Social Media for B2B Growth: LinkedIn Strategies and Tips

Despite the undeniable impact of video on digital marketing, many DIY marketers and business owners find themselves at a crossroads, grappling with the challenges of integrating video into their social media strategies. Whether it's a lack of knowledge, direction, ideas, or a robust strategy, the hurdle remains significant. This week's guest Ben Amos shows us that the key to overcoming this obstacle lies in adopting a strategy-first approach to video content, effectively pushing back the overwhelming tide of content creation. The key moments in this episode are: 00:00 Welcome01:53 The Importance of Strategy in Video Marketing05:36 Overcoming the Fear of Video Creation12:11 Why Video is Essential in Marketing Strategies16:40 Simplifying Video Strategy for Effective Marketing21:27 Ben's Upcoming Book on Video Strategy23:33 Final Tips and Encouragement for Video Creation Connect with Ben Amos on LinkedIn - https://www.linkedin.com/in/beninnovate/ Get a free chapter of Ben’s soon to be released book The Definitive Guide to Video Strategy for Businesses here - https://engagevideomarketing.com/freechapter ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn  -  https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #podcast #videocontent #videostrategy

Want to build your revenue and your audience? Then listen in to “The Godfather of Content Marketing”, Joe Pulizzi, as he shares his frameworks for becoming a content entrepreneur. From getting the foundations set to setting realistic expectations, this episode is focused on building a loyal audience, and the various and surprising ways to monetize content effectively to ensure long-term profitability.  The key moments in this episode are: 00:00 Kicking Off with Content Marketing Royalty: Joe Pulizzi 00:23 The Godfather of Content Marketing: Embracing the Title 01:29 The Journey to Profitable Content Creation 05:13 Defining the Content Entrepreneur 06:40 The Pitfalls of Diversification in Content Creation 14:35 Building a Successful Content Business: Strategies and Expectations 19:22 Evolving Business Models and Audience Monetization 20:18 Building Loyalty and Niche Expertise 24:35 The Power of Niching Down and Personal Experiences 26:36 Future Skills for Content Entrepreneurs 31:43 Innovative Monetization Strategies for Content Creators 36:43 Wrapping Up: The Journey of Content Entrepreneurship Connect with Joe Pulizzi on LinkedIn - https://www.linkedin.com/in/joepulizzi/ Get your copy of  Joe’s new book 'The Content Entrepreneur,' co-written with 32 other content creators, offering a comprehensive guide for those looking to build a business around content creation – thecontentrepreneur.com Content Entrepreneur Expo (CEX) MAY 5-7, 2024 – Cleveland, Ohio, USA. Buy your ticket https://cex.events/  and listeners use discount code JP100 at the checkout. ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ for B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn  -  https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #contentmarketing

Stop dreaming of speaking opportunities and start using LinkedIn™️ to make them happen. Bobby Umar, Keynote Speaker, Trainer & Coach shares practical tips on how to get started, stand out as a thought leader and present on more stages - local and international. The key moments in this episode are: 00:00 Introduction and Welcome 00:51 The Power of LinkedIn™️ for Speakers 01:54 The Journey from Posts to Podiums 02:26 The Impact of TEDx Talks on Personal Branding 02:51 The Evolution of a Speaker 04:42 Leveraging LinkedIn™️ Profile for Speaking Opportunities 08:38 Content Strategy for Speakers on LinkedIn™️ 12:38 The Power of LinkedIn™️ Audio Rooms for Speakers 18:29 The Role of Networking in Discovering Speaking Opportunities 20:13 The Importance of Sharing Your Speaking Journey 23:41 Creating a Personal Branded Life Story 25:07 Conclusion and Final Thoughts Connect with Bobby Umar on LinkedIn™️ - https://www.linkedin.com/in/bobbyumar/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Getting your employees active on LinkedIn has many upsides for them and the business, but how do you set your employee advocacy program up for success? Michelle J Raymond gives her Top 10 Mistakes to Avoid so you can ensure your program isn't over before it begins.  The key moments in this episode are: 00:00 Welcome00:09 The Power of Employee Advocacy on LinkedIn01:25 Why Invest in Employee Advocacy?04:32 Top 10 Mistakes to Avoid in Your Employee Advocacy Program07:51 The Importance of Executive Buy-In and Planning11:05 Understanding Your Audience and Simplifying Your Strategy14:45 The Critical Role of Resources and Communication21:43 Flexibility, Feedback, and the Importance of Voluntary Participation24:49 Summarizing Key Takeaways and Next Steps ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #employeeadvocacy #thoughtleadership

What is it like to attend Social Media Marketing World? Michelle J Raymond shares her experience as a speaker and an attendee. What are the social media trends you need to be aware of? Key moments in this episode -  00:00 Introduction to the Social Media for B2B Growth Show 00:08 Experiences and Insights from Social Media Marketing World 01:44 The Importance of Networking and Learning Styles 10:27 The Power of Newsletters in Building Trust 13:51 The Renaissance of LinkedIn and Company Pages 18:47 The Importance of Getting Started and Continuous Improvement Learn more about Social Media Marketing World here - https://www.socialmediaexaminer.com/smmworld/?sme=186 ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #SocialMediaMarketing #socialmediamarketingworld

When you build a distinct brand, personal or business it attracts the right audience and repels the wrong ones. For those trying to walk the line between garnering attention and maintaining authenticity, this episode is packed with valuable insights. Key moments in this episode are - 00:00 The Plague of Blandness on LinkedIn™️ 01:07 Defining a Distinct Brand 02:07 The Power of Distinctive Brands 03:52 The Importance of Authenticity in Branding 05:01 The Role of Controversy in Branding 06:50 The Impact of Distinct Brands on Audience Attraction 07:53 Challenges in Creating a Distinctive Podcast 09:48 The Power of Authenticity in Content Creation 11:43 The Balance Between Standing Out and Staying Authentic 12:16 The Role of Controversy in Attracting the Right Audience 13:36 The Impact of Distinctive Branding on Business Opportunities 16:47 The Importance of Being Distinctive in Content Marketing 18:44 The Power of Standing for Something in Branding 20:26 The Role of Distinctive Branding in Attracting the Right Clients 32:57 The Importance of Creating a Digital Twin Connect with Neal Veglio on LinkedIn - https://www.linkedin.com/in/nealveglio/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel  - https://www.youtube.com/@MichelleJRaymond #distinctiveassets #distinctivebrand #branding  

Featured guests provide insights on a range of topics, from the importance of social proof in marketing, to crafting confetti moments of surprise and delight for your customers. This episode is packed with insights and actionable steps for those working in B2B social media marketing. The key moments in this episode are -  00:00 7 Lessons from 7 Amazing Women in Marketing 00:59 The Power of Social Proof in Marketing 05:22 Understanding Thought Leadership 07:19 Creating Effective Content on a Budget 11:01 The Art of Cold Outreach 19:51 Creating Distinctive Brand Assets 22:57 Act, Assign, and Automate: A Formula for Success 25:14 Wrapping Up and Looking Forward ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel  - https://www.youtube.com/@MichelleJRaymond   #linkedin #trademark #b2b 

If you're a LinkedIn™️ Company Page Admin wanting increased follower growth and higher engagement for your Page, listen in to make sure you aren't making one of the five biggest mistakes, Company Page expert Michelle J Raymond sees. Ensure your Company Page is a demand generation asset for your business. The key moments in this episode are:00:00 Introduction to LinkedIn™️ Company Pages 00:53 Top Five Mistakes on LinkedIn™️ Company Pages 01:22 Mistake 1: Overly Branded Content 06:43 Mistake 2: Neglecting the Basics 13:04 Mistake 3: Dumping the Company Page on One Person 17:44 Mistake 4: Content That's All About the Business 22:33 Mistake 5: Doing the Same Thing Over and Over 26:55 How to Avoid These Mistakes ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel  -  https://www.youtube.com/@MichelleJRaymond #companypage #linkedinforbusiness #b2b

CEASE & DESIST is not an email you want to be greeted with. The truth is that it could happen to you too if you aren't aware of trademark and copywriting laws that apply to the content you create.  In this episode of the newly named 'Social Media for B2B Growth' show, host Michelle J Raymond shares her experience of unintentionally infringing LinkedIn's trademark and the critical lessons she learned.   The key moments in this episode are -  00:00 Introduction and Podcast Rebranding01:16 The Story Behind LinkedIn™️ Legal Troubles04:18 Reflections and Lessons Learned04:44 The New Podcast Name and Opportunities07:15 Understanding LinkedIn™️ Branding Policies09:00 The Correct Use of LinkedIn™️ Logo12:10 Final Thoughts and Moving Forward13:31 Appreciation and Future Plans   LinkedIn™️ Branding Policies - https://brand.linkedin.com/policies   ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel  - https://www.youtube.com/@MichelleJRaymond   #linkedin #trademark #b2b 

Many people are active on social media but LinkedIn™️ is the final frontier to conquer. LinkedIn™️ as a professional platform can be intimidating and comes with its own set of rules and etiquette unique to it. How can you navigate this successfully to build a community and generate business growth? The key moments in this episode are:00:00 Introduction and Welcome 00:45 Getting Started on LinkedIn: A Real Perspective 01:57 Exploring LinkedIn's Creator Mode 03:16 The Challenge of Getting Started on LinkedIn™️ 05:04 The Importance of Consistency and Personal Goals on LinkedIn™️ 06:54 The Challenges and Realities of Networking on LinkedIn™️ 08:54 The Importance of Being Real and Building Trust on LinkedIn™️ 09:17 The Dark Side of LinkedIn™️: Fake Accounts and Engagement Pods 10:11 Overcoming Mental Blocks and Building Confidence on LinkedIn™️ 19:14 The Power of Consistent Content Creation on LinkedIn™️ 25:29 Finding Your People and Building Your Community on LinkedIn™️ 29:21 Final Thoughts and Actionable Tips for LinkedIn™️ Beginners Connect with John Lacey on LinkedIn™️ - https://www.linkedin.com/in/johnlacey/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond