

Denoised
VP Land
When it comes to AI and the film industry, noise is everywhere. We cut through it.Denoised is your twice-weekly deep dive into the most interesting and relevant topics in media, entertainment, and creative technology. Hosted by Addy Ghani (Media Industry Analyst) and Joey Daoud (media producer and founder of VP Land), this podcast unpacks the latest trends shaping the industry—from Generative AI, Virtual Production, Hardware & Software innovations, Cloud workflows, Filmmaking, TV, and Hollywood industry news.Each episode delivers a fast-paced, no-BS breakdown of the biggest developments, featuring insightful analysis, under-the-radar insights, and practical takeaways for filmmakers, content creators, and M&E professionals. Whether you’re pushing pixels in post, managing a production pipeline, or just trying to keep up with the future of storytelling, Denoised keeps you ahead of the curve.New episodes every Tuesday and Friday. Listen in, stay informed, and cut through the noise.Produced by VP Land. Get the free VP Land newsletter in your inbox to stay on top of the latest news and tools in creative technology: https://ntm.link/l45xWQ
Episodes
Mentioned books

Dec 20, 2023 • 17min
VIVE Mars & ARwall: Making Virtual Production Accessible
In this episode, we talk with Raymond Mosco (VIVE Mars) and Rene Amador (ARwall) about these 2 tools we discovered that make virtual production intuitive, affordable, and accessible.📧 Be sure to subscribe to the free VP Land newsletter to get the latest news and BTS insights 2-3x a week: https://ntm.link/vp_landConnect with Raymond Mosco @ VIVE MarsYouTube - https://www.youtube.com/@vivemarscamtrack1612Instagram - https://www.instagram.com/vivemarsFacebook - https://www.facebook.com/VIVEMARSVPX/Twitter - https://twitter.com/htcviveLinkedIn - https://www.linkedin.com/company/vivemars/LinkedIn - https://www.linkedin.com/in/mosco/Connect with Rene Amador @ ARwallLinkedIn - https://www.linkedin.com/company/arwallco/YouTube - https://www.youtube.com/@ARwallInstagram - https://www.instagram.com/arwallcoFacebook - https://www.facebook.com/arwallcoX/Twitter - https://twitter.com/arwallcoLinkedIn - https://www.linkedin.com/company/arwallcoLinkedIn - https://www.linkedin.com/in/rlamador📝 SHOW NOTESHow VIVE Mars CamTrack is Making Virtual Production Setups Easierhttps://newterritory.media/how-vive-mars-camtrack-is-making-virtual-reality-setups-easier/Virtual Production Made Easy – ARwall’s New StudioBoxhttps://newterritory.media/get-studio-grade-professional-results-with-arwalls-arfx-studiobox-a-complete-virtual-production-studio-in-a-box/VIVE Mars CamTrack / VIVE Mars FIZTrackhttps://mars.vive.comARwallhttps://arwall.coARFX StudioBoxhttps://arwall.co#############⏱ CHAPTERS00:00 Intro01:05 VIVE Mars CamTrack @ NAB 202302:20 How VIVE CamTrack works03:15 Timecode and Genlock support05:30 Virtual production expertise needed08:05 ARwall @ NAB 202310:42 ARFX Pro Unreal plugin12:50 ARFX Lens16:10 Price breakdown

Dec 13, 2023 • 1h 2min
HIGH: Virtual Production on an Indie Film Budget
In this episode, we talk with filmmakers Jonathan Mason and Tisha Robinson-Daly about their journey into virtual production and the challenges they faced in filming the teaser for HIGH - an indie film that explores the world of tower climbers.We cover:‣ How indie films can use virtual production‣ Mistakes and challenges in working with VP for the first time‣ How to maximize time and budget with your Virtual Art DepartmentAnd a whole lot more📧 Be sure to subscribe to the free VP Land newsletter to get the latest news and BTS insights 2-3x a week: https://ntm.link/vp_landConnect with Tisha and Jonathan @ HIGH - The Film:HIGH - The Film - https://www.highthefilm.comHIGH - The Movement - https://highthemovement.comYouTube - https://www.youtube.com/@HighthefilmFacebook - https://www.facebook.com/highthemovementandfilmInstagram - https://www.instagram.com/thefilmhighLinkedIn - https://www.linkedin.com/company/highthefilmJonathan @ LinkedIn - https://www.linkedin.com/in/jonathan-mason-37888217Tisha @ LinkedIn - https://www.linkedin.com/in/tisharobinsondaly 📝 SHOW NOTESHIGH - The Filmhttps://www.highthefilm.comHIGH - The Movementhttps://highthemovement.comReaching the Peak: Exploring Virtual Production on an Independent Budget https://filmmakermagazine.com/121951-virtual-production-high-tisha-robinson-daly-jonathan-mason/"HIGH" indie film marks another successful proof-of-concept for disguise-powered VPhttps://www.disguise.one/en/insights/news/high-indie-film-marks-another-successful-proof-of-concept-for-disguise-powered-virtual-production/HIGH Proof-of-Concept Teaserhttps://www.youtube.com/watch?v=7FH4eI0SJFMBTS: How to use VP on an Indie film budgethttps://www.youtube.com/watch?v=IyvHP_6UtuA#############⏱ CHAPTERS00:00 Introduction and Background02:16 HIGH - The Movement08:45 Discovering Virtual Production09:15 Tribeca Unreal Engine Program10:45 Advocacy for Tower Climbers12:45 Exploring Virtual Production15:35 Budget and Practical Challenges in Virtual Production17:59 The Previs Process22:50 Changing the Proof of Concept27:50 The Production Process32:40 Creating a World with Virtual Art Department35:50 Cutting Shots and Adding Last-Minute Shots38:48 Discovering New Shots and Happy Accidents40:35 Lighting Techniques and Capturing Height and Perspective46:00 Mistakes and Lessons Learned in Virtual Production51:05 Maximizing Time and Money in Virtual Production56:00 Virtual Production in Film Schools59:00 What's next for HIGH?

Dec 7, 2023 • 41min
Fully Remote: Exploring PostHero's Blackmagic Cloud Editing Workflow
In this episode, we talk with Secret Weapon Studios Founder & CEO Greg Olliver about the future of post-production management and the pivotal role of environmental responsibility.We cover:‣ Secret Weapon Studios' production tools - PostHero, PlanetHero, ProductionHero, and CrewHero - for maximum production efficiency‣ Sustainable film production via PlanetHero‣ Blackmagic's Cloud storage and collaboration toolsAnd a whole lot more!📧 Be sure to subscribe to the free VP Land newsletter to get the latest news and BTS insights 2-3x a week: https://ntm.link/vp_landConnect with Greg @ Secret Weapon Studios:Secret Weapon Studios - https://secretweapon.studioYouTube - https://www.youtube.com/@secretweaponstudios LinkedIn - https://www.linkedin.com/company/secret-weapon-studiosTwitter/X - https://twitter.com/studios_weaponInstagram - https://www.instagram.com/secretweaponstudiosFacebook - https://www.facebook.com/secretweaponstudioGreg Olliver @ LinkedIn - https://www.linkedin.com/in/greg-olliver-92a976164📝 SHOW NOTESSecret Weapon Studioshttps://secretweapon.studioPostHerohttps://secretweapon.studio/posthero/CrewHerohttps://secretweapon.studio/crewhero/PlanetHerohttps://secretweapon.studio/planethero/ProductionHerohttps://secretweapon.studio/productionhero-technology/Blackmagic Cloud Storehttps://www.blackmagicdesign.com/products/blackmagiccloudstoreBlackmagic Cloud Store Mini https://www.blackmagicdesign.com/products/blackmagiccloudstoreminiBlackmagic Cloud Podhttps://www.blackmagicdesign.com/products/blackmagiccloudpodThe Conversations Projecthttps://press.hulu.com/shows/the-conversations-project/Studio 666https://www.studio666movie.com#############PostHero is a collection of tech-enabled tools developed by Secret Weapon Studios to assist filmmakers with post-production workflows.👨🏻💻 Blackmagic Resolve offers cloud-based editing and real-time collaboration, making it a valuable tool for remote post-production.🌍 PlanetHero provides an easy way to offset the carbon footprint of film shoots, helping the industry become more environmentally friendly.📊 ProductionHero aims to be a comprehensive hub for managing all aspects of film production, including crew management, scheduling, and more. There is no single solution for managing production processes, and companies often use a combination of tools from different providers.🛠️ Large companies often have siloed systems, with different teams using different tools for their specific needs.🎬 The film industry requires investment to develop new tools and services that can improve production workflows.#############⏱ CHAPTERS00:00 Introduction and Overview01:10 PostHero for Remote Workflow04:15 Case Study: Using PostHero for Hulu's The Conversations Project07:10 Challenges and Solutions for Editors12:55 Using Blackmagic’s Ecosystem for Remote Post-Production17:00 Collaboration and Real-Time Editing in Resolve24:50 Carbon Offset and PlanetHero31:50 Introduction to ProductionHero35:10 Project Management Tools37:10 The Lack of a Single Solution37:50 Siloed Systems in Large Companies38:45 Coming Soon: DroneHero

Nov 25, 2023 • 53min
Final Pixel: How this virtual production studio lives up to its name
In this episode, we talk with Final Pixel CEO Michael McKenna and Global Head of Production Hanah Draper about the future of virtual production.We cover:‣ Final Pixel's Virtual Production Academy‣ Creating the Oracle Red Bull RB19 launch video‣ Where AI fits into filmmaking in the future‣ How virtual production reduces production time, costs, and plays into risk mitigationAnd a whole lot more📧 Be sure to subscribe to the free VP Land newsletter to get the latest news and BTS insights 2-3x a weekConnect with Michael and Hannah @ Final Pixel:Final Pixel YouTube Twitter Instagram Facebook Michael Mckenna Hanah Draper #############📝 SHOW NOTESFinal Pixel Academyhttps://finalpixelacademy.comCuebrichttps://cuebric.comhttps://www.youtube.com/@seyhanlee9735Red Bull Racing RB19https://www.redbullracing.com/int-en/cars/rb19Sphere Fever, Peachy Bottas, and The Weekend So Far! | 2023 Las Vegas Grand Prixhttps://www.youtube.com/watch?v=nAjHbOCUl84&t=28sThe Virtual Production of The Mandalorian Season 1https://www.youtube.com/watch?v=gUnxzVOs3rk#############Final Pixel is pioneering innovation in virtual filmmaking—from concept to final pixel. We chatted with CEO Michael McKenna and Head of Production Hanah Draper about pushing creative boundaries.🏎️ They helped Red Bull pull off its RB19 reveal with just 6 weeks of lead time. Using photoreal CG environments and drone footage, they built a fictional story of the racecar getting lost on its way to the New York launch event.🛡️ Risk mitigation is key. Buttoned-up planning prevents common virtual production pitfalls and helps build client trust. Warner Bros relies on Final Pixel's tight production management.⏱️ Virtual production compresses timelines. By reconceptualizing campaigns around dynamic CG scenes, clients can create content 50% faster than traditional methods. This also reduces costs by up to 20%.🤖 AI will become another filmmaking tool, slotted into existing pipelines once iterative workflows improve. The tech is not the focus—it's the experiences it enables.👏 The live action aspect uniquely expands creative possibilities, unlike purely animated CG or visual effects. It also breeds spontaneity on set as scenes can be reviewed and shifted in real-time.The future of the craft will leverage tech while preserving the human artistry of cinematography and set design that makes viewers feel emotion. Virtual production will transform filmmaking, not replace it.#############⏱ CHAPTERS00:00 Introduction and Overview01:32 The Challenges of Virtual Production04:39 What is Final Pixel04:39 Final Pixel's Global Reach07:56 The Origin of Final Pixel10:54 Final Pixel's Educational Programs19:35 The Role of AI in Filmmaking24:56 The Red Bull RB19 Reveal Project27:42 Drone Footage and Car Plates28:25 The Carbon Footprint of the Production29:13 The Shoot and Challenges32:45 The Impact of Virtual Production33:39 The Speed of Content Creation33:59 The Potential of Unreal Engine Environment34:36 The Future of Filmmaking48:45 Immersive Experiences & Las Vegas Sphere51:18 Closing Remarks#############New Territory Media ► https://ntm.link/home

Nov 7, 2023 • 15min
GhostFrame at NAB: Virtual Production with 3+ Realities
Let's take an inside look at GhostFrame's brand-new technology, which creates 3+ realities simultaneously on an LED wall, expanding the possibilities for virtual production. 📬 Get the VP Land newsletter in your inbox: https://ntm.link/vpland📺 This episode is from our NAB 2023 video series. Watch the video version of this interview here: https://youtu.be/hDCHxS8pl1M🛠 TOOLS & RESOURCESGhostFramehttps://www.ghostframe.com*************GhostFrame: The Revolutionary Virtual Production ToolsetGhostFrame is a brand new production toolset that's changing the game in virtual production, live broadcasts, esports, and corporate videos. Able to hide video content in an LED wall and maintain a perfect naked-eye image, GhostFrame enables you to shoot multiple background scenes simultaneously without the need for re-blocking, resetting, or re-lighting. Using GhostFrame, you can save time and achieve greater efficiency in your production process.How GhostFrame WorksPeter from GhostFrame explains that the technology enables you to have multiple images hidden in the wall, which are visible through the camera, but invisible to the naked eye. The system works by shuttering the camera at a higher rate than normal, carving out and chopping out the subframe that is needed to give a perfect image. The lighting is synchronized with the background, and the lights cycle to match whatever is on the background that GhostFrame is recording.Applications of GhostFrameFox Sports and Valve are already using GhostFrame to power their analysis and studio analysis, respectively. Fox Sports is using it to put their analysts inside a virtual world, while Valve is using it to be inside their game world. Applications also include extended reality and AR shoots, where multiple cameras can be used to see different backgrounds on the wall. With GhostFrame, you can achieve multi-camera 3D Unreal production, and the realities are always on the wall, making it easy to preview and cut.Benefits of GhostFrameGhostFrame can help you achieve greater efficiency and creativity in your production process. With the ability to shoot multiple background scenes simultaneously, you can save time and money on re-blocking, resetting, and re-lighting. The lighting is synchronized with the background, and the lights cycle to match whatever is on the background that GhostFrame is recording. It's perfect for car commercials, where the reflections are real, and it enables you to change from day to night quickly and easily. GhostFrame is also great for extended reality and AR shoots, where multiple cameras can be used to see different backgrounds on the wall.

Nov 6, 2023 • 2min
Welcome to VP Land
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Feb 7, 2023 • 10min
Google's AI Search & Improving Your Thumbnails [Feb 7, 2023]
Google's AI called Bard, the so-called "De-Influencers" in TikTok, and some cool tips on improving your YouTube thumbnailsGo here for all the notes and links ► https://videosignals.beehiiv.com/p/23-0207

Feb 3, 2023 • 7min
ChatGPT Plus & James Clear's 2 Hour Work Week [Feb 3, 2023]
ChatGPT Plus from Open AI, Artifact from Instagram, and James Clear's newsletter strategies that work. Go here for all the notes and links ► https://videosignals.beehiiv.com/p/23-0203

Jan 31, 2023 • 7min
Will ChatGPT Content Rank in Google? [Jan 31, 2023]
ChatGPT's AI content in Google, Meta's new VR headset, and a good mindset when starting up your own video channel. Go here for all the notes and links ► https://videosignals.beehiiv.com/p/23-0131

Jan 20, 2023 • 7min
Apple's Crazy Powerful $600 M2 Computer [Jan 20, 2023]
Apple's new M2 MacBook Pro and Mac Mini, tools for Twitter DMs, and how to stand out from the AI noise ChatGPT is creating.🔗 Click here for this episode's links, tools, and tactics📺 Watch the video version of this episode