Denoised #005 - Why ProfitWell is Building a Media Network with Patrick Campbell
ProfitWell has taken the video content game to the next level with Recur, their media network dedicated to producing content related to SaaS topics and businesses. Recur produces a series of video series and podcasts, all as part of the marketing plan for ProfitWell.
In this episode, we break down how all the different shows fit into their sales funnel, how they manage to produce so much content, publishing on YouTube vs their own site, and some takeaways for using video for any business, even if it's not building an entire media network.
Connect with Patrick Campbell & ProfitWell
ProfitWell Official Website
ProfitWell on YouTube
ProfitWell on Facebook
ProfitWell on Twitter
ProfitWell on Instagram
ProfitWell on LinkedIn
Patrick on LinkedIn
Patrick on Twitter
For show notes, resources, and transcripts, visit: https://ntm.link/profitwell
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Timestamps
00:00 - Intro
01:35 - What is ProfitWell?
02:35 - What is Recur Media?
04:52 - Branding Through Video vs. Other Forms of Media
07:33 - Being a Media Network instead of a Video-Producing Brand
10:32 - ProfitWell Shows - Conceptualization and Development
18:09 - Sales Funnel and Strategy
20:42 - Meet the Content and Production Team
23:30 - Seasonal Structure Shows - Staffing and Production
27:54 - Media Production Gear, Equipment and Software Recommendations
34:29 - Publishing Video Content via the Wistia Platform
36:21 - Video Traffic when Hosted on Website instead of YouTube
37:21 - Boost Marketing and Promotion via the Transistor Podcast Platform
38:42 - SEO's Effect on Traffic
39:28 - Post-Assessment and Measuring Success
42:14 - Metrics and Data
45:28 - Syndication and Reaching New Audience
47:07 - Audience-Focused Content
48:43 - Pro Tips for First-Time Video Brand Content Creators
50:41 - Future Plans and What's Next
52:40 - Outro
Show Notes
ProfitWell and Patrick
Others