplifying Video Strategy for Effective Marketing21:27 Ben's Upcoming Book on Video Strategy23:33 Final Tips and Encouragement for Video Creation Connect with Ben Amos on LinkedIn - https://www.linkedin.com/in/beninnovate/ Get a free chapter of Ben’s soon to be released book The Definitive Guide to Video Strategy for Businesses here - https://engagevideomarketing.com/freechapter ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn  -  https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #podcast #videocontent #videostrategy

Want to build your revenue and your audience? Then listen in to “The Godfather of Content Marketing”, Joe Pulizzi, as he shares his frameworks for becoming a content entrepreneur. From getting the foundations set to setting realistic expectations, this episode is focused on building a loyal audience, and the various and surprising ways to monetize content effectively to ensure long-term profitability.  The key moments in this episode are: 00:00 Kicking Off with Content Marketing Royalty: Joe Pulizzi 00:23 The Godfather of Content Marketing: Embracing the Title 01:29 The Journey to Profitable Content Creation 05:13 Defining the Content Entrepreneur 06:40 The Pitfalls of Diversification in Content Creation 14:35 Building a Successful Content Business: Strategies and Expectations 19:22 Evolving Business Models and Audience Monetization 20:18 Building Loyalty and Niche Expertise 24:35 The Power of Niching Down and Personal Experiences 26:36 Future Skills for Content Entrepreneurs 31:43 Innovative Monetization Strategies for Content Creators 36:43 Wrapping Up: The Journey of Content Entrepreneurship Connect with Joe Pulizzi on LinkedIn - https://www.linkedin.com/in/joepulizzi/ Get your copy of  Joe’s new book 'The Content Entrepreneur,' co-written with 32 other content creators, offering a comprehensive guide for those looking to build a business around content creation – thecontentrepreneur.com Content Entrepreneur Expo (CEX) MAY 5-7, 2024 – Cleveland, Ohio, USA. Buy your ticket https://cex.events/  and listeners use discount code JP100 at the checkout. ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ for B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn  -  https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #contentmarketing